Top 10 B2B Database Providers For Your Business

Data is a big investment- and as a marketer, you never want your investment to go in vain. Data can only be valuable to your company when it’s accurate and up-to-date. This where B2B database providers prove their worth.

After all, data is the fuel that enables your revenue engine to run smoothly.

The right B2B database provider can be a lifesaver for your marketing and sales team. Without accurate data, these teams won’t be able to identify, target, and connect with your target prospects, and drive results.

But in a market full of B2B Database providers which one should you choose?

In this article, we’ve compiled a list of 10 excellent B2B database-provider services that can help you boost your marketing efforts effectively.

What Is A B2B Data Provider?

The term Data Provider covers a wide array of services including sales intelligence, data hygiene, pipeline prediction, CRM management, and many more.

Let’s face it, most businesses are irrelevant in B2B commerce. This is why the B2B industry is rapidly transforming to provide data that really matters.

These data providers are equipped with end-to-end solutions that ensure functionality and allow entire sales teams to identify, engage with, and sell products or services to qualified purchasers.

Companies must rely on a wide range of data sources to maintain an accurate and diversified database. Before you make a decision, we recommend you explore and assess a variety of data providers.

Types Of B2B Database

Paid B2B database

A paid B2B database is a ready-to-use database of lead contacts purchased from an external provider.

Consensual database

The data in the consensual database is mostly derived through business interactions and connections.

Other companies give contact information via sign-ups, which can later be obtained through data providers. This sort of B2B database has a low degree of engagement and a low conversion rate.

In-house database

An in-house database is built and managed by the company rather than purchasing from another source.

The data augmentation and data enrichment for cleaned data must be handled by the business itself, using various web technologies. When compared to a paid B2B database, an in-house database is time-consuming and labor-intensive to build and maintain.

Why B2B Database Is Valuable To Marketers

Sales and marketing professionals use B2B data to precisely target and connect with active ideal buyers. This intent data is a fail-safe method for effective ABM campaigns.

Although data gathering and administration are essential functions in virtually all modern organizations, in-house data maintenance is an antiquated practice.

Let's take a look at some of the reasons why a company would opt to engage with an outside vendor:

10 Best B2B Database providers

If you are bombarded with a pile of information and still at the sea about what service provider you want to choose, you are at the right place.

We’ve compared data vendors and companies and finally curated a list of the top 10 B2B data provider tools.

1. OneMoreLead

OneMoreLead is a data broker tool that offers dynamic data lists. It gives your sales and marketing team valid and accurate data that will allow you to reach the right contacts and beat your competitors to the sale.

onemorelead

OneMoreLead offers 100% verified prospects, which allows you to easily choose the right database for your business.

It keeps track of each contact in your database and updates it when people change jobs or businesses. This helps you to have actionable business intelligence and allows you to increase your lead list, boost your marketing efforts, and win more accounts.

Get Started on OneMoreLead today for free!

2. Span Global Services

Span Global Services specialize in boosting sales through B2B sales and data-driven marketing insights. The company provides unique data consultation services through their data solution specialists to conduct an email campaign.

span global services

Span Global Services offer a database management system that incorporates insights into each campaign to give precise, refined, updated, and validated data of your target consumers.

They also offer B2B email marketing lists including technology, healthcare, geo-targeted emails lists, professional and industry-wise mailing addresses.

Pricing

The pricing tiers of Span Global Services are only accessible by getting in contact with their sales team.

3. Ampliz Salesbuddy

Ampliz Salesbuddy delivers B2B contact information for key decision-makers all around the world. They collect data and statistics for businesses and customers based on information obtained from a variety of trustworthy sources, including, publicly available information, B2B directories, and more.

ampliz salesbuddy

Ampliz assures that the acquired data remains the property of the clients by storing it in a carrier-class secure facility secured by firewalls and other security mechanisms. To count web page accesses, statistical data is obtained using single-pixel pictures.

It also provides a secure marketing platform free from solicited commercial emails.

Pricing

Ampliz Salesbuddy has a free demo option and a basic pricing plan only at $1. But they do not publish a detailed pricing chart.

