Finding Company Email Addresses: Here's How to Do it

Communication in B2B markets is now easier than ever, thanks to the internet. Collaboration and outreach among companies are a few clicks away. However, finding company email addresses is not a cakewalk.

email icon on a white background
Image from Pixabay by ivke32

Bots are constantly scrubbing email addresses to protect the users from spam. But, we are here to ease your hassle. A simple tool and a little creativity will get you rid of this headache.

By the end of the article, you will get an insight into the techniques of finding company email addresses.

Hence, without any more delay, let's begin.

Table of Contents:


Finding Company Email Addresses: Why Is It Necessary?

As a marketer, you know what it could cost you to mail someone without their consent.

However, sometimes, in the B2B market, you might need to directly contact your leads and prospects. Perhaps, you need the email address of a blog or website owner for link reclamation. Or maybe, you are in quest of an expert for consultancy.

Your ultimate aim is to boost sales by engaging with them. It could be for researching and connecting with your prospects. Or probably, you are searching for an opportunity to collaborate or get feedback.

While spammers can use emails for their vile purposes, there are legitimate reasons for using those in the B2B market.

Instead of waiting for the prospects to knock at your door, you present yourself to drive your sales.

Unfortunately, most marketers do not know the proper way of cold outreach. Consequently, an efficient strategy like this becomes controversial at times.

If you do not want to be among them, then keep reading.

Finding Company Email Addresses: How to do it?

1. Use A Professional Email Look-Up Tool

The fastest, convenient, and most efficient way of finding company email addresses is to take help from an email look-up tool. They have a compilation of massive databases, which they update regularly.

Your only work is to look for the data.

However, make sure that the look-up tool you are approaching is reliable. Further, it should provide accurate and valid information. Therefore, the best option to look out for is an authentic source.

OneMoreLead has more than 40 million verified B2B contacts in its database to search from, making it easier for you to generate converting B2B leads in no time.

onemorelead homepage

Email lists collected from data brokers have the chance of being static. But OneMoreLead does not provide static email lists. Instead, the database updates if a professional switches their job or company.

The benefit of using an email look-up tool is that the process does not require much time and effort. Moreover, it is the most efficient method to opt for conducting the bulk search to generate emails. You get contact information and get the necessary data you need to engage with a prospect.

Get started for free with OneMoreLead today and get rid of the exhausting process of finding email addresses.

2. Check Out The Company Website

The company's website is the place where you will get company email addresses.

The "About Us" or "Meet the Team" page will not only give you contact information. But also you can get vital information about each person's name, designation, and other helpful information.

If you don't find the email addresses there, you can check the "Contact Us" page. You can find the company's Customer Service Team's email ID.

On most companies' websites, there is a list of email addresses for the media department.

If these don't help, you can check the blog section of the company. The authors of the articles usually attach their email addresses in the "About the Author" section.

The benefit of searching through this medium is that the information will be highly accurate. Placing the company name on the search box is everything you need to do.

Before reaching out to any professional, you need to research them a bit. Through this technique, not only will you find email addresses, but also you will gather important information about them.

Moreover, while browsing through their website, you will notice their difficulties and approach them with your service by addressing those issues.

The only setback of this method is, it is a time-consuming process which makes it less efficient. Also, you might not find all the mail addresses you need.

3. Do A Quick Google Search

The next thing you can do to find the company's email address is to run a quick Google search. Just put the company's name and add the keyword "email."

For example, if you are searching Prada's email addresses, then type Prada email in Google's search box or any other search engine you use.

If you are using Google, it will present Prada's contact information. Moreover, if you notice the meta description, you will see the email there.

prada email google search results

If this fails, we have a solution for that too. Add "email"

It is an advanced search method. Instead of searching every page of a website to find the email addresses, you can make Google do it for you.

email google search results

It is crucial to note that this technique will only be fruitful if your respective lead is listed on Google. Moreover, if the lead does not attach their company mail IDs to their website, it is not going to be useful.

The benefits this method provides are that it is free of cost and seamless. Additionally, you don't need to worry about the authenticity of the information you gather. Furthermore, except emails, you will collect many other essential data about the lead.

This method is weary if you are trying to generate tons of leads. Besides, it is not an automated service, so you need to run the search manually.

4. Make Use Of Social Networks

Social media is all about getting social, isn't it?

