10+ Ways to Improve B2B Sales Prospecting: Tested & Proven

B2B Sales Prospecting requires dedication and consistency regardless of how the sales department is set up internally. Whether your sales team is responsible for the entire pipeline or the sales development team is assigned to fill the sales teams, there are some tested and proven ways to improve sales prospecting.

man on telephone in front of a screen reading sales
Image from Freepik by rawpixel.com

Typically, a sales process consists of 5-7 steps, and prospecting is the first among them. Yet, this step is left out due to mediocre research and average concentration.

In this article, we will guide you through 10+ ways to improve B2B sales prospecting along with shading light on some basic relevant questions.

Table of Contents

TL;DR

What Is B2B Sales Prospecting?

A prospect is someone who has been identified as a possible customer based on a company's criteria. A prospect does not have to express an interest in purchasing from a company; they only need to meet certain criteria.

So, what is the definition of sales prospecting?

Sales prospecting is a set of activities aimed at generating new business prospects by discovering and cultivating potential clients. Sales teams oversee the entire process. B2B sales prospecting is the process of discovering potential clients and convert them into customers.

There are many stages of closing a deal like qualifying the leads, initiating discussions, and nurturing connections to move prospects through the sales pipeline. Prospecting opens the gate for all other stages and keeps potential customers ready to push through the sales pipeline.

Is Sales prospecting the same as lead generation?

A top-of-the-funnel contact (individual or business) who has shown potential interest in your company's product or service is referred to as a sales lead.

Although the two terms, Sales Prospecting and Lead generation, are often used interchangeably, they are not the same.

To claim that leads and prospects are interchangeable is like stating that a delicious cheeseburger and a vegetarian burger are the same.

Yes, they're both "burgers" made to satisfy your hunger.

When you take a bite, though, you'll notice the difference. A vegetarian burger is tasty, but nothing beats a juicy cheeseburger.

A similar idea may be used for leads and prospects.

Prospects and leads are both parts of the sales process and have expressed various levels of interest in a product or service. While a lead shows interest by providing information in exchange for gated content, a prospect has to meet a set of predetermined criteria.

Lead generation is typically a marketing function. It's the initial stage in the sales process, as well as a long-term plan for growing your sales funnel.

Importance Of B2B Sales Prospecting

B2B prospecting is crucial to any company's growth. Your sales operations are the heart of your company, and B2B sales prospecting ensures the good health of your company. Here’s why you should be prioritizing B2B sales prospecting.

Fills the Funnel Consistently

B2B prospecting offers high-quality leads to fill your sales funnel. Prospective customers are constantly looking for services and products, which means you'll be able to locate them without even trying!

More Effective Outreach

For optimum efficacy, B2B prospecting ensures that your communications are delivered at the correct time, to the right prospects, and through the proper channel.

Quicker Qualification

B2B prospecting allows you to quickly weed out leads who aren't interested in your products or services.

Shortens the Sales Cycle

Effective B2B prospecting shortens the sales cycle, making it more productive. It also leads to a higher number of closed deals.

Higher Lead Quality

B2B prospecting is a method of bringing high-quality leads to sales. Your conversion rate will improve as a result of this.

How To Improve B2B Sales Prospecting

Prospecting is an important aspect of a salesperson's job. According to HubSpot's 2021 Sales Enablement Report, sales prospecting is the most challenging part of the sales process for 40% of salespeople. To help you out, we have highlighted some effective strategies.

1. Generate Ideal Customer Profile

How does your dream customer look like? If you do not know who you want to attract, you are going nowhere.

When salesmen are unable to clinch a deal, they frequently contact the wrong person. To avoid this, every B2B sales process should start with thorough research on the possible pool of prospects.

You also need to define criteria for ICP and buyer personas, such as their job title, industry, company revenue, business goals, key difficulties, hobbies, and so on.

The firmographic data of the targets, such as their company size, employee count, or yearly turnover should also be included in a B2B customer profile.

2. Use Account-Based Marketing to your advantage

Account-based marketing is a targeted strategy to B2B marketing in which marketing and sales teams collaborate to identify and convert best-fit accounts into customers.

