Everything You Need to Know About Buying Leads: Benefits, Services, and More

Are you considering buying leads for your business? Here is a guide to help you purchase leads in the most informed and right way possible. 
Nov 05, 2021
Maisha Abedin
Content Writer @ OneMoreLead

Leads are the driving force behind sales and growth. By buying pre-qualified leads, you can increase the value and ROI of your direct marketing efforts and bring the highest quality leads to your business.

connecting with leads

Is your business thriving? If so, congratulations!

But for a second, let's not think about your product. It doesn't matter how great your product is if you cannot generate leads for your business.

How can people love your product if they don't even know it exists?

Here’s the fact: Businesses that have more prospects and leads are likely to have an advantage over their competitors.

Your business website will not convert customers if it does not generate leads. The result will be less revenue. A good option in such cases is to buy leads online. Since generating revenue relies on getting high-quality leads, you can't ignore this option, can you?

Our guide will help your business and marketing team navigate the lead buying process. To discover all the answers to your questions regarding the lead buying process,keep reading.

Table of Contents


  • Leads are individuals or organizations that have expressed interest in the products or services you're offering.
  • By purchasing leads, a company can access key contact information almost instantly and improve its chances of turning prospects into customers.
  • There are many benefits to buying leads including cost and time savings, more conversion rates, easy integration, and receiving high-quality leads.
  • It's important to consider a few factors before you buy leads, including competitive pricing, the use of a reliable and reputable source, and the use of cold outreach.

What are Leads?

Let's first talk about what a lead is before we discuss how to buy them. Leads are individuals who express interest in your business, its products, and its services.


Leads are in the initial stages of the buyer's journey and indicate their interest in purchasing from you. Leads can show their interest in you by checking out your online profile, getting in touch with you, or using any other method to contact you.

You don't want to invest time in investigating anyone who expresses only a vague interest in your business. For leads to convert, you need to make sure that they are of high quality.

The main objective of a business might be to make a profit, but lead generation is more than just a revenue stream. Buy leads to grow your business and build relationships with other professionals in your field.

What are the Benefits of Buying Leads?

Buying leads is quick, effective, and risk-free. Here are few of the key benefits of purchasing leads.

Efficient and Cost-effective

Buying leads is a cost-effective method. You will need to spend considerable time and money to build your own lead list. In addition to creating content, creating a social media presence, and collecting leads, you'll need a website.

Adding these components to your budget will increase your costs. If you decide to handle things on your own, you will have to incur many more costs. If you buy leads now, most of those costs will be offset.

Costs of leads can vary based on the type of information you need. Buying leads offer a good return on investment. Many businesses find buying leads a valuable option based on the number of resources they will save. Eventually, your investment will pay off.

Simple Way To Measure Performance

In terms of assessing the effectiveness of the lead generation strategy, other methods of acquiring leads do not offer enough information. You will obtain an inaccurate picture of the majority of your analysis if you rely on it alone.

An established lead provider will include a tool for assessing the service if you buy leads from them.

Most lead distribution companies provide a performance dashboard as a standard. Lead dashboards provide a broad overview of your overall success, including the number of calls you make, disputed leads, closed leads, and closed leads.

These days, you can customize most dashboards to meet your needs. This means that you can choose which statistics you want to display on your dashboard.

High Conversion Rate

lead goals illustration
Source: internetcreations.com

Quality leads may not guarantee a sale, but they can dramatically increase the chances of conversion.

Buying leads means you're starting from a position that's farther along the buying process than cold calling, which means more conversions. Here lies the return on investment.

The vast majority of leads generated and compiled by lead buying companies can be converted.

It is important to emphasize that you cannot usually reach such a high number if you are creating your own lead list. You are getting good value for the money you are spending.

Easy To Integrate

Buying leads has the advantage that they will easily fit into your existing marketing plan, even if you have already begun marketing.

This means that if you have a marketing team, you can simply bring them the leads you have procured from a service provider without having to change the system you have in place.

There is a sense of security in knowing that most of these service providers are highly skilled and specialized. Integration support is usually included in the service.

More Qualified Leads

The main benefit of purchasing leads for businesses is that high-quality providers ensure that they maintain a large database of potential customers.

With these databases, it is possible to filter searching based on locations, software, and designations in a very detailed manner. When necessary, qualified sales leads are readily available.

What Types of Leads Can You Buy?

We have compiled a list of the most popular lead types that you can purchase if you have decided that it is time to purchase leads.

Sales Leads

Sales leads are individuals or companies who have expressed an interest in your goods or services. For businesses that sell directly to customers, buying high-quality sales leads is a good option. Sales leads are carefully selected based on a variety of information.

MLM Leads

To succeed in selling products and services to new groups of people, multilevel marketers need a steady stream of new leads.

