The Best Way To Set Up Email Lists: A Step by Step Guide

While people talk about digital marketing tactics, email marketing often gets lost in the sea of trending buzzwords as a 'thing of the past.' Little do they know that email marketing is 40 times more effective at driving new customers and has the potential to generate a 4200% of Return On Investment when done correctly.

With the advancement of technology, businesses seem to have partaken in various marketing strategies. And while those come and go, the one that always remains at the top as one of the most cost-effective for generating traffic is email marketing.


So, what makes email marketing one of the biggest weapons in today’s digital marketing world? It is how it creates an opportunity for businesses to connect with their consumers on a more personal level. The idea is to keep customers interested in your brand for the long run so as to build a loyal consumer base.

However, the tricky part here is not to create an email marketing campaign but to incentivize it enough that it sparks an interest among customers to sign up. And that is why the trick to a successful email marketing campaign starts with building an email list.

An email list is the list of anyone who has agreed to receive emails regarding discounts, coupons, sales, etc., related to your business. That said, building an email list can be daunting, especially if you are new to the industry, since creating successful campaigns can be difficult. And this is where we come in to help you strategize the best email list to grow your business.

So, without further ado, let's dive in to discuss all the strategies to incorporate while building your email list.


What Do You Mean by Email Lists, and How Would it Help My Business?

An email list is email information about your old and prospective customers who have signed up to hear from your business. In other words, a list of anyone who has agreed to receive your monthly newsletters, blogs, discount information, and whatnots.

Since an active and engaged email list means more sales and ROI, the more your list contains a number of trusted consumers, the more likely you are to grow as a business. So, the idea is to create a list of prospective leads who are more likely to convert into paying customers. And to nurture them into a loyal audience base.

Your Guide to Building the Best Email List

Select an Email Marketing Platform

If you plan on growing as a business, there is no other alternative to opting for an email marketing provider that can scale as your list grows. Because while it may have been working out with your current email provider for sending a handful of emails every day, it would not perform the same while sending bulk emails to your customers. That is why the sooner you get your business incorporated with a trusted email provider, the better.

Since there are several options available in the market, the features that you should be looking for are as follows,

When it comes to email marketing providers, you need to do your homework first because different email providers will deliver similar features at different price points. So, unless you are well aware of the features your business needs in order to build a robust email list, you will run the risk of paying more for your services than you should. Afterward, all you have to do is to set up your account.

Construct Your Newsletter

Once you decide which email provider to work with, it is time for you to lay down the groundwork and construct your first newsletter. Newsletters are emails that you send to your subscribers who are willing to learn more from your brand and what it can offer. This way, you can keep your audience more engaged, informed, and entertained.

So, you may start by analyzing the newsletters from brands you have looked up to and understanding their approach and what enticed you to sign for them. At this point, you may want to start asking yourself questions like,

So, for instance, if you run a retail shop, your clients will generally expect information regarding discounts, new products, coupon codes, etc. However, it is a lot easier to sound robotic this way, which is why you may want to add your taste and design the newsletters to be more conversational.

Thus, this creates a perfect opportunity for you to share your stories, how you started the brand, your visions, etc., allowing your clients to feel more connected to your brand. But still, be mindful that your newsletter follows a definite structure; so your customers know that it's leading up to something. And only send them when it is relevant because quality>quantity.

Design a Non-Intrusive Pop-Up for Your Website

Pop-ups may be notorious for being annoying and disruptive. However, when used correctly, they can generate a large number of leads. What are pop-ups, you ask? Pop-ups are those action-oriented forms that show up on web pages that deliver useful data regarding their services, discount codes, etc., whenever you visit their site.

Since it increases the visibility of your action form, you have a higher possibility of growing your email list. And thus, in return, increase your conversion rates. However, for most people, getting bombarded by pop-up email forms can be disruptive to their overall experience on the site since not everyone plans on becoming a lifelong consumer. So, in such instances, action forms are irrelevant to your visitors.