4. PureB2B

PureB2B is a data-driven marketing tool that uses a growing B2B client database. They track campaigns and behavioral patterns to monitor millions of online interactions and account-based content engagements.

pureb2b

It offers a combination of demand generation technologies and predictive analytics. PureB2B’s multi-layered purpose, when combined with lead data, assures optimum ROI. It automatically gathers data via website cookies, web beacons, visited web pages, domain name, and referring URL.

PureB2B has a policy on exchanging personal information. If a customer leaves a remark on a blog or any public part of the site, their identity can be revealed, information may be given to third-party vendors, contractors, or other service providers.

Moreover, if PureB2B merges with another company, all assets will be transferred to them, and the information gathered may be shared in response to legal proceedings to comply with the law.

Pricing

PureB2B does not offer a free version or free trial. Potential buyers have to contact the sales team for a price quote.

5. ZoomInfo

Zoominfo is a market intelligence solutions provider that specializes in sales intelligence, marketing intelligence, contact data, lead creation, enhanced prospecting, business connections, and Account-Based Marketing.

zoominfo

They construct profiles of business people and firms, collect business information, and aggregate various company references. They also facilitate B2B transactions, sales, and marketing and are an important tool for determining a company's hierarchy.

Pricing

Zoominfo offers 3 pricing plans- Professional, Advanced and Elite. However, they don’t disclose their pricing information publicly.

6. Salesify

Salesify, now commonly known as Ziff Davis Performance Marketing, provides lead generation, integration or enrichment, strategic account management service, CRM cleaning, and appending services, as well as a custom-built B2B email database.

salesify/ziff davis performance marketing

They also offer crucial B2B consumer intelligence services to data-driven marketers. They have assisted numerous customers in locating their target audience and achieving their business objectives.

They collect vital data to improve the customer service experience. Its impressive client portfolio includes Aqua Security, Adaptive Insights, Bloomberg, and Datawatch.

Pricing

Salesify does not disclose pricing information for its data services publicly.

7. Leadspace

Leadspace assists in the development of demand-generating technologies and processes. They offer intelligence solutions for data management, inbound and outbound lead generation, and account-based marketing (ABM).

leadspace

With its leading B2B customer data platform, it concentrates on successful sales and marketing methods. The software assists in attracting ideal consumers by utilizing an accurate and tailored interaction method.

Pricing

Leadspace does not have a free version and also does not offer a free trial. Its pricing starts at $25,000 per year.

8. Matrix Marketing

Matrix Marketing enables easy and cost-effective access to sales lead data. They provide digital marketing services to start-ups and other small companies.

matrix marketing

The software assists in generating leads for the most engaging forms of content to increase sales income. Matrix marketing also has a group of specialists that assist them to promote their sales using their B2B customer data.

They identify and locate clients, as well as leverage the sales team's capabilities. They also offer exact consumer profiling based on extensive research and analysis.

It saves time by using ready-to-use lead data, contacts accurate and usable, uses sales management tools to increase sales by focusing on the correct demographic, connect with global decision-makers, and gets essential information about leading companies.

Pricing

Matrix Marketing’s datasets and APIs start at $4,500 per month. It also offers free samples for individual data requirements.

9. LeadSift

LeadSift is one of the most useful solutions when it comes to complete intent data. They provide a daily summary of relevant leads gleaned from publicly available data.

leadsift

It operates a sales intelligence platform that produces leads from the public internet. LeadSift chooses the best alternatives based on 28350 verified user evaluations and monitors public reviews of rivals' content and keywords.

They give prospects as well as intent data, allowing you to follow those who indicate interest in other rivals. This tool also uncovers personal-level insights and integrates data mining, machine learning, and artificial intelligence (AI).

They also determine who the proper individuals are with actionable intent, and ensure prioritization and customization of email nurturing.

Pricing

LeadSift is comparatively more expensive than other tools on this list. They offer three packages - Startup, Premium, and Enterprise. The price of Startup starts at $750 per month, Premium at $1500 per month, and Enterprise at $2500 per month.

10. EasyLeadz

EasyLeadz uses company data to assist you to fuel your business sales growth. With competitive tools, they create extremely precise and tailored B2B databases and sales intelligence.

easyleadz

They assist in identifying the proper prospects, reaching out to decision-makers, and tracking sales signals. They also enable you to enhance and validate business profiles and interact with leads, contacts, and other applicants.

