7 Ways To Grow Your Email Database In 2021

The key to successful email marketing is having a responsive and engaged email database. It is also one of the most difficult challenges for many businesses. So how do grow your email database consistently?

Image from Freepik by @jannoon028

While you definitely have something exciting to offer customers, how do you tempt them to enter their email addresses and sign up? Spend a little time growing your email database correctly, rather than renting, buying, or sharing lists, and you will reap long-term rewards.

In this article, we will discuss several strategies that will help you build and grow an engaged email database.

Table of Contents

What Is An Email Database?

An email database is a list of names and email addresses of people who granted permission for you to contact them with updates and promotions about your company. Simply put, they are the list of people who wish to hear from you.

As the marketing quote goes, “The money is in the list”. Thus, the size and quality of your email list will determine your revenue. You can earn big bucks by having an active and engaged email database.

Why Is Growing Your Email Database Important?

Your main goal when building an email database is to increase the number of potential leads on your website. By doing so, you can convert them into loyal customers down the road.

Keeping an email database allows you to stay in contact with customers and prospects directly. All in All, growing your email database could lead to higher revenue.

Growing your email database can result in,

A strong email database can give your business a competitive edge and generate profits for your company. You can deliver significant ROI with an email list regardless of whether you are a B2C or B2B company.

What Do You Need To Know Before Growing an Email Database?

To build a strong email list, a few main things are required:

Generating Traffic to Build An Email Database

We will start with the basics. It is crucial to know who your intended audience is before you plan any way of getting them to your site.

Make sure your content fits the customer journey and the buyers' decision points.

Can an infographic help them understand the solution you have to offer? Would a video showcasing customer testimonials be helpful? Is a how-to guide needed to ensure that they understand how to use your product? A wide variety of options are available.

Social media is one of the most popular methods for brands to highlight their products and values. It can also be a powerful tool to draw attention to other aspects of your marketing plan, such as the email database.

There are many ways to get in touch with your brand supporters via social media, making it a valuable place to let them know about how they can stay connected.

Identifying The Best Conversion Tactics

You can convince a consumer to provide you with their email address in several ways. The popups, however, provide your visitors with an easy way to sign up to your mailing list.

Studies showed that the highest-performing pop-ups had an average conversion rate of 9.28%. As for conversion rate, that is the number of people who saw a pop-up and took action.

You should clearly articulate what you want from your visitors and what they will receive in return. That's why popup campaigns, flyouts, and spin to win campaigns can be the best methods of converting visitors into subscribers.

Pro tip: When creating a popup, it is important to make it relevant and valuable for your potential customer, so as to increase engagement and enhance their experience on your site.

Segmenting Your Audience

A segmentation strategy is a process of dividing email lists based on preferences. Make it easier for visitors to opt into your email list by targeting them according to where they are coming from and what they are searching for.

Recent research shows that segmented emails are 18 times more effective at driving revenue than general emails.

Based on the information the users provided in their profiles, you can segment their emails. Below are some criteria for segmenting email lists:

Establishing Relationships With Customers

Can you still reach your audience if Instagram goes away tomorrow? We believe so. That is why it is crucial for you to grow your email database.

Whenever you start building your email list, keep in mind - it’s all about building relationships. People have a tendency to forget that email marketing is about people when they approach their email marketing.

You should make sure that people on your email list feel that they are the most valuable members of your business. Send a welcome email to your brand new subscribers as soon as they subscribe, telling them who you are, what your company is all about, and what they can expect.

Pro tip: Being in your customers' inbox is a great honour. Be careful not to abuse this, and refrain from spamming.

7 Ways To Grow Your Email Database Quickly

1. Add Pop-ups or Overlays

Pop-up forms can be effective. You can schedule them to appear at certain times or for specific events, and they are a very effective way to attract leads.

But you can't just randomly display a popup and hope it converts. What you offer and what you design is important.

Here are different types of pop-ups that you can use to build an effective email database:

Welcome pop-ups

Usually, visitors are greeted with a welcome pop-up within 15 seconds of landing on the site. An effective call-to-action is critical to ensuring a welcome pop-up doesn't get ignored as disruptive.

welcome popup

If you want to get the visitor's email address, something as simple as giving a discount, a sales notification, or informing them about your USPs is ideal as a value exchange.

Keep your pop-ups as simple as possible to reduce disruption. You can provide users with a single field for entering their email addresses. It is less likely for people to convert if you have complicated pop-up forms with multiple fields and weak copies

Exit-intent pop-ups

Exit-intent technology is used to serve these pop-ups. It looks at the mouse movements of visitors to a website and detects when they are about to leave without leaving any contact information or making a purchase.

Pop-up exit-intent messages aim to reduce bounce rates and exit rates by catching visitors' attention and giving them a reason to stay or submit their details.

exit intent popup
Source: Agile CRM

You can use different types of exit intent pop-ups based on the landing page and the message you use. Using this type of pop-up to build an email list is a great idea.

An exit intent pop up with a personalised discount in exchange for an email address may seem like a great deal to someone browsing a product page, or has a lot of items in their basket.