Don't have a prospect's email address? Don't worry. Just connect with them on Facebook or LinkedIn, and you are allowed to send them a direct text.

social media app icons on a phone screen
Image from Pexels by Tracy Le Blanc

However, do not make the inbox a sales pitch. That would be highly unprofessional. Rather engage with them by appreciating a recent achievement of their company or talk about any current issue about their industry.

When you form a connection with them, it allows you to nurture the relationship between you two and find their email addresses.

Twitter is another excellent social media platform to find emails. If you search for a company's Twitter handle, you can find their email addresses and the links of sites they are engaged with.

If none of these work, text them about their work and eventually take permission politely to move the conversation via email.

These methods are free of charge. Not only that, it is an ideal method to generate contact information and learn about your leads.

However, the only drawback is that it is a time-killing and laborious process to execute and often not an easy one.

5. Subscribe To Their Mailing List

It's a common marketing practice to send newsletters via email, informing about any promotional activity or a product/service launch.

Signing up for their email is an excellent way to engage in conversation with them. You have the opportunity to mail them, and most of the time, they reply to their subscribers.

Although you will not approach the person you are looking for in the first place, you will eventually get your prospect's contact details as well.

6. Contact Via Live Chat or Support Chat

If none of these seem to works for you, you can go to their "Live Chat" section, for asking their company email addresses.

Many companies choose not to publicly disclose their email IDs to protect their inboxes from spammers. Starting a conversation in their chat box is a perfect way to get their mail addresses in situations like this.

The customer service representative can give you the email addresses you need. You can do it more efficiently if you research the name and job designations of the personas you need to contact and ask for their mail IDs directly.

The representative can help you in getting a proper and positive response. This depends on how you represent yourself as well. A good introduction about you and your business will help you to get the information you require.

The upsides of this method are that it is easy and free. All you need to do is ask a question. As the company representative per se meets your queries, you will not have any confusion.

However, it is a very inefficient method to opt for generating many leads because the process kills time.

7. Trial and Error

Some companies follow the conventional email format. The format goes as follows:

A professional's first or last name (or both) and the company website's domain name. We have listed a few examples below

Although the process is effective, it is time-consuming. Therefore, we recommend you to choose this one only if you have tried other options and found nothing.

Frequently Asked Questions

What is an email checker?

Email checkers verify the authenticity and validation of your email list. Lack of accurate email addresses will increase the bounce rates affecting your domain reputation.

Is there any free email checker tool?

Yes, there are a plethora of free email verification tools. However, they are not that reliable. Rather we recommend you use Verifybee for the authenticity and accuracy of your email verification process.

What is the correct way to address someone in the mail?

The correct way to address starts with a proper salutation. After salutation, you should add the job designation with the last name of the professional. Make sure to spell their name correctly.

You should capitalize and adequately use punctuation. Consider using informal greetings in the follow-up emails. Take a note of the salutation they are following.

How can I check the validity of an email address?

You can do this by mailing it to the respective person. If you face a hard bounce, that means the email is not valid. However, if you are trying to check the validity of all the email addresses on your list, you can choose Verifybee, which is a brilliant email verification tool.

Bottom Line

Prospects of B2B markets are potential customers. Hence, building a relationship of faith is more crucial. Instead of immediately getting into business, creating a rapport with them will help you to create a profound relationship and gain a new lead.

You will find numerous ways of finding leads on the internet. But if you’re looking for the most efficient solution that provides reliable results, try OneMoreLead.

What are you waiting for? Book a demo today!

Top 15 Benefits Of Email Marketing You Should Know

Email has been around for a half-century and it opened up a new era of marketing. Email marketing is going to be here, no matter what you’re hearing on the internet. Before you disregard it and call it outdated, read on to learn the top 15 benefits of email marketing.

send email
Image from Unsplash by Markus Winkler

15 Email Marketing Benefits Every Marketing Team Needs To Know

1. Start anytime

Regardless of the size of your business, small or large, you can get started anytime with email marketing. To be efficient at email marketing, you don't need a large team or a lot of technical expertise.

With creative templates, videos, photos, and logos, an email campaign can be made to stand out. Despite this, some of the most successful campaigns use simply plain text emails, implying that the most significant aspect of an email is its content.

A variety of free online tools can help to build an email list, develop, modify, and send your emails. Email campaigns take a fraction of the time to plan as other marketing methods, allowing you to quickly adjust to industry changes or trends and seize opportunities.