The trick here is to approach in a non-intrusive manner that is less 'in-your-face' and play by the best practices so as to develop an interest within your visitor's mind to sign-up. So, depending on how much emphasis you place on user experience, the number of sign-ups you generate will vary accordingly.

In such instances, you can opt for timed pop-ups that slide into the visitor's page depending on the source of their action. In other words, the site will only present a sign-up form when the visitor has spent a considerable time on your site or has a clear understanding of your products and services. And the same goes for anyone who has already signed up for your email lists. Here you may want to integrate a Scroll Box system within your site so that the sign-up forms only show up when someone is ready to become a paying customer.

Add Some Zing to Your CTA and Flavor Them with Incentives

Although pop-ups are a great asset, it is still a passive approach to collecting leads since you are mostly relying on your customer's free will to click the action button. And this is why it is important that you add some zing to it. That is to say, try incentivizing and adding your own touches wherever needed to make the Call To Action seem less monotone.

In fact, studies show that adding pictures or sarcasm to your CTA generates more leads than a form without personality. For instance, instead of a general yes or no, say, 'you bet I'm in' or 'no, not my cup of tea' or even add spinning wheels to increase engagement. This way, you can grab your visitor's attention more and get them intrigued with what your brand has to offer.

However, even personalization may not be enough to encourage your customers, in which case you need to add value to your CTAs. For example, 'accept the fortune cookie and get a 15% discount on your purchase' or 'like this sale? Want to get informed of all the upcoming sales and discounts? Then, sign-up today.' Thus, this will provide them with enough reasons to sign up for your newsletter that they would have otherwise neglected.

Craft More High-Yielding Landing Pages

The idea behind increasing the number of landing pages is to reach a larger demographic. Think of it this way, when you visit a site to buy products, your needs may not correlate with that of others. So, driving you to a landing page that deals with that particular product can allow the brand to engage and suffice the needs of every consumer individually.

Similarly, if you want to offer free shipping or discounts to your clients, you need to create a separate page directly linked to your social media accounts. This way, you will be able to funnel your customer's attention toward a single product or service instead of them feeling lost or overwhelmed by the range of materials available on your home page.

The result? A higher conversion rate and an increase in your email listing. So, to create a high-yielding landing page, you need to keep the following aspects in mind,

Landing pages can be a great way to add value to your customers since your clients do not have to go out of their way to search for relevant product offers or content. And the more you add value to your customers, the more your chances of creating long-term clients.

Reach Out to Your Friends and Push Your Content on Social Media

Today, your brand credibility depends on your online presence. The more people are familiar with your products and services, the more likely you are to receive referrals and reach new audiences. So, when you are starting off a new business, people are more reluctant to opt for your services regardless of the better quality products you have to offer.

Today, social media is a great weapon that can help you create brand awareness. So, even if you do not have a huge following, it’s necessary that you leverage all your social media pages to incorporate CTAs wherever relevant. However, this entire process can be less difficult with some friends by your side.

In other words, reaching out to your friends and family and asking them to promote your product on their social media platforms will expose your business to their mutual contacts. Plus, this can be a good opportunity for you to establish a referral program by providing discounts to anyone who reaches out to your brand from referrals. Moreover, for every purchase made with the referral codes, the person owning the code gets a percentage. Thus, you are not only incentivizing your friends or family but also your new clients to subscribe.

You can even run different social media campaigns and create marketing advertisements on Facebook, LinkedIn, and even Tiktok. And this can also be a good way to promote contests or giveaways in order to get more people to participate. Moreover, you can optimize your content with SEO or Lead Generation techniques to rank higher on the Search Engine Results Page. Therefore, increasing visibility and generating more traffic to your site.

Final Takeaways

Email list building can seem daunting, especially to anyone new to the industry starting out as a small business. However, constructing the perfect email list should come easy, with all the right ingredients and the recipe. And once you start collecting your trusted leads, start adding value to their experiences to make them come back for more.