Promotional pop-ups

Offers exclusive discounts as promotional pop-ups throughout a customer's journey. A pop-up can appear when visitors arrive at your website.

promotional popup
Source: ecommerceuxdesign.com

A promotional pop-up is great for:

2. Host Giveaways and Email Sign-up Contests

Giveaways are effective tools for growing your email database. You can use it to extend your gratitude to your current subscribers for their loyalty. As a bonus, it is a great way to attract new subscribers.

Promote a free giveaway on social media in exchange for contact information. Invite contestants to sign up using their email addresses on your website.

To ensure you consistently receive new subscribers, you can even use this strategy once a month to keep your list looking fresh. Don't hesitate to give things away! The benefits will far outweigh the cost.

3. Use Marketing Campaigns to Offer Discounts

A quick discount or freebie in exchange for your users' email addresses is one of the easiest and most effective ways to grow your email database.

By offering users a free sample, you increase their chances of purchasing your product. It also allows you to target them again to reignite their interest.

For instance, you can set up a pop-up that offers visitors a small discount if they sign up for an account or enter their email address.

4. Send Personalized Emails

You will both gain the appreciation of loyal and potential customers alike if you send them personalized emails.

Your emailing list should be organized based on customer requirements and preferences. The recipients benefit from this since they get emails related to their needs and are not bombarded with "spammy" emails.

You want to use "Hey Steve" instead of saying "Hey guys" or "Hey there". Making them feel noticed, remembered, and special is easy when you give them their name. Therefore, when a member opts into your mailing list, you will need to acquire their first name.

5. Optimize and Utilize Your Landing Page

As important as it is to invest in a successful email marketing campaign, it is also important to ensure your business' landing page is optimized well.

A majority of businesses lose high-value customers due to poorly designed or optimized websites (high-value messaging, offers, loading time). A good business website must be optimized and designed properly to encourage more return visits (as well as referrals from customers).

Make sure that your website is straightforward and easy to navigate. It is more likely for visitors to visit a website that is easy to use, informative, and aesthetically pleasing than an inactive one.

6. Provide Opt-in Fields at Checkout

Online shoppers are accustomed to receiving personal information at checkout. As buyers, we feel more secure when we are informed of the status of our orders via web, text, or email. We also feel assured that the business will keep us updated on the order's status.

In addition to allowing shoppers to enter their details in a secure environment at checkout, offering an option to subscribe to an email list encourages mailing list updates without imposing extra steps on the shopper.

You can also include opt-in form fields on your landing pages to get users on your mailing list. By doing so, you give customers who already engage with your product visibility and value.

7. Make Sure You Have a Compelling Call-to-Action (CTA)

Your entire website should contain clear Call-to-action (CTAs) that concisely and easily explain where and how to take action.

The call-to-action should be eye-catching and should persuade the customer that she must take part in the offer. You can create a sense of urgency for your customers by using phrases like 'last chance to grab the offer' or 'only 24 hours left’.

The Bottom Line

Regardless of the kind of business you run, the kind of websites you have, or the industry you are in, your email database is a vital part of your business.

OneMoreLead can help you generate emails for your business with its database of over 40 Million verified B2B prospects. With OneMoreLead, you can find users and businesses according to their location and download only the emails that matter to you.

So what are you waiting for? Sign up today for free and find the perfect prospect for your business!

8 Best Email List Providers To Consider In 2021

Email marketing is nothing new and more or less every business’s marketing and sales strategy is based on it. Though the concept of email marketing has been existing for a long, the trends have evolved over the years.

Image from Pixabay

At present, the key indicator of success in marketing is having quality leads. And your quality leads are in your email list. So, ensuring a healthy, verified email list should be at the heart of your marketing strategy.

Often, marketers like to take things into their own hands such as designing emails and interpreting analytics. When one struggles to put things all together, email list providers lend a helping hand. With their contact database, they work as the liaison between your company and your quality leads.

Table Of Contents

TL; DR

What To Look For While Choosing An Email List Provider

Some email list providers are actually in business by scrapping the web and providing a list of random emails. These are bizarre, unreliable, and can ruin your sender's reputation beyond comprehension.

So, among so many such email list providers, how do you choose the reliable ones?

Before we name the best email list providers, let us guide you through some basic features you need to consider in an email list provider.

List segmentation

An email list provider should be able to give you a list of contacts of your targeted audience. They should be able to segment the list precisely based on factors such as demographics, interests, or previous purchase behavior. The more precisely segmented your email list is, the easier it is to assess the list’s worth.

Verified Email List

This goes without saying, that the email list should be accurate and easy to access. A good email list provider, hands over you the contact list free of clutter. You’ll have a list of genuine people’s emails increasing the rate of email open rate.

Around one-fourth of an email list is likely to become obsolete and risky within one year. So before your email list goes bad, you may need to clean the email list. Although this article focuses on email list providers, you can check out Verifybee to clean up your email list once you get it.

Integration with other tools

The best email list providers easily integrate with all other marketing tools you are using. A powerful email list provider builds data-driven quality email lists in coordination with all other software.