2. Create brand awareness

Do people know your brand? They may land on your website once, but brand recognition goes beyond that. Out of 100 other brands, why would people remember you?

A welcome email is a great way to kick off the email campaigns and it allows you to remind the subscribers about your brand. They will begin to recognize your brand through your content and become aware of what it stands for.

On other social media platforms, people scroll their feed miles after miles. Even if your brand pops up in their feed, the high possibility is that they will probably scroll down if they do not know your brand.

If you send what you have to offer through emails, subscribers become familiar with your brand. When they forward or share your information with a friend, you can strengthen brand recognition with new and potential clients and widen your reach using email marketing.

Sending an email is the best way to create brand awareness because you’ll be able to stay on top of mind People may not take action right away, but when in need they will turn around to an acquaintance than an unknown brand.

3. Build relationships through communication

Before email, marketers used to send direct mails to their customers featuring all their best sale products and offers on a mail card. Now or then, communication has been the key in marketing.

Communication through email makes the receiver feel that you are talking to them and not talking at them. Whether it’s the busy season or slower times of the year, communicating with your audiences gives them a feeling of being included.

In this way through email you build up a relationship based on trust and people on the other end are more likely to become loyal to your brand.

People may limit their social media screen time, but 99% of consumers check their email at least once a day. Email is ranked as the preferred brand communication method by 66% of consumers, whereas social media is ranked by only 23%.

By being consistent in sending emails, you can build credibility with your audience by sharing helpful and informative content.

4. Generate, improve and nurture leads

In the era of digital marketing, lead refers to a potential future client. Inbound marketing uses email to create, improve and nurture leads. If someone downloads a lead magnet from your site and leaves their email contact, you can push them through the sales funnel by building a relationship through email.

You can send your content steadily and eventually book an appointment with the prospect. If you can communicate your value properly, your email campaign is more likely to be successful. You can convert the leads into customers and cut through all the edges of the funnel.

The email marketing campaign also enables your team to work efficiently. As it can qualify leads, so your sales team is not wasting time on poor leads. Studies revealed that email marketing is used to generate 85% of leads and nurture 78% of them.

5. Organize marketing through segmentation

Audience segmentation has never been more powerful than now, bringing in new possibilities of custom and personalized digital marketing. Segmentation allows you to stay relevant and resonate accordingly with audiences.

Maintaining communication on an individual basis can be expensive and time-consuming. It all comes down to your understanding of your clients and their needs when it comes to segmentation.

Email Marketing Email Marketing
Source: Nutshell

According to eMarketer, marketers who segmented their email lists saw a 39% increase in open rates. Moreover, 28% of responders said they had lower unsubscribe rates, while 24% said they, had better email deliverability.

Email segmentation works and it can organize your marketing strategies. You can reach the targeted group with the right and relevant message in real-time.

6. Personalize marketing communication

One of the main goals of digital marketing is to provide a better experience to the clients. No other form of marketing gives you the ample opportunity to connect with clients on a personal level.

Through email, you can cater to the needs and preferences of clients and make them feel important. Other than organizing your marketing strategies, email segmentation is aimed to provide a personalized experience.

This sounds reiterating, but Email campaigns are successful only when you are reaching out to the right prospect, with the right content, and at right time.

Improved open rate (82%), greater CTR (75%), and better customer satisfaction (58%) are the top three benefits of personalized email marketing.

Email marketing campaigns enable you to send emails to your contacts with specific interests and provide content and offers that they can’t resist.

7. Easy to keep track

It is easier to track what happens after you have sent out your email. This is another significant benefit of email marketing that you can discover with ease where you're doing wrong.

Most email marketing software lets you track open, click-through, and conversion rates, making it easy to identify where a campaign can be improved. These modifications can also be changed quickly, whereas changing print or broadcast advertising takes a lot of time and work. The metrics obtained are an important part of your internet marketing campaign as a whole.

Email service providers also run an A/B test on all of your emails and can analyze which Email campaign is converting more. A/B tests on Email campaigns tend to be more accurate and effective than other social media campaigns.

8. Bring traffic to your website

The best way of distributing your lead magnets is through email. You'll drive visitors to your site and enhance your SEO with email marketing campaigns. You'll also keep your audience engaged in your business and website.

Suppose you have exclusive video content and you embed that in an email, research says you’ll receive more visitors to your site in comparison to other marketing platforms.

Email converts 40% better than Facebook and Twitter. In alignment with lead generation and nurturing, Email campaigns can save your website from a high bounce rate.