Marketers are always battling for the attention of potential clients in this age of information abundance. As a result, businesses that wish to maximize their return on investment (ROI) should concentrate on high-value accounts, taking into account penetration, marketing penetration, and branding into account.

In an ITSMA survey, 87 percent of B2B marketers said their ABM activities outperformed their other marketing investments in terms of ROI.

Account-based marketing works in the same way that sales do, putting marketing and sales teams on the same page in terms of accounts and how to target, bring them to the table, and close the transaction.

The inefficiencies of producing leads that aren't in the proper accounts or don't satisfy your ICP cause a lot of frustration among sales and marketing teams. Studies show that ABM reduces sales time spent on unproductive prospecting by 50 percent.

3. Leverage Social Selling on multiple channels

Now let's move on to the most recent prospecting craze: social selling. Is it just a whim or something you should start doing right away? According to Forbes, 78% of Salespeople using Social Media outsell their peers.

What if, out of 100 prospects, 30% would only respond to an email, 30% would respond to a phone call, 30% would respond on LinkedIn, 5% would only respond on another social media platform, and 5% would never respond?

What would you do if you want as many responses as possible? That's right, give them all a shot!

For B2B, LinkedIn is the hotbed of prospects as it is the most widely used social networking platform for professionals. If you use LinkedIn Sales Navigator and Social Selling Index together, you can unlock all sorts of insights about your prospecting performance and potential improvements.

4. Develop a strong email marketing strategy

Email marketing creates $44 for every $1 invested, a 4400 % return on investment, making it one of the most effective ways to contact prospects. Emails are an excellent method to keep existing clients informed about new products and improvements in your company (increasing customer retention).

They also encourage new prospects to purchase what you are offering them. When utilizing this channel, make sure your email does not end up in the spam folder, as this has a negative impact on B2B sales conversions.

To improve your sales prospecting through email research about the prospects’ business and roles. Find a reason to connect, that is a problem your prospect is facing, and how you can solve it. This will help you to personalize a pitch that resonates with your prospects.

5. Be the Maestro of cold calling

Despite the common assumption that cold calling is dead, it is still one of the most effective ways to convert leads when done correctly. In fact, 57% of B2B C-level and VP-level customers prefer to be engaged via this channel.

So, what makes cold calling so effective?

The major reason is that people are social beings, and cold calling is the sole route that allows the salesman and the prospect to have a personalized real-time human connection. Your B2B sales will skyrocket if you understand how to engage your prospects in a discussion during a cold call.

The best way is to provide value and ask for nothing in return. Instead of scheduling a follow-up meeting, you might offer to do an audit on their social media presence and get back to them within a week with your findings.

6. Draw a balance between quantity and quality

Always seek high-quality leads who are likely to buy your product, but keep in mind that the quantity of fresh leads is also crucial. Don't spend too much time on any one prospect in the early phases of your pipeline because you can warm them up later in your follow-up cycles.

You can use automation tools to accelerate the prospecting process. But sometimes these tools involve risks of ruining your inside sales effort. While technologies like auto email sender and pre-recorded voicemails might help you achieve a greater quantity, they can also overlook the importance of personalization in sales.

We advise using tools like OutReachBin that can offer greater personalization in your outreach rather than relying just on automation to draw a balance.

7. Ask questions to prequalify the leads

In a typical B2B company, 50% of the potential clients that meet your ICP may still be a poor fit for whatever you offer. This implies there's a good possibility you'll contact the wrong individual.

Prequalify every lead after the initial contact by asking a few easy questions to reduce the number of unqualified leads moving further down the sales pipeline:

what buyers want to talk in sales call chart
Source: HubSpot

You can ask more questions following the NOTE method, introduced by Sean Burke, the former CEO of KiteDesk before you get started:

8. Demonstrate your business using video

There are a variety of reasons why videos have become so important in the B2B sales process: they are interesting and amusing, offer a high return on investment, clients prefer viewing videos to reading about products, and they enhance the probability of closing a sale by 1.8 times.

This does not imply that you must create a YouTube channel or a TikTok account right now.

