Best 3 B2B Database Software To Optimize Your Startup

5 persons with laptop sitting in a table

The success of your B2B marketing campaigns largely depends on a good database. This is especially important for startups, where the margin of error is too narrow. The right B2B database software will help your startup to engage your target audience and drive growth.

When you have a clear picture of the contacts of your target audience, combined with relevant information about your clients, you have a better chance of engaging them.

And when you successfully engage your leads, you have a better chance of converting them, and this essentially means more customers, more sales, and ultimately more growth!

A marketing campaign running with an outdated B2B database incurs a huge risk of wasting time and resources, which startups cannot afford.

In this article, we’ve compiled a list of three B2B database software that are affordable and offer great functionality to fuel the B2B database needs for your startup.

What Is B2B Database Software?

B2B database software allows you to access and collect vital B2B data in a database. A B2B database acts as a logbook of all necessary data your marketing team has about your potential clients, customers, and companies.

While it should contain contact information, it should be more than just a list of email addresses. A quality database includes actionable datasets, specific details, and firmographics.

Why Startups Need Reliable B2B Databases?

Simply put, it is an important part of your marketing campaign as it depicts a complete and clear view of your customers and prospects.

If you have an inaccurate and unreliable database there can be some potential problems that can wreak havoc on your marketing team’s success. For instance, inaccurate email addresses in a database essentially mean that you are sending emails to inboxes that no longer exist.

Besides, B2B databases lacking firmographics and information of key decision-makers of organizations can easily cause your marketing efforts to fail.

On the contrary, a quality database makes everything easier. It avoids sending messages to deleted email addresses and calling disconnected telephone lines. It also gives you abundant information about your prospects to target them and facilitates the process of meeting their wants and needs.

It increases your turnover and multiplies your Return On Investment (ROI) tenfold if you take time to analyze your clients and collect the right data. This analysis helps you better understand the value of each customer and their behavior.

In essence, it puts your marketers on the right track and makes them ready to help your company acquire more clients, make more money, and grow rapidly.

Top 3 B2B Database Software For Startups

1. OneMoreLead

First up on the list is our own solution - OneMoreLead. Yes, we might be a little biased here, but we assure you there’s good reason to be.


Every single visitor to your website is important to your sales team, and OneMoreLead treats them no different. This is because people who visit your website at least once are more likely to purchase your products than those people who never even heard about your startup.

It gives your sales team valid data that will allow you to reach the right contacts and beat your competitors to the sale. OneMoreLead owns a database with over 40 million B2B prospects to search from. Its verified prospects allow you to easily choose the right one for your business.

OneMoreLead, unlike several data brokers, does not offer static data lists. Instead, it keeps track of each contact in your database and updates it when people change jobs or businesses.

As a result, you'll have actionable business intelligence to help you increase your lead list, boost your marketing efforts, and win more accounts.

What OneMoreLead Offers

OneMoreLead also offers customized reports and dashboards to help you track your work in real-time. Get started for free and start creating more detailed and qualified lists!

2. ZoomInfo

ZoomInfo is a common name in the world of B2B database software. It has made a name by selling access to its growing comprehensive B2B database of contacts.


It enables marketing and sales professionals to identify, connect and engage with their potential customers or qualified prospects. The software makes it easy to prospect at scale.

Zoominfo offers features like org charts and projects, pulling intent signals from across a variety of sources directly into the platform. Though it is mostly used for prospecting and lead generating, it is also vastly used for gathering information regarding finance and accountancy.

What ZoomInfo Offers

ZoomInfo offers features like the lead builder, integration to CRM or marketing automation, data enrichment, data filtering, search, news alert, reporting, and many more!

Where ZoomInfo Falls Short

How Much Does ZoomInfo Cost

ZoomInfo’s pricing information isn’t disclosed on its website. You can contact its sales team to get a price quote.

This offers 3 pricing plans- Professional, Advanced, and Elite.