9. Managing your contact lists

Imagine one day you wake up and find out Facebook, Instagram is not working, or your account has been hacked. Within seconds you’ll lose millions of followers and you will feel doomed.

Remember the list you built up for the Email campaign? Yes, that’s going to save you in such a situation. With an email campaign, you are not just sending out emails, you are keeping a list of people interested in your business. A list over which you have 100% control and a valuable resource your company owns. This is one of the biggest benefits of email marketing.

You can rank on the result page one day for a particular keyword and drop to page 2 the next day. It fluctuates and it is very uncertain. But with email marketing, you’ll have stability and consistency in business.

10. Conduct surveys and collect data

If you want customers to continue interacting with, engaging with, and purchasing from your company, keeping an eye on the customer experience is essential.

Email marketing can help you to conduct surveys and obtain feedback through email campaigns. This serves two purposes at the same time, your customer feels valued that you want to take care of their preferences and you keep collecting valuable data with their consent.

Customer data is another valuable asset of a company along with an email list. In identifying your target audience and improving your marketing strategy, a data-driven policy never fails.

Other than conducting surveys, you can collect testimonials and reviews for social proof through email campaigns.

11. Notify people about everything you offer

Leaving notification in places where prospects haven't necessarily opted-in to receive information about your brand might be awkward at times. You'll always have a platform to promote your offer with email marketing campaigns, especially when customers opted-in.

You can use email to inform customers about new products, features, and discounts, as well as new content. This self-promotion isn't undesired or disruptive because customers want to hear from you.

As much as you'd like to assume that your customers are aware of all of your products and services, there's a strong possibility that they aren't. As per Marketing Sherpa, 61% of subscribers would like to receive promotional emails every week.

12. Save time and expenses

Email marketing doesn’t require a chunk of money and is cheaper than any other marketing strategy. Most email service providers (ESPs) provide a free trial, so you won't have to pay initially to store your list and send a limited number of emails.

When you compare the low expenses to the costs of running advertising on Google or Facebook, it's easy to realize how much money you can save, especially if you're just starting.

Resources are always limited and with an email campaign, you are not wasting any of it to find an ideal audience. After reaching out to the targeted audience you learn more about your customer’s preferences. Once you sort out the categories, you'll be able to formulate a strategy for getting your emails sent to your subscribers in less time.

13. Helps you to reach content marketing goals

If email marketing is the basis on which content marketing stands, you will surely meet your content marketing goals. Whether you want your content to rank on Google SEO, or test your site performance, or increase customer engagement everything gets more structured with Email campaigns.

With the new trends in email marketing, such as using emojis, videos, and pictures you are not anymore confined within the boring email content. According to 40% of B2B marketers, email newsletters are the most essential approach in B2B marketers' content marketing strategies.

Instead of roaming around in people's feeds, your useful and creative content will land in places where they will convert through email marketing.

14. Higher ROI (return of investment)

When it comes to email marketing ROI, it's statistically one of the best possibilities. For every $1 invested in email marketing, $44 is returned - a quite widely known stat.

Email is the most important source of ROI for 59% of marketers, while marketers who deployed segmented marketing saw a 760% boost in revenue.

Along with sending promotional offers mail, you can significantly improve your revenue through abandoned cart emails.

15. Boost your sale through email automation

We have time and again mentioned sending the right mail to the right people. With a service like OneMoreLead, you’ll be able to search from millions of verified B2B prospects and find the perfect prospect for your business.

You’ll be prepared to reach the right people, get their most important info, verify them in real-time, nurture relationships with them and thus convert them into sales - making OneMoreLead the perfect option for you.

Final Words

A well-crafted email marketing campaign meets the needs of your target customers, and gets more individuals to pay attention to your message, eventually resulting in a higher return overall.

But it is conditional on finding out the right prospects and their needs. OneMoreLead makes your life easier by helping you find the perfect prospects, and build an accurate database.

Sign up today to make the most out of your email marketing campaigns!

Follow Up Email - The Guide to Writing Effective Follow Up Emails in 2021

So you’ve been working on sales prospecting and have found a customer who you think is just one step away from converting. Or maybe you are this close to wrapping a deal. Maybe you simply want some more information from a potential buyer. In all three of these cases — and many other instances — your next step is to follow up on the potential customer/deal/buyer.

