Building an organized B2B email database filled with targeted contacts is crucial for generating qualified leads. However, if you aren't actively building your email list, you are passing up tons of potential customers to your site every day.
According to research, 59% of B2B marketers find email marketing the most efficient way to generate revenue. With constant advancements in technologies, nailing down a solid strategy for your email list building can be quite a challenging task.
In this article, we have picked up some effective strategies to help you build your email database. So, you can spend less time finding solutions and start spending more time making use of high-quality leads.
What Is A B2B Email Database
A B2B email database includes contact information (name, email address, mailing address, and more) of professionals in various industries. It’s a valuable information hub that can be used to reach out to an audience that has already shown interest in your business.
This email database enables companies to send information, updates, and offers to their prospective clients.
A well-built B2B database provides a wide range of benefits and sales opportunities. You can drive traffic, identify your potential customers, and grow your business.
Why Building An Email Database Is Important?
When it comes to developing your B2B business targeting qualified leads, having an accurate database is necessary.
Maintaining an email listing will help you:
- Identify qualified leads for your business.
- Drive more traffic to your site.
- Send personalized emails.
- Directly interact with your prospective clients.
- Strengthen relationships with existing customers.
- Achieve a better conversion rate and click-through rate.
What do you need to know before building your email list?
Before reaching out to your visitors, you have to know the tactics of building your email database. Here are some guidelines that you need to know before building your email database:
Know your audience
If you are starting from scratch, you must understand who your targeted audience is, and who will benefit from your product or service.
You need to identify your potential customers before digging into the contact information. Segment them in terms of location, age, gender, and more. Learn about them and then find out the way to reach them. Unless you research your audience thoroughly, you won’t be able to persuade them.
Optimize your website
Your website will help you to rank higher than your competitors. This is the place where your clients will use to reach you. Make it appealing enough to attract your visitors by ensuring responsiveness and a great user experience.
Think about engaging offers
You have to offer something for free in exchange for someone else to give them your email. This offer must be personalized.
When you research your audience, you can get an idea of what type of offer will capture their attention.
Will free video training attract them? or a lucrative discount will do the trick?
Identify and pinpoint the ideas. Utilize this, make an appealing offer to drive huge traffic to your site.
Write your newsletter
Before you start sending out random notes that you want to promote to your subscribers, find out how you can best serve them. Write your newsletter that is noticeable enough so that your visitors can’t resist subscribing.
Interact with your customers
You definitely want to maintain your relationship with your customers outside of social media. Social media accounts can easily be blocked or get hacked. And when that happens, you will lose contact with your followers, clients, audience, and so on.
8 ways to Build B2B Email Database Effectively
We have outlined 8 approaches to building an email database to help you reach your targeted leads.
#1: Offer compelling lead magnets or freebie
Offering lead magnets or freebies can attract your prospective audience easily. Make sure your offer or lead magnet is appealing enough for them to want to share their emails with you.
Below are a few lead magnets that you can provide to capture more traffic:
- A PDF Guide
- Free Video Training
- Quizzes and Surveys
- Inline Opt-in Forms
- Customer Stories or Case Studies
- Product Samples or Trials
Regardless of what format it is in, make sure that it is what your audience wants to download.
#2: Sign up with a software company or a service provider
Coming into this point, you might have asked yourself if it’s needed to pay a service provider for building B2B email lists, right? Think about the time you’ll save by not doing it manually, so paying for tools that generate leads or to help automate the process is 100% worth it.
Benefits of considering a service provider are:
- Reaches your targeted audience rapidly.
- Researches qualified leads for your business.
- Sends personalized messages.
- Provides easy and quick solutions for lead generation.
- Monitors the effectiveness of your newsletters.
- Drives revenue faster.
You can consider OneMoreLead, which is one of the best in this business. You just have to set your requirements, OneMoreLead will generate qualified leads for you by providing a verified email database.
#3: Promote your email signup
Nearly 93% percent people leave your site without signing up to your email list. You need to pinpoint your website visitors. Cover up all the possible ways to get them to sign up to your email list.
Here are a few examples of how to do it:
- Publish valuable content on your site.
- Provide a variety of subscription options.
- Offer new subscribers a gift.