Price

A low-cost but limited features email list provider may not perform well, whereas a feature-rich email list provider at a comparatively more price can perform better. It all comes down to what you receive for your money. While comparing the prices, consider it from more dimensions instead of just the price tag.

Current market performance

Read reviews, check out the social proof and testimonials before choosing an email list provider. Look for a company that has a strong database and knows what works and what doesn’t.

Having said all this, finding out a good email list provider can be a baffling task. To make it easier for you, we have highlighted the best 8 email list providers below with their features, price, and current market performance.

8 Best Email List Providers To Get Quality Leads

1. OneMoreLead

First up is our one solution OneMoreLead. We may be biased, but for good reasons. Our database includes over 40+million 100% verified B2B prospects. With this powerful prospect database to search from, you can’t miss your targeted audience.

onemorelead homepage

We’ll help to find the right lead for you from our robust database, which makes it easy to search and filter contacts. Almost every email list provider claims to verify data in real-time. But we give you a Credit Back Guarantee on data verification.

OneMoreLead’s key features include:

Pricing:

OneMoreLead’s professional package starts from $49/month.

2. Visitor Queue

Visitor Queue acquires data from visitors who have already visited your website. It is a good choice if you want a top-of-the-line lead-generating email list. It collects data from warm leads and provides you a solid list of quality leads to make your email marketing game strong.

Visitor Queue is one of the highest-rated website visitor tracking software. So, if you are struggling to hit your business revenue goals, it will help you to feed your team hot leads. Just get into contact with them, close the deal and grow your business.

visitor queue homepage

Pricing:

3. Cognism

Cognism's B2B data pool is vast, with access to 400 million company profiles and 10 million companies. It features Sales Intelligence for complete, intelligent, actionable, compliant data to source more prospects, create high-performing campaigns, and close more deals.

Cognism allows you to create leads based on pre-defined criteria, ensuring that the email list you get is relevant to your complete value proposition. Your outbound platform uses this information resulting in a seamless B2B prospecting experience from start to finish.

Furthermore, significant care is taken to guarantee that the data provided is GDPR compliant, ensuring that Cognism is both safe and effective.

cognism homepage

Pricing:

Available upon request.

4. CloudLead

CloudLead uses machine data to improve the marketing and sales operations of B2B companies. One can use the tool to find new leads, as well as email addresses and other important contact information.

Leads are targeted, ensuring that they are relevant to your company. CloudLead is all about customizing your lead generation and outreach strategy to your specific needs. As all of the data is 100% authenticated human leads, you won't end up with any invalid email addresses or contact information.

Lead enrichment and lead cleansing are also available in CloudLead. This keeps your contact list precise and robust, which is important because they tend to stagnate with time.

cloudlead homepage

Pricing:

5. Lusha

Lusha is a B2B sales prospecting platform that gives companies access to a database of over 60 million email contacts. Accurate email lists can be created, resulting in the conversion of more prospects into leads and, eventually, customers.

With this tool, one can break down the data received into smaller parts, categorizing it to create an extremely segmented list. It features Bulk Enhance which allows to search and reveal up to 150 prospects. Store everything you search and all recent search history gets saved automatically.

Lusha also integrates with your customer relationship management (CRM) software without a hitch. Platforms such as HubSpot, ZOHO, Pipedrive, and Salesforce work seamlessly with Lusha.

lusha homepage

Pricing:

6. ZoomInfo

To accelerate your sales pipeline, ZoomInfo has a portfolio of solutions that combine B2B intelligence & company contact data. They have an enriched database on which renowned businesses rely to identify, connect, and close their next customer.

The contact and company search engine of ZoomInfo is quite distinctive and very unique. Along with up-to-date company contact data, you’ll have access to essential prospect details which will help to understand the buyer better.

zoominfo homepage

Pricing:

7. PureB2B

Pure B2B may be the solution for you if you're trying to increase sales and meet your ROI targets. They provide lead generation services for all stages of the sales process. To acquire the best results for your business, they target potential buyers at the right moment.

pureb2b homepage

Pricing:

Available upon request.

8. Lead411

Lead411 is a B2B sales platform that delivers accurate and detailed contact information. Its huge database allows you to build up customized contact lists for your business using filters. You can maintain track of contact data profiles with the help of sales intelligence data points.

lead411 homepage

Pricing:

Frequently Asked Questions

Is it legal to buy an email list?

No, it’s not illegal to buy an email list.

But due to the huge data abuse in recent years, consumers have grown aware of data privacy. And it is their right to have data protection as per regulations like GDPR. It’s however illegal for email list providers to collect email contacts without taking permission from customers. So, buying an email list from such parties is not only unlawful but also highly impractical.

Do Email lists generate leads?

Your email lists may include hidden gems. While every company wants to generate B2B leads from their existing email lists, not all endeavors are successful.

Final Word

We have covered the 8 best email list providers including OneMoreLead for you. We have also added the important features to consider in email list providers and frequently asked questions.

But picking the right email list provider can be tricky. We suggest you go with OneMoreLead for building an email list that converts.

Book a demo today and take the first step towards finding the perfect prospects for your business.