Picture from OneMoreLead

That said, if you want to leverage the entire process and generate leads within minutes to build your email list, then there is no better option than OneMoreLead, your trusted go-to platform to acquire high-yielding leads to grow your business. Does it sound intriguing? Then visit our official page today and sign up for free.

Inbound Vs. Outbound Lead Generation: Which One to Incorporate

From small businesses using lead generation to get their products and services familiarised to being a sales and profit-increasing source, lead generation is all in rave now. So, if you are yet to jump on the bandwagon, you are missing out big time because chances are your competitors are already using this marketing technique.

Today, lead generation is all that every marketer can think of, and for a good reason. So what exactly does it do for your business? As the name suggests, it is the process of generating leads for your company. So, lead generation, in simple terms, is the process of finding prospective leads to get them familiarised with your products and services and, in return, turning them into paying customers. Result? An increase in sales and Return On Investment.

Lead Generation

However, when it comes to lead generation, marketers are often in a dilemma? Which way to go? Inbound leads or Outbound leads. And while you can always go for both options, there are often budgetary and time constraints that come with it. And most marketers may suggest you go for inbound leads; we do not like to jump to conclusions here.

While inbound lead generation brings the consumer to you, outbound lead generation helps you reach out to them. And there is not a single doubt that using these two together can help you get the best of both worlds. So if you want to choose between the two and do not know which one to opt for, you have come to the right place.

You ask for a detailed comparison between the two. And we have it right here. So, stop scratching your head and read the article to know which lead generation to incorporate into your marketing strategy.

So, without further ado, let's jump right in to discuss the following aspects in detail,


What is Inbound Lead Generation?

Imagine this; you are looking for a service online when you stumble upon a platform that seems to have the answers to your queries. So, you do some research and decide to go for their services. And, this entire process of you finding the brand on your own through their marketing campaigns and opting for their solutions makes you an inbound lead.

Simply put, inbound leads are leads that reach out by themselves that may or may not have had prior interactions with the said brand. So, inbound lead generation is how companies drive leads to their site through advertisements, content marketing, Search Engine Optimization, and much more.

inbound lead

And I like to think of inbound lead generation as catching a mouse. The way you put out cheese on their trap to see them, the same way you do everything that can entice prospective leads to interact with your brand and become paying customers.

So, what is the catch? Like any other marketing strategy, inbound lead generation comes with challenges. With inbound generation, there is an added necessity of standing out from the rest of the competitors. You need to create content that grabs the consumer’s attention and retains it.

The secret ingredient to a successful marketing campaign is to know your consumers and create content that appeals to them and meets their needs simultaneously. However, the traffic generated through inbound generation is entirely organic, meaning you have a better shot at transitioning the leads into paying customers.

What Do You Mean by Outbound Generation?

Outbound leads, on the other hand, are those customers that have no prior knowledge of the existence of your brand. So with the outbound lead generation process, you reach out to these people that are yet to get familiarised with your brand. And this is where cold calls, messages, and emails come in.

Remember those seemingly unsolicited phone calls, messages, or emails that would pop out on your notification bar now and then? You guessed it, all of those are a part of outbound marketing strategy. So, the idea behind outbound lead generation is to reach out to customers and introduce your brand first. The intent? To create a relationship between the consumer and the service provider.

outbound lead

Outbound lead generation, because of its approach, is known to have intrusive qualities, hence the name interruption lead generation. It is like reaching out to your crush every day in hopes of getting noticed by them and building a mutual relationship. And while some marketers may debate its necessity and relevance in creating a marketing strategy, about 78% of businesses today use email marketing to reach out since it is highly effective and budget-friendly.

With outbound, you control which potential customers you want your focus on, how to approach them, and what to do to influence them into making a purchase. And, since you have faster access to different markets, outbound gen can be increasingly effective for small businesses starting in this industry to build brand awareness and a following of their own.

How Does Outbound Lead Generation Differ from Inbound Lead Generation?