Professional plan features:

Advanced plan features:

Elite plan features:

zoominfo pricing
Source: Zoominfo

3. DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform providing access to the most accurate data, org charts, and real-time projects. The database covers information based on decision-makers in IT, marketing, Finance, Sales, and more.


The main drawback of this software is that it only covers vast and expensive territories. But this can still be a great option for startups with a bit of leeway in terms of finances.

Top DiscoverOrg Features

DiscoverOrg offers features including data refresh, detailed org charts, verified direct dials, buying insights and scoops, granular segmentation and targeting, quick list matching and appending, target account and contact prioritization, geotargeting, workflow alignment, and integrations.

Where DiscoverOrg Falls Short

How Much Does DiscoverOrg Cost

DiscoverOrg offers a quote-based system. However, according to online reviews, their service cost around $24,000+ per year.

The company offers a customizable package to suit the needs of each individual or business. Though they don’t give out final pricing before contacting, they offer a demo package so the prospect can get familiar with the software.

Where To Keep Your B2B Data Securely

You can get your B2B data from anywhere. But what is more important is to have a centralized location where you can store those data securely and have easy access to them.

Storing data on spreadsheets will not only possess risk from cyber attacks, but this rigorous process will also cause you headaches.

In these circumstances, the best place to store your B2B data securely in a GDPR compliant way is through B2B CRM. This tracks your deals, ensures you are following up effectively, and ultimately ensures the latest data security.

Besides, you will be able to rest assured that your data will not get lost or become unused, with its wide range of available features.

B2B Database Laws and Regulations

It is not free to create, buy and use B2B databases. You are required to follow specific laws and regulations, depending on your business location. These regulations ensure that companies are putting in measures to protect the data that they store and use.

The most recent and significant piece of B2B data protection law is the General Data Protection Regulation (GDPR) implemented by the European Union. It outlines when and how companies could contact their customers. For B2B businesses, it requires contacts to opt-in before starting to receive marketing communications.

Furthermore, remember that your consumers or clients also have the right to ask you to delete all their information. Before you choose a B2B database software, make sure it’s compliant with the legislation in effect.

Final Words

Finding a B2B database solution is no easy task, especially for startups. The list we’ve compiled includes 3 tools that have the most potential to cater to the unique needs of startups.

As the world of B2B marketing is becoming increasingly competitive, delivering the right message to the right people will ensure your sales pipeline is filled and sales revenue up.

If you’re looking to make a targeted B2B database, OneMoreLead offers you a brilliant solution that makes this process simpler, faster, and more efficient for your startup.

Get Started for free today, and fuel your startup growth using OneMoreLeads!

Top 10 B2B Database Providers For Your Business

b2b database

Data is a big investment- and as a marketer, you never want your investment to go in vain. Data can only be valuable to your company when it’s accurate and up-to-date. This where B2B database providers prove their worth.

After all, data is the fuel that enables your revenue engine to run smoothly.

The right B2B database provider can be a lifesaver for your marketing and sales team. Without accurate data, these teams won’t be able to identify, target, and connect with your target prospects, and drive results.

But in a market full of B2B Database providers which one should you choose?

In this article, we’ve compiled a list of 10 excellent B2B database-provider services that can help you boost your marketing efforts effectively.

What Is A B2B Data Provider?

The term Data Provider covers a wide array of services including sales intelligence, data hygiene, pipeline prediction, CRM management, and many more.

Let’s face it, most businesses are irrelevant in B2B commerce. This is why the B2B industry is rapidly transforming to provide data that really matters.

These data providers are equipped with end-to-end solutions that ensure functionality and allow entire sales teams to identify, engage with, and sell products or services to qualified purchasers.

Companies must rely on a wide range of data sources to maintain an accurate and diversified database. Before you make a decision, we recommend you explore and assess a variety of data providers.

Types Of B2B Database

Paid B2B database

A paid B2B database is a ready-to-use database of lead contacts purchased from an external provider.

Consensual database

The data in the consensual database is mostly derived through business interactions and connections.