Their product comprises ideal customer firmographic and demographic profiles. They claim to have more than a 95% accuracy rate along with high-quality delivery.

Pricing

EasyLeadz offers 3 different pricing packages- Startup, Scaleup, and Growth. The pricing of the Startup plan starts from $29 per month. You will get Scaleup at $69 per month and Growth at $139 per month.

Final Words

No B2B data providers on this list are a one-size-fits-all answer. This is because different organizations have different data needs. A data-provider service that meets the demands of one sales organization may be a poor fit for another.

Whether or not they meet your company's demands is determined by the sort of data you want, the industry you operate in, the feature set of each provider, your pricing point, and a variety of other factors.

If all these factors are too much for you to consider, you can always put your trust in OneMoreLead to deliver the right data, thanks to its database of over 40 Million verified B2B prospects.

You can also see what’s working in real-time with customized reports and dashboards, making OneMoreLead an ideal solution for you.

What are you waiting for? Get started for free and see for yourself!

B2B Lead Generation: The Ultimate Guide

Lead generation has to be one of the most challenging tasks for B2B marketers. With the increased number of tools available to make B2B lead generation easier, marketers are looking for new approaches to cope up with the changing business landscape.

The new challenges demand effective strategic planning and execution, along with in-depth analysis and implementing the right tools. Moreover, building a trustworthy relationship with every client and prospect is also vital. These are the pillars that help a company hit its revenue goal every month or quarter.

In this article, we’ll guide you through the process of lead generation and help you craft a lead generation strategy that helps you grow your business in the long term.

Understanding B2B Lead Generation

Lead is a potential customer who seems interested in your provided service, and converting this potential client to an actual one is the process of lead generation.

Therefore, the first task for marketers is to identify the potential customer group.

Finding the target audience and converting their interest to willingness is the key to a successful marketing strategy. Even if you are unable to convert them to your service now, it is vital to collect the relevant information of your potential clients.

Usually, every B2B company has different criteria for generating leads. This depends on the type of product or service your company is offering. Businesses often take an omnichannel approach that covers both online and offline marketing channels.

While paid advertisements are quite effective, organic channels such as email marketing, content marketing, social media marketing, event marketing can be equally efficient. Moreover, a well-developed and organized website can help you to generate interest in people towards your business.

Why B2B Lead Generation Is An Absolute Necessity

B2B lead generation is the key to growing your business. Because the leads are your target audience who are genuinely interested in your product or service. Spending time behind creating content that will attract the attention of your target audience will also help you boost brand awareness.

Without a solid lead generation strategy, it is nearly impossible for any B2B company to grow and expand.

The Internet has made things more accessible than before in every aspect of our lives. Even in the business world, it has a massive impact. B2B lead generation is wholly focused on the Internet, and so is the process of converting them into clientele.

Engaging with people is now easier than ever because of the plethora of options of communication. A nicely designed website also contributes a lot in this aspect. A well-built website not only makes a positive impact on people’s minds, but it also makes your service easily accessible to the customers.

B2B Lead Generation: The Type of Leads

While every lead is a potential client, there are different criteria for leads as well. These can be categorized into hot, warm, and cold leads.

Hot Leads

These types of leads are the strongest leads of any company. They show strong interest in your provided service and are ready to invest in your products. They find their way to you from your created content because they actually require the service you are providing.

Content is the bait that hot leads are attracted to. Therefore, it is essential to spend a significant amount of time and money on content creation. Sometimes, hot leads find out about your service through warm leads as well.

Warm Leads

The leads that have interacted with your brand before are considered warm leads. The interaction might happen through visiting your website, signing up for email, or watching and downloading the content you provide online.

These types of activities portray that the lead has a genuine interest in your service, and hence there is a high chance that they would like to make a purchase from your business.

Cold Leads

Cold leads are the type of leads that usually have a lower conversion rate than the other two types described here. These types of leads do not find out about your service. Instead, the service providers connect with them. These leads are usually generated by some third-party lead generator.

A cold lead of a company does not tend to have any knowledge about that particular company. Therefore, they are the hardest to convert into clients.

Getting Started with B2B Lead Generation

Set Up a Website

First things first, set up your website. Then, focus on the website’s design and optimization. Hire a good designer.