You can, of course, call them. But the most commonly used means of business communication in the modern world is the email. This means that chances are, you’re going to be sending a follow-up email.

One that starts with “Just checking in on…” or “Wanted to know if…” or something similar. Nothing wrong with that, but they are overused and ineffective. Seeing as how you probably want your follow up emails to bring you actual results, that’s not good. In this guide, we’ll take a look at writing a follow up email that actually catches your recipients’ eyes and accomplishes your overall goal.

The 4 Key Steps To Writing An Effective Follow Up Email

There are four important steps to writing an effective follow up email.

  1. Craft Subject Line
  2. Establish Objective
  3. Provide Context
  4. Express Purpose

Now, let’s go through each step.

Establish Objective

You’ve interacted with your prospect. Maybe you’ve met them for lunch or talked to them over the phone or just exchanged emails. Now, you’re sending a follow up email to talk about…

To talk about what, exactly?

See, in business, almost every action you take must have a meaning. A purpose. If you’re running around like a headless chicken, your business probably won’t last too long. As such, when you are sending out a follow up email, it is imperative that you have an established objective. What are you trying to achieve?

Knowing what you want to achieve is the foundation to being able to incorporate the right call-to-action. You need your recipient to get back to you. Only then can you make progress on your ultimate end goal — selling a product, converting a lead, whatever it is. You need to give cause for your recipient to get back as fast as they can.

Usually, there are four different reasons why you might be sending a follow up email.

  1. You need more information
  2. You want to set up a meeting
  3. You want to catch up
  4. You want to thank them

You need more information

Hindsight is 20/20. It can just so happen that sometimes, after you talk to someone, you forgot to ask them about a certain something or you need extra information so that you can go about helping them out.

In this case, you’re going to want to send a follow up email to ask for that bit of extra information. So when you’re writing the email, you need to clearly state the piece of information that you are looking for. Whether it is more info about their business, their needs, or just a status update on your current deal, by outlining it clearly, you’ll make things easier for both sides.

You want to set up a meeting

Sometimes you need to sit down and talk to someone, face to face. Or maybe set up a video call. There are plenty of reasons why you might want to do this. You want to pitch a product or a service, ask them for help, discuss something in-depth, or get feedback. Whatever the reason, you can’t just jump to the meeting, so you have to send a follow up email to set the meeting up.

In this case, you need to establish your objective and state what you want the meeting for, how it can help them, and most importantly when you would prefer to have the meeting.

You want to catch up

You’ve been progressing well with a potential lead, but haven’t been in touch with them in a while. No worries, it happens. If you want to pick it back up and continue guiding them down the path to becoming a customer, you need to catch up with them. Or perhaps there is some new big news that you need to discuss, like their business expanding or them releasing a new product or whatever.

Whatever the case is, your email should reflect what you want to catch up on. If they’ve expanded, perhaps you want to know if they want anything more from you. If you’ve been out of touch, maybe you just want to know how things have been progressing. Either way, you want to avoid being vague and express to your recipient that you care about them and want to learn more.

You want to thank them

This is a bit different than the other reasons why you might want to follow up in that you won’t usually expect an immediate reply. However, once you’ve achieved a certain goal or objective, sending a follow up email thanking your customers will help you improve your brand’s image.

Gratitude is something that people will always remember and if and when they have need for your products or services, they’ll want to get in touch with you. They might even refer you to their colleagues, friends, or peers. All of this is very good for you.

You’ll want to send thank you emails in a variety of scenarios. Some of them include:

When you figure out what the main objective of the follow-up email is, the rest is easy. Everything will fall into place and you will know exactly how you should structure the email and what kind of call to action you need to include in your email. As we’ve already stated, having a clear call-to-action will mean that your recipient will be more likely to respond and you’ll get what you want. It might be another meeting, more information, or maybe even a sale.

Once you know the objective of your follow up email, you can get to work on one of the most undervalued but critical parts of all emails. The subject line.

Craft Subject Line

The right subject line can boost your email’s open rate. And you want to increase your open rates. So, before you start writing your email, take the time to craft a subject line that will help outline the content of your email.

There are many ways you can boost the effectiveness of your follow up email’s subject line. Some of those include:

Research and read more to find out ways to increase your subject line’s effectiveness and use them when you are sending follow up emails.

Of course, there is nothing saying that you have to stick with the first subject line you come up with. Once you’ve figured out the rest of the content of the email — especially the main body — you can always return to the subject line and refine it further. Ultimately, all that matters is that you have an eye-catching subject line that will let your recipients know the contents of the email and make them want to open it.