Other companies give contact information via sign-ups, which can later be obtained through data providers. This sort of B2B database has a low degree of engagement and a low conversion rate.

In-house database

An in-house database is built and managed by the company rather than purchasing from another source.

The data augmentation and data enrichment for cleaned data must be handled by the business itself, using various web technologies. When compared to a paid B2B database, an in-house database is time-consuming and labor-intensive to build and maintain.

Why B2B Database Is Valuable To Marketers

Sales and marketing professionals use B2B data to precisely target and connect with active ideal buyers. This intent data is a fail-safe method for effective ABM campaigns.

Although data gathering and administration are essential functions in virtually all modern organizations, in-house data maintenance is an antiquated practice.

Let's take a look at some of the reasons why a company would opt to engage with an outside vendor:

10 Best B2B Database providers

If you are bombarded with a pile of information and still at the sea about what service provider you want to choose, you are at the right place.

We’ve compared data vendors and companies and finally curated a list of the top 10 B2B data provider tools.

1. OneMoreLead

OneMoreLead is a data broker tool that offers dynamic data lists. It gives your sales and marketing team valid and accurate data that will allow you to reach the right contacts and beat your competitors to the sale.


OneMoreLead offers 100% verified prospects, which allows you to easily choose the right database for your business.

It keeps track of each contact in your database and updates it when people change jobs or businesses. This helps you to have actionable business intelligence and allows you to increase your lead list, boost your marketing efforts, and win more accounts.

Get Started on OneMoreLead today for free!

2. Span Global Services

Span Global Services specialize in boosting sales through B2B sales and data-driven marketing insights. The company provides unique data consultation services through their data solution specialists to conduct an email campaign.

span global services

Span Global Services offer a database management system that incorporates insights into each campaign to give precise, refined, updated, and validated data of your target consumers.

They also offer B2B email marketing lists including technology, healthcare, geo-targeted emails lists, professional and industry-wise mailing addresses.


The pricing tiers of Span Global Services are only accessible by getting in contact with their sales team.

3. Ampliz Salesbuddy

Ampliz Salesbuddy delivers B2B contact information for key decision-makers all around the world. They collect data and statistics for businesses and customers based on information obtained from a variety of trustworthy sources, including, publicly available information, B2B directories, and more.

ampliz salesbuddy

Ampliz assures that the acquired data remains the property of the clients by storing it in a carrier-class secure facility secured by firewalls and other security mechanisms. To count web page accesses, statistical data is obtained using single-pixel pictures.

It also provides a secure marketing platform free from solicited commercial emails.


Ampliz Salesbuddy has a free demo option and a basic pricing plan only at $1. But they do not publish a detailed pricing chart.

4. PureB2B

PureB2B is a data-driven marketing tool that uses a growing B2B client database. They track campaigns and behavioral patterns to monitor millions of online interactions and account-based content engagements.


It offers a combination of demand generation technologies and predictive analytics. PureB2B’s multi-layered purpose, when combined with lead data, assures optimum ROI. It automatically gathers data via website cookies, web beacons, visited web pages, domain name, and referring URL.

PureB2B has a policy on exchanging personal information. If a customer leaves a remark on a blog or any public part of the site, their identity can be revealed, information may be given to third-party vendors, contractors, or other service providers.

Moreover, if PureB2B merges with another company, all assets will be transferred to them, and the information gathered may be shared in response to legal proceedings to comply with the law.


PureB2B does not offer a free version or free trial. Potential buyers have to contact the sales team for a price quote.

5. ZoomInfo

Zoominfo is a market intelligence solutions provider that specializes in sales intelligence, marketing intelligence, contact data, lead creation, enhanced prospecting, business connections, and Account-Based Marketing.


They construct profiles of business people and firms, collect business information, and aggregate various company references. They also facilitate B2B transactions, sales, and marketing and are an important tool for determining a company's hierarchy.


Zoominfo offers 3 pricing plans- Professional, Advanced and Elite. However, they don’t disclose their pricing information publicly.