Inbound Vs. Outbound Lead Generation Strategy

Authority and Trust

Since the prospective leads are the ones to first come in contact, businesses play less of an authoritative figure than consumers. However, the good thing is that this builds a sense of trust among the consumers towards the brand. Because when it comes to inbound leads, they have already researched your brand and have had one or two interactions. So, they are already in the know and in control of whether or not to take any action. Thus, you have a higher possibility of building credibility with the customers.

However, in terms of outbound lead generation, the company reaches out first and gets itself acquainted with the consumers. So, in this case, the brand is in control, meaning they get to research and decide which prospects to target based on their market and industry. That said, unlike inbound leads, outbound leads do not have any prior experience or knowledge of the brand, so they have a lower level of awareness. Therefore, it takes time for the business to build trust and credibility.

Budget and Cost Per Lead

Outbound lead generation will cost you higher in general compared to inbound. Why? Because outbound comes with its fair share of challenges.

Unlike inbound, outbound is an ongoing process. So, it requires businesses to effectively maintain consistent communication with the consumers so that they are up to date with all the recent activities of the brand. Thus, they have to focus on each client separately to instigate them to make a purchase. Moreover, the campaigns are usually designed on a shorter scale to avoid the risks of incurring any loss. So, it only makes sense that it would cost you more per lead in a shorter span.


Contrary to that, inbound lead generation costs are lower. The percentage amounts to up to 61% lower than outbound lead generation. In addition, since inbound relies on driving organic traffic to their site, they optimize their content, advertisements, and website accordingly. So, consumers can find their brands through organic searches and opt for their services.

Due to being customer-driven, it does not require you to go to each customer's doorstep. Because when these consumers interact with your brand, chances are they are already interested in your products or services. So, you incur less cost over a more extended period.

Content and Its Scalability

It all comes down to the content that you have in stores for your clients. And if you want to opt for inbound lead generation, there are a few strategies that you would need to follow to have a successful campaign. It asks for visually appealing social media advertisements, videos, warm emailing, SEO, etc.

For starters, SEO optimization. SEO or Search Engine Optimization is how brands help rank higher on the Search Engines Results Page. By optimizing the website with SEO, businesses ensure that whenever potential leads search up their content or any relevant words, it ranks higher than other competitors in the market. Thus, increasing the possibility of larger traffic to the website.

As inbound leads walk towards the brand with their needs, they mostly judge the brand based on the content available online and offline. However, scalability comes easy with inbound lead generation, as you can always modify and optimize your brand to add to your consumer's user experience.

Now, let's move on to outbound leads. In the case of outbound, the strategies are a bit different. Have you ever noticed the ads that pop up every time you search for a product and service? That is all due to outbound lead generation.


SEM or Search Engine Marketing is very crucial when it comes to outbound leads. Marketers use this technique to identify the most relevant keywords related to their product or service. And then pay search engines to show your content each time any consumer searches for them.

When you hear of outbound lead generation, your mind directs to cold email, cold messages, and phone calls. And while it mostly surrounds all of that, there is much more to it than just cold marketing. In fact, any paid online content that you see is a part of outbound lead generation, for instance, YouTube ads, social media influencer marketing, etc.

Execution Time

When it comes to outbound generation, outbound leads do not have control over when they want to interact with the brand because the company comes to their doorstep. With outbound lead generation, you need to be considerate of when you are sending cold emails or calls to the leads.

On the other hand, you have inbound leads that come to you at their convenience, so there is a lower chance of an increased bounce rate. That said, inbound generation is a lengthier process because your content is what drives them to you as opposed to outbound, where you can execute your strategies immediately.

Quality of Leads

When it comes to inbound lead generation, you generally get a better quality of leads than outbound leads. Why? Because when an inbound lead reaches out to a business, chances are they have issues that they need resolving.

For instance, if I have any legal issue that I need solutions to, I will search for a lawyer in my localities and opt for the one that seems to have the answers to my queries. So, this makes me a valuable lead. However, if I were to get a phone call for any legal services, I am most likely not going to interact with the firm.