Provide Context

The thing about emails is that you receive a lot of it. So, it’s not all that difficult to assume that your recipients are also probably receiving a lot of emails.

Knowing all that, it is imperative that you provide the recipient with context. Include some personal identification, or remind your recipient of the last time you were in contact. This is especially important if you are sending a follow-up email after your first meeting, but it is equally important in case you don’t have a close relationship with your recipient, or if it’s been a long while since you were last in touch.

Providing context and building your email on that foundation will make it easier for your contacts to understand who you are, the purpose of your email, and will give them more reason to follow up. The lack of context can more often than not lead to confusion and that is just not something you want.

Potential ways to open an email while providing context include:

Of course, depending on your specific reason for reaching out and history with the contact, this can vary. All that matters is you provide clear context to your follow up emails so that your recipients are clued into who you are and why you might be emailing that, which leads us perfectly into…

Express Purpose

Everything comes down to this. You know why you are sending your email, you have the subject line that indicates the content of your email, and you have provided context. Now you have to clearly express the purpose of your follow up email.

The key to this is not beating around the bush. Be straightforward and let your contact know exactly what you want with them. This will ensure that your follow up email doesn’t come off as spam, untrustworthy, vague, or otherwise confusing.

For example, you don’t want to say: “I want to talk to you about your issues.” What you do want to say is: “I’d like to arrange for a meeting to discuss the issues you have been facing with your accounting software and how we can help.” Being this specific will make sure that your contacts don’t feel like they’re wasting their time with you. More importantly, they’ll know what you want to talk about and how you might be able to help them. This, in turn, makes it more likely that you get a positive response from them.

Let’s look at a few ways you can clearly express your purpose:

The perfect subject line, a well-defined objective, the right context, a clearly expressed purpose… Once you have all of these, what you have in your hands will be a meticulously crafted follow up email. All you have to do now is send it.

Sending Your Follow Up Email

How hard is it to send a follow-up email? I mean, if you have the email typed out, all that remains is for you to press the “Send” button and then… Done. Right?

So what exactly is there to discuss about sending your follow up emails?

As with most everything else in business, there are certain factors relevant to sending your email that can ensure that you get the best results. The most important one of them all is timing.

The Best Day and Time to Send Follow Up Emails

Whether you are conducting an email marketing campaign or sending a follow-up email, empirical data provides evidence that there is a perfect time to send emails.

Data gathered by different sources show that the best day for…

Further, data from both Intercom and HubSpot are in agreement that the best time to send emails is around 10 am to 2 pm, except on Sundays when the peak time is around 9 pm.

What does all of this data mean?

Simply that by taking advantage of these peak days and peak times, you can make sure that the chances of your email being seen and opened are increased. That will mean that — as long as your email is well crafted — the chances of you receiving a positive reply are increased. You want all of that.

But there is another factor to consider. Due to the nature of a follow-up email being… well, a follow-up email, there is the important question of how long after an event do you send it?

That depends on why you are following up.

Of course, all of this is subject to change based on the unique nature of your business. But that’s about all there is to consider when you are sending follow up emails. Well done!

Send A Better Follow Up Email With OneMoreLead

When utilized correctly, follow up emails have a lot of power. They can convert a lead into a paying customer, bring in new business, improve relationships with potential customers, and close deals. Once you get over the hurdle of crafting a follow-up email that your recipients want to open and respond to, you’re more or less golden.

But to send a follow-up email, you must first have contacts you can follow up with. That’s where OneMoreLead comes in. With OneMoreLead’s database of over 40 million contacts over all kinds of industries, you can find the perfect prospects for your product or service. Create your free account today and get started.

Email Checker — What It Is And Why You Should Use It

If you’ve been conducting an email marketing campaign, you should already know that an email checker is one of the most valuable tools you can have at your side. Whether you’re an industry veteran or a fresh-faced newbie, an email checker will help you make sure that your email marketing campaign finds success.

In this post, we are going to take a look at what exactly an email checker is and why it is critical that you use one.

First, the big question:

Email Checker — What Is It? Is it Free?

An email checker pretty much refers to any and all tools that can be used to verify and validate an email address. Free Email Checker, for example, is a pretty straightforward version that allows you to enter an email address, hit ‘check’, and find out if the email address is real or not.