6. Salesify

Salesify, now commonly known as Ziff Davis Performance Marketing, provides lead generation, integration or enrichment, strategic account management service, CRM cleaning, and appending services, as well as a custom-built B2B email database.

salesify/ziff davis performance marketing

They also offer crucial B2B consumer intelligence services to data-driven marketers. They have assisted numerous customers in locating their target audience and achieving their business objectives.

They collect vital data to improve the customer service experience. Its impressive client portfolio includes Aqua Security, Adaptive Insights, Bloomberg, and Datawatch.


Salesify does not disclose pricing information for its data services publicly.

7. Leadspace

Leadspace assists in the development of demand-generating technologies and processes. They offer intelligence solutions for data management, inbound and outbound lead generation, and account-based marketing (ABM).


With its leading B2B customer data platform, it concentrates on successful sales and marketing methods. The software assists in attracting ideal consumers by utilizing an accurate and tailored interaction method.


Leadspace does not have a free version and also does not offer a free trial. Its pricing starts at $25,000 per year.

8. Matrix Marketing

Matrix Marketing enables easy and cost-effective access to sales lead data. They provide digital marketing services to start-ups and other small companies.

matrix marketing

The software assists in generating leads for the most engaging forms of content to increase sales income. Matrix marketing also has a group of specialists that assist them to promote their sales using their B2B customer data.

They identify and locate clients, as well as leverage the sales team's capabilities. They also offer exact consumer profiling based on extensive research and analysis.

It saves time by using ready-to-use lead data, contacts accurate and usable, uses sales management tools to increase sales by focusing on the correct demographic, connect with global decision-makers, and gets essential information about leading companies.


Matrix Marketing’s datasets and APIs start at $4,500 per month. It also offers free samples for individual data requirements.

9. LeadSift

LeadSift is one of the most useful solutions when it comes to complete intent data. They provide a daily summary of relevant leads gleaned from publicly available data.


It operates a sales intelligence platform that produces leads from the public internet. LeadSift chooses the best alternatives based on 28350 verified user evaluations and monitors public reviews of rivals' content and keywords.

They give prospects as well as intent data, allowing you to follow those who indicate interest in other rivals. This tool also uncovers personal-level insights and integrates data mining, machine learning, and artificial intelligence (AI).

They also determine who the proper individuals are with actionable intent, and ensure prioritization and customization of email nurturing.


LeadSift is comparatively more expensive than other tools on this list. They offer three packages - Startup, Premium, and Enterprise. The price of Startup starts at $750 per month, Premium at $1500 per month, and Enterprise at $2500 per month.

10. EasyLeadz

EasyLeadz uses company data to assist you to fuel your business sales growth. With competitive tools, they create extremely precise and tailored B2B databases and sales intelligence.


They assist in identifying the proper prospects, reaching out to decision-makers, and tracking sales signals. They also enable you to enhance and validate business profiles and interact with leads, contacts, and other applicants.

Their product comprises ideal customer firmographic and demographic profiles. They claim to have more than a 95% accuracy rate along with high-quality delivery.


EasyLeadz offers 3 different pricing packages- Startup, Scaleup, and Growth. The pricing of the Startup plan starts from $29 per month. You will get Scaleup at $69 per month and Growth at $139 per month.

Final Words

No B2B data providers on this list are a one-size-fits-all answer. This is because different organizations have different data needs. A data-provider service that meets the demands of one sales organization may be a poor fit for another.

Whether or not they meet your company's demands is determined by the sort of data you want, the industry you operate in, the feature set of each provider, your pricing point, and a variety of other factors.

If all these factors are too much for you to consider, you can always put your trust in OneMoreLead to deliver the right data, thanks to its database of over 40 Million verified B2B prospects.

You can also see what’s working in real-time with customized reports and dashboards, making OneMoreLead an ideal solution for you.

What are you waiting for? Get started for free and see for yourself!

The Definitive Guide To Creating a B2B Database

one person writing about b2b database

Collecting data is one of the most crucial aspects of successful B2B marketing. A well-crafted B2B database will help you learn more about the companies and contacts you target, giving you a better chance of engaging them.