Websites are like online stores. Offline stores are closed after a certain period and accessible to only a group of people.

In contrast, online stores do not have restrictions as such. Therefore, to drive sales and lead generation, make sure you have an excellent website that runs on every platform.

Identify your Customer Base

Before starting any marketing activity, identifying the ideal customer base is essential. Do some research online on who your potential customer base is. Identify their traits, analyze how you should approach them, create a database containing information of these prospects upon your research.

Create an automated email list

The B2B marketing world still strongly requires email marketing. Setting up an automated email list with an efficient email marketing tool can make you stand out. Automated email lists help to gain a good relationship with existing clientele and create a positive impact on prospective leads.

Create Engaging Content

Content creation is a way to showcase your knowledge to your clientele and gain the attention of prospective leads. In-depth content focusing on your field will help you achieve the trust of prospective leads that will convert them into your customer.

Additionally, search engine optimized content will allow your website to rank higher in search engine results that will help your business to gain recognition. This type of marketing will make the leads opt for you over your customers.

Establish A Social Media Presence

Social media is the perfect place to start branding and promoting your services. Marketing on social media is free of cost, and it’s still one of the most efficient marketing channels you’ll find.

People generally spend most of their time using FaceBook, Instagram, Twitter. Therefore, making an effort to establish your social media presence will help you increase your audience organically, and make it easier to boost engagement with prospective leads.

B2B Lead Generation Strategies To Consider

Picking the right approach to generating B2B leads depends on a few factors, such as company size, product or service type, industry, and more. While Inbound and outbound marketing is two of the most talked-about concepts in B2B lead generation, you might want to consider other strategies like paid lists, PR campaigns, and more.

Inbound Marketing

Inbound marketing largely depends on the type of content you are providing. Your content needs to speak for your brand. Web design, webinars, social media marketing, email marketing are the baits to capture warm and hot leads.

Outbound Marketing

Outbound marketing helps you convert cold leads into warm or hot leads. This is also known as "interruption marketing" as it pushes your brand's message to people who were not searching for it.

Activities involved in this type of marketing include email marketing, telemarketing, prospecting, appointment, call guide, etc. These efforts will nurture leads that might turn into your clients.

Paid Lead Lists

You can also hire a third-party lead generation company to provide you a lead list. However, while going for this approach, make sure the agency you are hiring is trustworthy because inaccurate and insufficient information can have a massive impact on your B2B lead generation efforts.

Events

Attending shows, doing webinars, and campaigns can help you generate leads for your B2B company. Organizing events promotes your service and creates hype about your products. Moreover, it helps you to get attendees information that you can add to your lead list.

Reviews

A company's greatest achievement is when the customer speaks for their service. It grasps attention and creates trust among potential customers.

When potential customers visit your social media page or website, they are highly likely to look for reviews from previous buyers.

Gathering reviews will help you spread word-of-mouth and boost your credibility. To maximize your chances to attract positive word of mouth, you have to ensure that your customers have an amazing experience with you that is worth referring to others.

PR Campaigns

PR is usually done to attract media attention. Charity events, press releases are the best to gain the limelight. Sponsoring events can also help to create brand awareness.

Although direct emails are a bit old-fashioned, they can also be quite effective in generating B2B leads.

B2B Lead Generation Tips To Get Quality Leads

B2B Lead Generation Tip #1 - Create High-Quality Visual Content

Visual content on your websites or platforms like YouTube works like a charm when it comes to lead generation.

Why? Well, think of it - most of the time, when you are unaware of something, what do you do? Google it, right?

Keyword optimized, in-depth written and visual content will help you create a positive impact on your customers’ minds. Besides, it will also help you rank your website higher on the search result.

B2B Lead Generation Tip #2 - Host Giveaways

Free giveaways are a brilliant way to create brand awareness, along with gathering information about your prospects.

Giveaways not only help you create a massive list of leads but also helps you to understand who your target audience is. Giveaways are easy to run on multiple platforms simultaneously, creating massive brand awareness and driving lead generation.

B2B Lead Generation Tip #3 - Add a relevant Call to Action

Call to Action is more important for B2B lead generation than you realize. Phrases like ‘Visit us today’, 'Click here to know more’, creates an urgency among potential customers, which triggers a response from them.