Consider sending personalized videos to your prospects' emails, or include some short video material in your blog. If you're ready to share some of your business knowledge with people, you might even want to launch a webinar course.

9. Ask for referrals

People influence people. Nothing influences people more than a recommendation from a trusted friend.

“A trusted referral is the holy grail of advertising” – Mark Zuckerberg.

Referral marketing helps you to expand your reach by taking the help of your clients as brand ambassadors.

While some places and situations are just off-limits to traditional advertising, your customer's ability to tell a friend or coworker about a wonderful product or company has practically no bounds. Customer recommendations will also enable you to grow your client base because many people have a diverse network of contacts.

By using B2B referral marketing, 87% of sales marketing efforts are successful, whereas just 42% of sales marketing efforts are successful without it.

10. Don't forget to follow up

If you get a positive response to your pitch on your first try, you're either incredibly lucky – or very skilled at your profession. However, in the vast majority of situations, you will receive no answer at all. This should never be a reason to abandon your outreach efforts.

Follow up with an email, contact them again, and make sure you are completely prepared for your next talk when they are ready to make their next move for excellent B2B sales prospecting.

Develop a follow-up plan that works best for your company, and utilize follow-up templates to make your approach more consistent and to provide better results.

follow-up email template
Template from Dhruv Patel at SalesHandy

11. Invest in the right automation tools

Sales representatives have a difficult and time-consuming job. Worse still, not all clients who express an interest in purchasing will do so, either because they are not fully prepared and are waiting for the right moment, or because they are seeking cheaper alternatives.

You'd be always on the lookout for a way that would save you all that time and effort. This is where sales prospecting software with sales automation comes in handy. In certain ways, it improves the effectiveness and impact of the sales cycle.

For example, OneMoreLead allows you to add criteria that your target prospects must meet at data entry points, and it will provide a list of those prospects together with all of their verified information.

Final Word

Certainly, B2B sales prospecting is difficult but with definite strategies and tools, you can make it easier for the team. OneMoreLead is the right option for you if you're searching for a single place for your sales teams to prospect, develop lists, and qualify leads.

OneMoreLead offers access to a database of over 40 million verified B2B prospects, allowing you to quickly discover the ideal customer for your product or service.

What are you waiting for? Sign up on OneMoreLead today!

20 Ways To Generate More B2B Sales Leads

Image from Unsplash by Austin Distel

One of the most frustrating experiences for B2B marketers is putting a lot of effort and money into sales lead generation strategies and seeing no results at the end of the day.

If you are facing similar issues, don’t worry, you are not alone.

The majority of B2B companies are looking to expand, but find it difficult to generate a steady flow of qualified B2B sales leads. Studies show that 68% of the B2B companies face difficulties to generate sales leads. 42.1 percent of B2B marketers say that finding the right strategy, tactic, or offer to get leads' attention is the biggest challenge.

Hope you haven’t stopped reading by now. Don’t let these miserable stats discourage you from trying harder. To help you in your lead generation efforts, we’ve compiled a list of 20 brilliant ways to generate more B2B sales leads efficiently.

What Are B2B Sales Leads?

Business-to-business (B2B) lead generation refers to identifying and attracting potential customers for your product or service. A B2B lead is a company or individual you hope to convert into a paying customer for your products or services.

In the world of B2B sales and marketing, it is essential to have an effective lead generation program.

Why Is B2B Lead Generation Important?

It is important to remember that a good lead generation process does more than just acquire leads, it also accounts for customer loyalty and retention.

A strong B2B lead generation strategy can help you:

  1. Reach your ideal customers through qualified leads.
  2. Easily refocus or scale up customer acquisition programs.
  3. Create better quality content.
  4. Increase your conversion rates.
  5. Establish strong relationships with your existing and potential customers.
  6. Boost the Return On Investment (ROI) of your marketing efforts.

20 Ways To Generate More B2B Sales

Here are 20 B2B lead generation strategies and tools that will help you attract more traffic, clients, and customers.