Engaging with targeted leads makes it easier to drive them to conversion, which helps you boost your revenue effectively.

Many businesses are letting opportunities slip due to the lack of a standard database. A state-of-the-art marketing tool would not be helpful without a systematic and updated database. An enriched and accurate B2B database can add substantial value to the day-to-day data an organization builds, stores and processes.

In this article, we’ll help you understand what a B2B database is, how to set up a B2B database, along with some bonus tips on effectively managing a B2B database.

What Is A B2B Database

A B2B database compiles all the data acquired by a marketing team of a company regarding the potential customers. This database should not only be accurate but also be specific about relevant details of the target segments within a company.

Along with the contact number and email addresses of potential leads, an efficient B2B database or B2B contact list may also include the geographic address, performance details, and company size of the targeted leads.

Although data is a key to drive sales of any company, many businesses often fail to maintain a consistent flow of it. Consequently, they lose their place in the market due to the lack of contacts and information. Studies show that 54% of companies are struggling due to the lack of data.

Why You Need An Accurate B2B Database

Having a B2B database is not enough. If the database is inaccurate, then it might cause additional problems resulting in ineffective B2B marketing efforts. Incorrect contact information or lack of sufficient information might result in losing potential clients.

In a highly competitive landscape, a database may not be an accurate image of a customer or lead. In situations like employee turnovers, the existing contact list becomes outdated.

Targeting specific customers becomes quite difficult if your database lacks important information in the first place.

Step-By-Step Guide To Setting up a B2B Database

If you are new to creating a B2B database, don’t worry. We have got you covered. Here is how to create a B2B database in 4 steps:

Step 1 - Determining Customer Base

Determining the ideal customer is a crucial first step to create a B2B contact list. This can be done by analyzing the customer, analyzing the behavioral patterns of the customer, and identifying distinct features of the target group.

Besides, a new prospect list sharing the same traits as the existing customer leads is more likely to generate more customers. To get new clientele, research and analysis on potential audiences can help a lot.

Step 2 - Getting an effective lead source

Building your own lead list or buying one - both can be viable options. You just have to pick the one that’ll suit your needs.

To build your own lead list, you can rely upon your marketing database or CRM. However, before buying a lead list, evaluate and analyze the efficacy of the list. More on this in later sections.

Step 3 - Segmenting Your Prospects

Segmenting your prospect list will allow you to target your ideal segments effectively. Identifying the potentially profitable group of prospects will also allow you to gain more prospects who are similar to the target group.

Segmenting them will help you make more targeted experiences, which are more effective in drawing attention to your product or service, thus leading to more conversion rates.

Step 4 - Organizing Data of Leads

Spreadsheets are a blessing when it comes to compiling large sets of data. Your spreadsheet template should contain information such as title, name, contact number, email address, location, lead source, and remarks.

Compiling the data in an organized way will be helpful to deal with a huge pile of lead lists. You can also import large spreadsheets into CRMs to make the process seamless.

B2B Data Management Best Practices

A detailed, updated database is undoubtedly what makes B2B marketing more efficient. It allows B2B marketers to concentrate on what they do best - crafting marketing strategies, establishing strong relationships, and driving sales.

To ensure the efficacy of your B2B database, you should keep a few things in mind.

Build a Standard

Every person in your marketing team should know what type of data is used in building a B2B database. As you might have realized already, names and email addresses will not be of much help.

A database should possess information like the information about buyer persona, relevant contact info, and active email IDs of your clientele. A quality standard for databases will help you to make the most of your marketing efforts.

Set up a Monitoring Process

The B2B database requires to be updated periodically. Without maintaining the data each month, the contact list’s effectiveness will fade away due to data decay. This makes it more important for your marketing team to build their own way to update and monitor the clientele information.

Disconnected phone numbers, inactive email addresses are some of the factors that contribute negatively to data health.