In essence, an email checker — like the one at — is just a simplified email validation tool.

How Does Email Validation Work?

Simple email checkers usually work by extracting the MX records from the email address and connecting to a mail server (over SMTP and also simulates sending a message) to make sure the mailbox really exists for that particular user/address. Of course, using a free tool, you can’t expect 100% accuracy as some mail servers may not cooperate with the email checker. In such cases, the result of the email checker might not be as accurate as you expect them to be.

If you are breaking it down further, you’ll find that there are three steps involved in all email checkers:

1. Syntax/Format Checking

This part ensures that the email meets certain basic criteria. For example, all emails should contain the ‘@’ sign. If any email doesn’t contain it, email checkers will count them as invalid.

2. Domain Checking

The domain name is the part that comes after the ‘@’ sign. In this step, email checkers see if the email address has a valid domain name and if the domain name is configured to accept the email.

3. Mailbox Checking

In the final step, email checkers check the part before the ‘@’ sign to see if they are a valid mailbox? Because even if the ‘@’ sign exists and the domain exists, there could be no valid mailbox present.

Let’s check with an example:

[email protected]

Feel free to check the email address using a free email checker and you’ll find that it’s not valid. Why?

  1. The ‘@’ sign is present,
  2. The domain name — — is valid,
  3. ...However, “razzmatazz1191” is not a valid email address.

Email Checker — Why You Should Use It

Anyone who has done any amount of email marketing campaigns can attest that the biggest issue they have faced is probably email bounce backs. These are instances where an email you send cannot be delivered to your intended recipient. The message simply bounces back to you.

email checker prevents bounce back messages

In fact, according to the latest statistics, 8.85% of the total emails sent got bounced. Seeing as how the benchmark for what an acceptable bounce rate is 2%, 8.85% is not a good number at all.

Email bounce backs occur when you are sending emails to mailboxes that don’t exist or are non-responsive for one reason or another. You may think “So what?” — After all, it doesn’t matter if some people don’t get back to you, right? The problem, however, is that email bounce backs will affect your campaign on a deeper level. A level that might make it harder for your campaign to recover and succeed.

What Exactly Will Happen If Your Bounce Rate Is Too High?

Good question. A high rate of email bounce backs will have a negative impact on your IP reputation, sender reputation, and deliverability. All these factors are based on data like how many emails you send, how many of them are actually delivered, how many are caught by the spam filter, how your recipients feel about your email, and more. Every bounce back or bad email that you send will result in your business getting a negative score.

Your sender reputation score is somewhat similar to your credit score. It will take a hit every time you send out an unwanted email or an email that bounces back. As you already know, it’s hard work building a positive credit score and incredibly easy to ruin it all. It’s much the same with your sender reputation score.

What’s worse is that if your bounces repeat, if your IP reputation or sender reputation gets too low… you could very well have your email account be suspended by your Email Service Provider (ESP). Every ESP has an allowance for spam, unnecessary emails and bounce backs. If you exceed the limit, you’re in big trouble.

All of this means that it is imperative that you make sure that you are sending your email marketing materials to the right, valid, existing addresses. An email checker can help you ensure your success in this regard.

In-Depth Email Verification And Validation

Sure, a simple email checker will be more than enough to help you out if you are running a relatively small campaign. However, when you start dealing with hundreds and thousands of emails in one campaign — as you most probably will — you’ll face some problems. Usually, most free email checkers you’ll find on the net simply are not equipped to deal with large scale email marketing campaigns.

This is where you need a fully dedicated email verification and validation platform.

An email validation service will do everything that an email checker does and more. It’ll make sure that there are no typographical errors, perform a formatting and syntax check, and do domain verification and mailbox verification. But it will go an extra step and check for spam traps and honey pots, which are put in place by government authorities and internet service providers to catch companies which are spamming or using old or outdated lists.

VerifyBee — Cutting Edge Email Verification Platform

If you intend to carry out a large scale email marketing campaign, you already know that you can’t rely on free email checkers. You need a reliable, modern email verification platform that will go above and beyond for you. That’s what you will get when you sign up for VerifyBee.

VerifyBee is the one tool you need to ensure that you need to make sure that every single email on your list is valid. Integrating with most major email marketing platforms to ensure that your workflow is never interrupted, VerifyBee provides a constantly evolving service at affordable prices.

Sign up now, take advantage of 100 Monthly Credits for free and improve your email marketing campaign today with VerifyBee.