#1: Engage with your website's visitors through ‘live chat’

Most of the visitors to your website are not ready to buy yet. So engage them, collect their information, and begin nurturing them. You can use live chat software to prompt website visitors to contact you regarding your products or services.

Live chat can dramatically increase your website's conversion rate as users can send you a message in real-time in the chatbox.

Being flexible and making yourself available to people searching for information and looking for your offerings can help you with the lead generation process, ultimately resulting in more revenue.

Having a website live chat means your visitors can ask any question and find the answer instantly, which can speed up the decision-making process.

#2: Send cold emails

E-mail continues to be an effective tool for generating and boosting sales leads in B2B sales generation. One of the great things about emails is that they can be used to engage cold leads.

There are over hundreds of email addresses in your database for you to contact. To convert these leads into qualified B2B sales leads, you must reach out to them.

Here are a few tips to take note of:

The combination of direct mail and personalization will help you stand out from competitors and close more deals.

#3: Increase Customer Referrals

A referral from a happy, loyal customer is most likely to improve sales. Set up a referral form and ask your existing customers to refer potential customers to you.

Nurture your current customers carefully and give them proper attention from the start of your business relationship. This will help you to build trust, and they will eventually be pleased to refer your services to their friends and partners.

Establish a network of referrals in-person and online. As you build a network with people in your field, consider offering them referral bonuses for each new client they refer to you.

#4: Develop effective landing pages

Your website should include high-converting landing pages for you to generate B2B sales leads. When a user clicks on a keyword search or Google advertisement, it should lead to a unique landing page that has a specific solution that the visitor is looking for.

To make your landing pages effective, you can do the following:

  1. Use powerful headlines and subheadings.
  2. Convey what your offer/product does and how it addresses a problem.
  3. Including a data collection form and a strong Call To Action (CTA).

#5: Host webinars

Attending and hosting events can become costly at times. Hosting your webinar or virtual event can generate a lot of sales leads without being risky. Besides reaching more prospects, hosting webinars can also provide you with a digital asset that drives referral traffic to your website for years after the event is over.

#6: Use Marketing automation

Using marketing automation tools can save you a lot of time, money, and effort. Marketing automation can streamline posting, commenting, emailing, and scheduling calls, so that you don't have to spend countless hours on these tasks.

Almost everything in your business process can be automated, from email marketing to social media posts.

It results in lead generation and follow-up that are automatic and cost-effective.

#7: Have meaningful conversations

The effectiveness of blog posts, tweets, emails, and newsletters cannot compare to the effectiveness of phone calls, video calls, and face-to-face meetings.

You can ask a potential buyer for a phone call if they ask about a feature you listed on your website, listing, or in an email. Show them how this feature can benefit their company.

As the buyer is comparing what you have to offer to what your competitor offers, this is the perfect opportunity to showcase what makes your product stand out.

#8: Enhance your SEO efforts

Content and SEO are two aspects of a marketing strategy. The purpose of SEO is to optimize a website to attract search engine traffic via organic search.

Improve your website's content, structure, speed, and backlink profile by investing in SEO. Using an agency can help you generate backlinks, improve your technical SEO, and determine the keywords you should target on your website.

#9: Develop relationships with B2B micro-influencers

For the B2B industry, reaching out to a micro-influencer and offering them a blog post or co-hosting a webinar can be very effective. They tend to have a very engaged and loyal audience, so you can expect to expand your reach and generate new leads who are eager to use your products.

#10: Answer Questions Thoughtfully

You can turn your buyers into B2B sales leads by answering their questions on forums. One of the best ways to get leads in 2021 is through Quora as your potential customers are already using it to ask questions you can give solutions to.

In order to effectively use Quora to generate leads, you should thoroughly answer relevant questions your leads need answers to and provide a link back to your website. Make sure to mention your product or service and showcase your expertise.

#11: Add Signatures to your emails

Surprisingly, a lot of marketers e completely overlook this crucial element of an email, which turns out to be an excellent lead generation technique.

Add signature to your emails and make it more impressive by including social media icons, a CTA for your demo, or any current promotion you wish to push. You may also consider adding a picture, as it eases your typical buyer's mind to be able to associate a face with the communication.