Grow your Contact List

Growing a data list does not only mean having new prospects; it also means updating the existing data of your data list when a major change takes place.

For example, in times of employee turnovers or when a decision-maker of a respective company leaves, you need to update your database accordingly to include the new potential leads.

Tips to Create A B2B Email List That Converts

For B2B businesses, email marketing is one of the most cost-effective tools. However, growing a B2B marketing list is not a cakewalk at all.

Here are some tips to take note of to create an effective B2B email list.

How to streamline your marketing efforts with a B2B Database

Provide Quality Customer Experience

Nowadays, the expectations of B2B clientele have reached a new peak. Receiving emails containing offers that are not relevant to their industry or interests might be quite annoying to them. This makes personalization an absolute must.

Use the data on your B2B database to tailor your marketing communications to individual customers. You can create your personalization strategy beforehand to make sure you are collecting the data required to achieve that goal.

Focus on Content

While reaching new customers as well as the existing ones, it is necessary that your content speaks for you. Most buyers nowadays focus on what value the service will add in the long run.

Strong and informative content is a must if you want to grab the attention of your existing and potential client.

Remember to Follow Up

A personal relationship with clientele always proves to be beneficial. The digital landscape has allowed us to reach a large number of people in a short time. But nothing emulates the impact of building personal relationships with customers.

While meeting and calling might not always be possible, a simple personalized text can add a lot of value to your marketing efforts.

Buying Data from 3rd Party Providers

As we mentioned previously, you can consider buying a data list from 3rd party providers instead of creating your own B2B database list.

However, not all the 3rd party providers are reliable in terms of buying a B2B database. Some of these providers provide data that only includes contact information along with detailed information about the decision-makers only. These types of data are known as “Scrubbed Data.”

Other services rely upon information gathered from their social media accounts. This can result in inaccurate and conflicting information or, worse, worthless leads.

Instead of buying data from dodgy providers, you can reach out to vendors who aim to provide you a standard and upgraded database.

Here are some of the things you should consider before buying data from 3rd party providers.

Research about the Vendor:

Doing your research is important when you are aiming to buy a database from a data supplier. You can search for positive mentions and reviews. Make sure you’ve considered the balance between price and offered services before you pick a vendor, don’t just go for the cheapest one.

Making a Conversation:

Before buying a list, ask the provider some questions, like the time of building the list, the last time of updating, included information, and more.

While checking the included information, make sure the completion percentage of each field is maximum, i.e., buyer persona, demographic information should have accurate information instead of white space.

This should be done to ensure that you are not buying random email addresses and contact numbers. The answer to these questions will let you judge if this is the right provider for you.

Extra Features:

A quality database will include more than just information. Unique features such as live updating of data and geo-targeting are always a bonus.

Last but not least, focus on quality more than quantity. A list containing 100 contacts with accurate and detailed information is always better than a list containing 1000 contact lists with numerous missing fields.

Frequently Asked Questions

What are the Laws and Regulations regarding B2B Database?

Depending on your location, buying and using a B2B database might require you to maintain some regulations. European Union’s General Data Protection Regulation or GDPR, is one of the most important regulations when it comes to B2B Data protection. The GDPR bears ties with Privacy and Electronic Communications (2003) and Data Protection Act (1998), safeguarding the personal information of individual users.

What is data decay?

Data decay occurs when you experience a gradual loss of data within your database. Data decay is often a continuous process and can be challenging to identify.

For example, when a contact switches their email address or contact number, there is a 50/50 probability of keeping the old ones or getting rid of them. This is why spotting outdated information and updating them is essential. Without their updated information, you’ll be wasting your resources on inactive leads.

How can automate building B2B contact lists?

If you want to automate the B2B list building process, OneMoreLead is the solution you’re looking for. You can simply set your parameters and let OneMoreLead build the list for you.

OneMoreLead boasts a database with over 40+ Million verified B2B prospects to search from and allows you to easily find the perfect prospect for your product or service.

So what are you waiting for? Sign up today and start building B2B lists that convert!