Call to Action not only effectively generates leads, but also boosts your chances to convert these leads into customers. Make sure you’re making the right placement of CTAs in your emails, websites, and social media posts.

Social media platforms like Facebook and Instagram allow you to add CTAs using a widget or button in “Stories” that redirect the leads to your landing pages.

B2B Lead Generation Tip #4 - Conduct Review Campaigns

Review campaigns such as "15% discount on next purchase upon providing review" will work as an incentive for customers to provide feedback on your service. Furthermore, offering discounts using Promo Code or Referral Codes can also boost your chances to get more leads.

B2B Lead Generation Tip #5 - Use the right Lead Generation Tool

Using the right tools for your lead generation efforts not only saves your time but also makes B2B marketing easier for you. You can find a lot of marketing tools that offer a range of features, and come with multiple pricing tiers.

We recommend our powerful lead generation platform OneMoreLead. With OneMoreLead, you can get access to a database of more than 40 Million verified B2B prospects. It provides data with key metrics that help your sales teams create more detailed and qualified lists.

Final Words:

While B2B lead generation is easier than ever, it has also become more competitive than ever. This makes having a robust lead generation strategy for your B2B company more important than ever.

Get your B2B lead generation efforts up and running with OneMoreLead. You can set your parameters and OneMoreLead will build the list for you, saving you time, effort, and resources. Sign up today and start building lists that convert!

B2B Sales: A Guide to Master B2B Sales in 2020

Whether a long time expert or a fresh-faced newbie, we all need to refresh our knowledge at times. In this article, we’ll go back to basics and look into what B2B Sales are and answer any questions you may have.

The Meaning of B2B Sales

In the simplest of terms, 'B2B sales' is short for business-to-business sales. It’s a process where one business makes a commercial transaction with another. This can occur in several circumstances. For instance:

  1. A business sourcing materials for their production process for output, for example, a food manufacturer purchasing salt.
  2. A business hiring the services of another for operational reasons. Say, a car showroom hiring an accountancy firm to audit their finances.
  3. A business re-selling goods and services produced by others, like a supermarket purchasing goods and reselling them.

B2B Sales is distinct and different from B2C sales — business-to-consumer sales — which are instances where businesses conduct transactions with individuals.

Comparing B2B Sales and B2C Sales

Market research company Forrester’s findings show the estimated total size of the US B2B sales market was around $9 trillion in 2018 with B2B eCommerce accounting for $1.1 trillion. They’ve also predicted that US B2B eCommerce will hit a whopping $1.8 Trillion by 2023. Similar statistics for US B2C sales show that US B2C eCommerce sales only added up to $512 billion in 2018—less than half the value of the B2B market.

There are, of course, similarities between the two, such as:

  1. Both B2B and B2C sales need unique sales processes with a well-defined strategy, regardless of their length.
  2. B2B and B2C sales both require strong and well-integrated marketing, without which both sides will see a loss of sales.
  3. Whether it’s B2B or B2C, customer service is vital and the customer should have the ability to reach the service team and are attended at the top level.

But for our purposes, we also need to look at why the B2B market is so large when compared to the B2C market and how the sales process differs between the two?

B2B vs. B2C: How the B2B Sales Process Differs from B2C

The B2B Sales Process

Loosely defined, the sales process is a series of steps — a journey, if you will — that a buyer goes through before they commit to making a purchase. In B2B or B2C sales, the salesperson’s job is to guide as many buyers as they can to the end of the sales process and complete a sale.

So, what does a B2B sales process look like?

b2b sales funnel
The typical sales funnel.

We can simplify the B2B sales process to look like the simple funnel above, which is pretty much exactly the same as a B2C sales funnel, except that the finer details of the steps are different.

All sales funnels describe the journey from awareness when a potential buyer is first made aware of a product or service, all the way to purchase when the transaction is completed. It’s the marketing team’s job to make prospects aware of the product/service and make sure that their interest is piqued. The sales team will take over from there and guide the buyers through the funnel and complete the purchase.

But while the sales funnel illustrates the buying process as a linear journey, it must be understood that it is a simplified model that does not always accurately portray real-life scenarios. Buyers can and will enter and leave the funnel at different stages; sometimes they make complete purchases directly after they become aware of it without ever speaking to a sales rep. What must be understood is that they can move between stages at will.