- Ensure minimal clicks to subscribe.
- Encourage users on social media platforms.
#4: Re-engage with your existing clients
You have to keep in touch with your existing clients to get reviews from them. Customer reviews are social proof that will encourage your visitors to your business.
So, interact with the previous clients and ask them why they liked your service, use it as a testimonial to attract a further audience for your business.
#5: Host offline events
You might have realized the importance of hosting webinars during the pandemic. But Meetups, seminars, and events are still essential aspects of networking.
Host in-person or offline events, make people register for the event and send a welcome email.
The people coming into your event are the quality leads that you have been searching for. Take this opportunity and grab their attention towards your company.
#6: Leverage your social media existence
Maintain a social media presence to grab the attention of your visitors and build credibility for your site.
Here is how you can leverage your social media existence to boost up your email list size:
- Share your lead magnets.
- Add strong CTAs in your captions.
- Host Webinars.
- Create Youtube tutorials.
- Promote your content.
- Arrange Twitter chat.
- Create Facebook Ads.
- Join Linkedin groups.
- Answer questions through Quora.
Facebook, Linkedin, Twitter, Instagram, Pinterest, Quora - these platforms are useful in their own way as they cater to different groups of audiences. Use the platform(s) that suits your customer segments to grow your B2B email database.
#7: Create a community medium for your targeted audience
Creating an online community channel is a key B2B marketing strategy. When you have a medium, you can give opportunities to your targeted leads to learn about your business more, provide feedback and raise brand awareness.
There are tons of community groups or mediums you can consider. But make sure you are engaging with your audience in the right way.
#8: Optimize your Call-to-Action
A good CTA can do wonders and drive traffic immediately. Make your CTA catchy and click-worthy to capture a larger audience.
You can make your own CTA button ensuring good responsiveness. Creating a personalized CTA with a sense of urgency will be a cherry on the cake.
What not to do while email database building?
Email databases are the driving force for expanding customer acquisition. But while you are applying effective strategies you need to consider a few points that should be avoided.
Here are a few mistakes that you have to avoid while email listing:
Buying an email list
Do not fall under the trap of any selling provider because if you do so, you will violate certain laws.
Sometimes those lists contain out-of-date email addresses that no longer exist. Moreover, the lists are overflowing with email addresses that are not relevant to your interests.
There is also a high risk of losing email and business reputation. Again, your competitor might use the same list.
Avoid buying email lists and save your money (and business).
Asking unnecessary details from your visitors
Asking your visitors to subscribe is a good way to grow your potential customer list.
But while subscribing, if they have to provide irrelevant information, then you will probably lose them.
Don’t make it difficult for them to subscribe. Ask for minimum and relevant information in the form. The simpler it is, the more likely they are to subscribe.
Not providing any reward
There is a give and take system everywhere. A good offer can attract more people to your site. Fake offers may result in a short-term increase in views, but they will severely harm a company's reputation in the long run.
If you are not providing any offers, you might want to rethink your strategy. Come up with incentives and give your visitors a reason to sign up.
Placing the subscription button in the wrong place
People do not subscribe unless they find the information useful and relevant.
Most people leave a site before hitting the subscription button. Placing the button in a suitable place can make it easy for visitors to subscribe.
Pop-ups can be effective in this case. You can place the pop-up carefully so that users don’t get annoyed. It’s a good practice to trigger pop-ups contextually, rather than randomly.
Not asking for feedback
Asking for feedback is a key marketing strategy that will increase customer engagement for your business.
A feedback email proves how much you value your customers' opinions. In turn, they will feel connected with your company.
Ignoring your analytics
Do not always focus on your existing clients. Go through your analytics and find out where your visitors are clicking and when they are hitting the back button. Identify what is stopping them from subscribing.
It takes time to build a strong email database. Do not search for any shortcuts and take note of the guidelines we discussed here.
If you’ve read so far, you already know growing email database will take you to the ultimate lead generation success. But it’s still a quite challenging task.
Don’t worry! OneMoreLead can help you build the email database for your business. With a database of over 40 million verified B2B prospects, OneMoreLead can identify clients and businesses that are relevant to you.
So, what are you holding out for? Sign up for free and ace your B2B lead generation!