#12: Get the most out of LinkedIn prospecting

LinkedIn is the most popular professional network, so if you want to get full value from this network for professionals, start taking advantage of its advanced targeting options.

By using Lead Gen Forms and Sales Navigator, you can filter prospects based on a variety of parameters and target them with relevant ads and pre-filled forms. these two features will enhance your efforts and generate lots of brand new leads for you.

#13: Get Customer Reviews

Customers expect to see how others experience your product when doing business online. In this context, you should ask your customers to leave a review after they've completed the purchase. If you want to get even more results, ask your customers to provide video testimonials.

#14: Send out Newsletters and Blogs regularly

The content of blogs and newsletters should be rich and engaging for readers. Create educational and informative blog posts and articles to generate B2B sales. With a great blog, you can generate sales leads and links to your website. You can also maintain contact with existing customers by creating a newsletter.

#15: Engage visitors with Remarketing

Campaigns for remarketing can serve as great tools for targeting people who have already visited your website. The goal is to remind them about your brand and convert them into leads by displaying advertisements to them.

Visitors to your site will leave without converting for a variety of reasons. Display advertisements are a great way to retarget them so they return to the website and increase your conversions.

#16: Increase your social media visibility

Social media platforms have more than a billion active users every day. This creates a great opportunity for B2B marketers to generate quality sales leads by creating accounts on social media platforms their target audience is already using.

They can share articles, blogs, videos, images, and infographics and run social media contests or competitions to engage their followers.

#17: Optimize your website performance and add a pricing form to your website

Lead generation success significantly depends on the effectiveness of your website. Your organic traffic won't be converted to leads if your website takes a long time to load. You should make your site easy to navigate so that visitors don't get lost or confused while trying to find information.

Make sure that the website loads quickly, is responsive to mobile devices, and is easy to navigate.

To generate more B2B sales leads, you should also consider adding a pricing form to your website. By adding a pricing section, you won't have to worry about someone clicking away from your website because you didn't mention your pricing.

#18: Keep an eye on your competition

According to research, B2B companies that strive to provide a better customer experience than their competitors are more likely to grow fast and be profitable.

You can identify unsatisfied customers of competitors if you monitor their social media sites with an eagle eye. Offer your product or service as a free trial if you notice a customer criticizing a brand of your niche.

#19: Get in front of the camera

Your marketing process must include videos if you wish to increase B2B sales leads. YouTube can be a good place to talk about your product's unique value proposition.

Videos get more views, engagements, and shares than other content formats. Hence make video blogs and link them back to your article. A YouTube link sends a really strong SEO signal to the search engines.

#20: Leverage a platform that can help you gain more sales prospects

Prospecting can help you identify customers who fit perfectly with your business. This involves finding leads who need your product or service to solve their challenges and pain points.

One of the best tools for generating leads is OneMoreLead, which provides verified leads in its database. You can simply set your parameters and let OneMoreLead build the lead list for you.

No matter your industry, you'll find the right match for your product or service from an extensive database of more than 40 million verified B2B prospects.

Final Word

The sales lead generation process for your B2B business shouldn't be complicated. With OneMoreLead, you can make prospecting a simple and straightforward process, which can help you cut down your sales prospecting time.

Combining the tips above with OneMoreLead will put you right on the path to success.

So what are you waiting for? Sign up today and start generating leads that convert and drive revenue!

B2B Lead Generation: The Ultimate Guide

Lead generation has to be one of the most challenging tasks for B2B marketers. With the increased number of tools available to make B2B lead generation easier, marketers are looking for new approaches to cope up with the changing business landscape.

The new challenges demand effective strategic planning and execution, along with in-depth analysis and implementing the right tools. Moreover, building a trustworthy relationship with every client and prospect is also vital. These are the pillars that help a company hit its revenue goal every month or quarter.

In this article, we’ll guide you through the process of lead generation and help you craft a lead generation strategy that helps you grow your business in the long term.

Understanding B2B Lead Generation

Lead is a potential customer who seems interested in your provided service, and converting this potential client to an actual one is the process of lead generation.