However, the funnel still remains an excellent method to visualize the steps a buyer takes to purchase, even though it is not as inflexible as it used to be several decades ago. Which leads to our next question:

How has the B2B Sales Process changed?

The biggest change in the B2B sales process over the last decades is easily the fact that buyers are taking more control of the sales process than they ever did before. In fact, the millennial generation and Generation Z that follow them are very involved and carry out a lot of initial research before committing to a purchase.

These digital natives have become integrated into the decision-making process at their companies and the data from Forrester shows that about 68% of B2B buyers prefer to do their research independently online, using social media and review sites as their primary source of information, which can reduce the effectiveness of old-school marketing and sales tactics.

After they conduct their own research, the buyers will identify the companies they wish to reach out to, visit these companies’ websites and move along the sales funnel at their pace. Which leads to the biggest question that needs to be asked, how can B2B sales reps still have an actual impact in the modern version of the buyer’s journey?

B2B Sales Strategies and Tactics for a Modern Era

Cold calling isn’t quite dead. However, it might be getting there soon because it is not anywhere near as effective as it used to be. As buyers have become savvier, businesses have to adapt their strategies for both B2B and B2C sales. New and more subtle ways to connect with potential buyers include methods such as:

Strategic Selling

Introduced by the Miller Heiman Group, strategic selling is a tactic that focuses on helping businesses win complex deals with an insights-driven, scalable approach. The core of this approach lies in being able to identify different points of contact at the buyer’s company and estimating their influence on the sales process. Then the salesperson can adjust how they approach each point of contact and communicate with them to ensure that the final sale goes through smoothly.

Solution Selling

Solution selling focuses more on the needs of the prospect more than it does on the actual product or service being sold. In this strategy, the salesperson needs to identify and diagnose the needs of the potential buyer, their challenges, and goals and recommend products or services that can help them overcome these challenges and meet their goals.

Account-based Selling

Global research and advisory firm Gartner predicted that account-based selling would be adopted by 75% of B2B businesses by 2019. This strategy is focused on treating every single account as a market of one. Salespeople select target accounts, investigate and identify their needs, craft an approach that promotes personalized values of the product or service being sold and reaching out.

Social Selling

As previously stated, Forrester’s statistics show that 68% of B2B customers research on search engines and social media before making a purchase. Social selling focuses on social media to identify and engage with prospects. The goal of social selling is to build a relationship with prospect companies as the first step of selling and understanding their needs. In today’s market, this approach involves using social media platforms like LinkedIn, Twitter, Facebook, and others to share relevant content in order to engage potential buyers or nurture existing ones.

B2B Sales Tools

As many tactics as there might be, B2B salespeople, don’t need to go about doing all of their jobs on their own. With more and more buyers conducting research independently, sales reps need to be more competent at identifying these buyers and selling to them. While this might sound like an impossible task, it doesn’t have to be.

There are many tools and services that exist that can help B2B sales teams deal with the modern market by generating sales leads from anonymous website visitors. These tools work by utilizing website visitor identification software to let sales reps see the visitors who browse their website, identify key decision-makers and proactively make contact.

OneMoreLead is one such service.

OneMoreLead

It is a fact that the people who visit a website are more likely to make a purchase than someone who has never heard of the company, which means that every single visitor should be important to the sales team. With OneMoreLead’s help, businesses can ensure that they don’t let ready-to-buy leads escape.

OneMoreLead can give sales teams valid, useful data that can allow companies to reach out to the right contacts and beat their competitors to the sale. In fact, with OneMoreLead, sales teams can expect up to 147% faster conversion to sales. With more than 40+ million 100% verified B2B prospects to search from, any sales team is bound to find the perfect match for their product or service.

In Conclusion…

B2B sales is something that has evolved a lot and is still undergoing a lot of change. Technology is the biggest disrupter and it has given a lot of power to the consumers — which is not a bad thing by any measure, but it does mean that sales teams and sales reps also need to stay on their feet and up-to-date with modern methods. Fortunately, that is not hard, what with specialized tools and technology available for use by sales teams. Using these tools, such as OneMoreLead, sales teams can take initiative while still providing a valuable experience to their prospective buyers and see their efforts succeed.