With MLM leads, you get the names and contact information of prospects who have already expressed interest in the product or service you are offering. Some lead selling services do more than just give you the contact details, they also allow you to use their name.

Your sales pitch is much more credible and persuasive when it features the name of an organization the customer has had positive experiences with previously.

Real Estate Leads

Realtors must maintain high-quality buyer and seller databases due to the highly competitive nature of the industry. To receive the best results, realtors will buy real estate leads periodically.

SEO Leads

There is a high level of competition among SEO agencies, making lead generation very difficult for many businesses around the world. Leads are often bought as a way to give SEO agencies a boost.

Web Design Leads

There is a great deal of competition between web design agencies. Naturally, they will buy leads to help promote their businesses and gain fresh customers because their jobs require them to work with one-off clients.

Business Loan Leads

It is essential for business loan lenders to monitor the market as well as a variety of sectors to successfully finance businesses. Loan companies frequently purchase leads to locating prospective borrowers more quickly.

Franchise Leads

A broker or franchisor who seeks to achieve its goals must also obtain quality leads. These parties will take advantage of the opportunity to purchase leads regularly.

What Should You Know Before Buying Leads?

Buying leads is a good idea in the following situations:

  • You have an empty pipeline.
  • Your business needs to grow quickly.
  • There is a new marketing campaign that you are launching.

It is equally important to consider a few factors when purchasing leads so that you can make the most of this process:

Assess Competitive Pricing

The pricing and pricing structures of lead providers differ greatly. You must consider each provider's offerings and determine if they match your needs.

Some lead providers offer credits and tokens as a way to give you more flexibility and control over your lead purchases. Some providers may offer packages, which may result in unused leads.

Make sure you do your research and feel free to contact your providers with any questions, as a legitimate provider will respond quickly and accurately.

A Comparison of Quality and Quantity

quality lead cartoon
Source: databox.com

You must ensure that your data is accurate and of high quality. If you buy from an unreliable source, you might find that your data will not be as valuable as you had anticipated, and you will have paid for data that can no longer be used.

The quality of lead data can vary greatly from provider to provider. You should be aware of this fact. To determine whether or not a provider can meet your needs, it is important to read carefully about the different providers available.

Before purchasing, ask yourself what you'd like to get out of your leads.


The importance of exclusivity should be considered when purchasing internet leads. You will pay a premium for exclusive leads, whereas non-exclusive leads could cost you half the price and can be sold up to five times.

Use of Filters

Lead filters provide you with great flexibility by letting you know in advance which type of leads to expect. There are filter options available in the mortgage industry, such as credit scores, loan amounts, states, etc. It is possible to filter leads in many ways to identify quality leads that meet your criteria.

Authentic Source

Our current digital age opens up a lot of opportunities for scammers to obtain data lists and sell them as something they're not. Unfortunately, it can be extremely difficult to tell without actually purchasing the leads and working them.

Research is one good way to determine whether a lead source is credible. Search for customer reviews. Take the time to carefully consider your options. An effective lead company can help you to increase your sales pretty considerably, so it's well worth the effort.

Cold Outreach Strategy

Choosing to buy leads will also require you to develop an outreach strategy. You will be able to connect with new leads more effectively if you have a well-defined outreach strategy.

Buying Leads for Your Business: 5 Best Services To Consider


OneMoreLead provides you with an extensive database of over 40,000,000 verified B2B prospects to choose from. With only 60 seconds, you will be able to determine if the lead is right for your business.

onemorelead homepage
Source: onemorelead.com

Leads can be purchased from a variety of sources but OneMoreLead offers the best experience. You can register to find qualified prospects and connect with them instantly.


UpLead offers over 50 search filters for searching B2B leads, including telephone numbers, verified email addresses, industry, and job titles. You can buy leads using credit, and unused credits can be carried forward to the next billing cycle.

uplead homepage
Source: uplead.com


Salesfully has over 140 million consumers and households (as well as 14 million businesses) in its database, which makes it an ideal place for businesses to buy leads. The user can search and download an unlimited number of leads (via CSV files) for a relatively low cost.

salesfully homeapage
Source: salesfully.com


LeadMine provides businesses with an easy way to find new customers. It is a subscription-based lead generation tool that provides accurate information and enables users to choose their own schedules.


Marketers can use BuiltWith to see how technology powers different websites, which allows companies providing technical products and services to narrow down their search and target the right prospects.

builtwith homepage
Source: builtwith.com

The Bottom Line

Purchasing leads can produce a very positive ROI for your business if they are a good fit for your organization and can lead to great results.

It is worth considering buying leads as an investment because it saves the sales team time they would otherwise spend researching prospects and entering details into a database.

If you are looking for an effective lead source, OneMoreLead will offer good value to your business by providing you with numerous verified leads for your pipeline that can be used to enhance sales conversions.

So what are you waiting for? Sign up today!


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