Therefore, the first task for marketers is to identify the potential customer group.

Finding the target audience and converting their interest to willingness is the key to a successful marketing strategy. Even if you are unable to convert them to your service now, it is vital to collect the relevant information of your potential clients.

Usually, every B2B company has different criteria for generating leads. This depends on the type of product or service your company is offering. Businesses often take an omnichannel approach that covers both online and offline marketing channels.

While paid advertisements are quite effective, organic channels such as email marketing, content marketing, social media marketing, event marketing can be equally efficient. Moreover, a well-developed and organized website can help you to generate interest in people towards your business.

Why B2B Lead Generation Is An Absolute Necessity

B2B lead generation is the key to growing your business. Because the leads are your target audience who are genuinely interested in your product or service. Spending time behind creating content that will attract the attention of your target audience will also help you boost brand awareness.

Without a solid lead generation strategy, it is nearly impossible for any B2B company to grow and expand.

The Internet has made things more accessible than before in every aspect of our lives. Even in the business world, it has a massive impact. B2B lead generation is wholly focused on the Internet, and so is the process of converting them into clientele.

Engaging with people is now easier than ever because of the plethora of options of communication. A nicely designed website also contributes a lot in this aspect. A well-built website not only makes a positive impact on people’s minds, but it also makes your service easily accessible to the customers.

B2B Lead Generation: The Type of Leads

While every lead is a potential client, there are different criteria for leads as well. These can be categorized into hot, warm, and cold leads.

Hot Leads

These types of leads are the strongest leads of any company. They show strong interest in your provided service and are ready to invest in your products. They find their way to you from your created content because they actually require the service you are providing.

Content is the bait that hot leads are attracted to. Therefore, it is essential to spend a significant amount of time and money on content creation. Sometimes, hot leads find out about your service through warm leads as well.

Warm Leads

The leads that have interacted with your brand before are considered warm leads. The interaction might happen through visiting your website, signing up for email, or watching and downloading the content you provide online.

These types of activities portray that the lead has a genuine interest in your service, and hence there is a high chance that they would like to make a purchase from your business.

Cold Leads

Cold leads are the type of leads that usually have a lower conversion rate than the other two types described here. These types of leads do not find out about your service. Instead, the service providers connect with them. These leads are usually generated by some third-party lead generator.

A cold lead of a company does not tend to have any knowledge about that particular company. Therefore, they are the hardest to convert into clients.

Getting Started with B2B Lead Generation

Set Up a Website

First things first, set up your website. Then, focus on the website’s design and optimization. Hire a good designer.

Websites are like online stores. Offline stores are closed after a certain period and accessible to only a group of people.

In contrast, online stores do not have restrictions as such. Therefore, to drive sales and lead generation, make sure you have an excellent website that runs on every platform.

Identify your Customer Base

Before starting any marketing activity, identifying the ideal customer base is essential. Do some research online on who your potential customer base is. Identify their traits, analyze how you should approach them, create a database containing information of these prospects upon your research.

Create an automated email list

The B2B marketing world still strongly requires email marketing. Setting up an automated email list with an efficient email marketing tool can make you stand out. Automated email lists help to gain a good relationship with existing clientele and create a positive impact on prospective leads.

Create Engaging Content

Content creation is a way to showcase your knowledge to your clientele and gain the attention of prospective leads. In-depth content focusing on your field will help you achieve the trust of prospective leads that will convert them into your customer.

Additionally, search engine optimized content will allow your website to rank higher in search engine results that will help your business to gain recognition. This type of marketing will make the leads opt for you over your customers.

Establish A Social Media Presence

Social media is the perfect place to start branding and promoting your services. Marketing on social media is free of cost, and it’s still one of the most efficient marketing channels you’ll find.

People generally spend most of their time using FaceBook, Instagram, Twitter. Therefore, making an effort to establish your social media presence will help you increase your audience organically, and make it easier to boost engagement with prospective leads.

B2B Lead Generation Strategies To Consider

Picking the right approach to generating B2B leads depends on a few factors, such as company size, product or service type, industry, and more. While Inbound and outbound marketing is two of the most talked-about concepts in B2B lead generation, you might want to consider other strategies like paid lists, PR campaigns, and more.

