Nowadays, many digital marketers use the terms demand & lead generation as if they were one and the same – they are not. This has understandably led to some confusion surrounding these terminologies. To clarify, lead generation is somewhat of a subsection of demand generation. You must put your demand gen plan in place before […]
Lawyers are not familiar with lead generation. Hence, many of them find the concept of lead generation intimidating and challenging. But if appropriately integrated, lead generation for lawyers can be a goldmine for any law firm. Photo by Andrea Piacquadio from Pexels Although many people term lead generation as "people in sales", in reality, lead […]
In today's digital era, lead generation is vital for a new company. If you don't find the proper individuals online as a local business owner, you run the risk of being outdone by the competition. As such, we’ve prepared a guide that will help you understand local lead generation and how you may utilize it. […]
While people talk about digital marketing tactics, email marketing often gets lost in the sea of trending buzzwords as a 'thing of the past.' Little do they know that email marketing is 40 times more effective at driving new customers and has the potential to generate a 4200% of Return On Investment when done correctly. […]
Read on to learn about the latest lead generation statistics and insights for you to make better decisions and improve your lead generation efforts.
Leads are the lifeline of B2B sales. However, failing to classify your leads can cause more harm than good. The buyer's journey is a long and bumpy road; you need to make things smooth for your leads to convert them into customers. In my opinion, the first step of B2B outbound strategies is to define […]
As fulfilling as the sense of leads flowing into your sales funnel is, it is only the beginning act. Working out a way to approach the leads, not to mention which ones to approach, is quite the debacle. But if you want to savor any of your success from gaining these prospects, you better clarify […]
Creating a lead generation funnel comes as a nightmare to most marketers. But once you get it right and navigate it well, there is no end to the growth of your business. Photo by Christina Morillo from Pexels Optimizing your lead generation funnel is not rocket science. Just having the proper arsenal will do it […]
From small businesses using lead generation to get their products and services familiarised to being a sales and profit-increasing source, lead generation is all in rave now. So, if you are yet to jump on the bandwagon, you are missing out big time because chances are your competitors are already using this marketing technique. Today, […]