Inbound Marketing

Inbound marketing largely depends on the type of content you are providing. Your content needs to speak for your brand. Web design, webinars, social media marketing, email marketing are the baits to capture warm and hot leads.

Outbound Marketing

Outbound marketing helps you convert cold leads into warm or hot leads. This is also known as "interruption marketing" as it pushes your brand's message to people who were not searching for it.

Activities involved in this type of marketing include email marketing, telemarketing, prospecting, appointment, call guide, etc. These efforts will nurture leads that might turn into your clients.

Paid Lead Lists

You can also hire a third-party lead generation company to provide you a lead list. However, while going for this approach, make sure the agency you are hiring is trustworthy because inaccurate and insufficient information can have a massive impact on your B2B lead generation efforts.

Events

Attending shows, doing webinars, and campaigns can help you generate leads for your B2B company. Organizing events promotes your service and creates hype about your products. Moreover, it helps you to get attendees information that you can add to your lead list.

Reviews

A company's greatest achievement is when the customer speaks for their service. It grasps attention and creates trust among potential customers.

When potential customers visit your social media page or website, they are highly likely to look for reviews from previous buyers.

Gathering reviews will help you spread word-of-mouth and boost your credibility. To maximize your chances to attract positive word of mouth, you have to ensure that your customers have an amazing experience with you that is worth referring to others.

PR Campaigns

PR is usually done to attract media attention. Charity events, press releases are the best to gain the limelight. Sponsoring events can also help to create brand awareness.

Although direct emails are a bit old-fashioned, they can also be quite effective in generating B2B leads.

B2B Lead Generation Tips To Get Quality Leads

B2B Lead Generation Tip #1 - Create High-Quality Visual Content

Visual content on your websites or platforms like YouTube works like a charm when it comes to lead generation.

Why? Well, think of it - most of the time, when you are unaware of something, what do you do? Google it, right?

Keyword optimized, in-depth written and visual content will help you create a positive impact on your customers’ minds. Besides, it will also help you rank your website higher on the search result.

B2B Lead Generation Tip #2 - Host Giveaways

Free giveaways are a brilliant way to create brand awareness, along with gathering information about your prospects.

Giveaways not only help you create a massive list of leads but also helps you to understand who your target audience is. Giveaways are easy to run on multiple platforms simultaneously, creating massive brand awareness and driving lead generation.

B2B Lead Generation Tip #3 - Add a relevant Call to Action

Call to Action is more important for B2B lead generation than you realize. Phrases like ‘Visit us today’, 'Click here to know more’, creates an urgency among potential customers, which triggers a response from them.

Call to Action not only effectively generates leads, but also boosts your chances to convert these leads into customers. Make sure you’re making the right placement of CTAs in your emails, websites, and social media posts.

Social media platforms like Facebook and Instagram allow you to add CTAs using a widget or button in “Stories” that redirect the leads to your landing pages.

B2B Lead Generation Tip #4 - Conduct Review Campaigns

Review campaigns such as "15% discount on next purchase upon providing review" will work as an incentive for customers to provide feedback on your service. Furthermore, offering discounts using Promo Code or Referral Codes can also boost your chances to get more leads.

B2B Lead Generation Tip #5 - Use the right Lead Generation Tool

Using the right tools for your lead generation efforts not only saves your time but also makes B2B marketing easier for you. You can find a lot of marketing tools that offer a range of features, and come with multiple pricing tiers.

We recommend our powerful lead generation platform OneMoreLead. With OneMoreLead, you can get access to a database of more than 40 Million verified B2B prospects. It provides data with key metrics that help your sales teams create more detailed and qualified lists.

Final Words:

While B2B lead generation is easier than ever, it has also become more competitive than ever. This makes having a robust lead generation strategy for your B2B company more important than ever.

Get your B2B lead generation efforts up and running with OneMoreLead. You can set your parameters and OneMoreLead will build the list for you, saving you time, effort, and resources. Sign up today and start building lists that convert!