Final Takeaways

When it comes to digital marketing, both inbound and outbound lead generation plays a crucial role in bringing out the best results. However, if you had to choose between either one of them, I suggest you research the market, the pricing, and the competitors to understand which lead generation technique works the best for your company.

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That said, if you need help automating the entire lead generation process, we have the perfect solution for you. With OneMoreLead, you get prospective ideal leads within just 60 seconds. So, what's with the wait? Sign up today.

Top 10 Real Estate Lead Generation Company

We often hear people saying Real Estate is a lucrative career. And we agree, it can be hugely rewarding. In fact, according to the Bureau of Labor Statistics, Real Estate agents earn a six-figure pay on average annually. So, what is the catch?

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The catch is that this large pay-check comes at a high stake of being able to self-promote, provide a good customer experience, and, most importantly, find prospective leads incessantly. And that does not come easy; it takes years for any Realtor to master these techniques. And that is where Lead Generation Companies come in to help Real Estate Brokers climb up the ladder.

Today, Lead Generation Companies have become one of the fastest-growing industries in the digital marketing world. And there is no one size fits all trick when it comes to this because different companies serve different industries. With hundreds of Real Estate Lead Generation Companies to choose from, we can help you simplify this daunting process of finding the right fit for you with this article.

Table Of Contents


What Is Lead Generation?

In its simplest terms, Lead Generation is the process of finding prospective customers for your business and converting them into leads. In other words, Lead Generation allows companies to find potential customers that may generate value from their product or service and nurture those prospects so that they become qualified leads for their business.

lead generation

So who are these leads that the marketing and sales team keep talking about all the time? A lead is anyone and everyone who is considered a potential customer for your business, that is, shows interest in your products and services. In fact, from the moment someone enters your website and browses through your product, they are considered a lead.

What Does A Real Estate Lead Generation Company Do?

The job of any Lead generation Company is to help you find high-quality leads by applying different marketing tactics to attract customers towards your products or services.

That said, the only characteristic that differs between various Companies is the industry they serve. For instance, in this case, the task of a Real Estate Lead Generation Company is to find local buyers and sellers for your business.

Whether you are working as an individual Broker or with a team of Realtors, Real Estate Lead Generation Companies can help you in either case. Their responsibility is to provide you with a steady stream of interested buyers or sellers within your niche. Once you hire them, they will research your niche and recommend your service to the prospects on your behalf. So, this will not only help you expand your network but allow you to focus on other parts of your campaign as well.

The core to becoming a successful Real Estate lead generation Agent is to find a sustainable way of generating high-quality leads and providing them with top-notch service catered specifically to each of them. It takes years of experience for Brokers to master this technique. So, it's harder for anyone starting new in this industry. That said, Lead Generation Companies take it upon themselves to train each Agent and provide them with the necessary data to address each issue carefully.

How Do Lead Generation Companies Benefit the Real Estate Industries In Today’s Market?

Every company starts off intending to expand their business one day and make it successful. And the key to any successful business is to master the technique of convincing your customers to purchase your products and services. Because the more they buy, the more sales your company generates, thus further advancing your company towards the path of sustainability.

So what is the one thing that goes into attracting your customers towards your products? The answer to that is Lead Generation. Lead Generation is the process through which you attract and engage the right consumers to your business. In the past, employees performed this task by manually inserting data into computers. However, times have changed.

Real Estate is a competitive profession as it is, so now, with the cherry on top Covid 19, generating a consistent flow of buyers and sellers is even more difficult. Today, businesses have been relying more on outsourcing this vital marketing technique through companies that can automate the entire process at a lesser cost.

Realtors can now generate prospects from the comfort of their own homes. Today Lead generation Companies are reshaping the Landscape of Real Estate Industries with their innovative software. Brokers can now strike a balance between strategizing for their campaigns and catering to individual clients' needs without worrying about finding multiple customers to fill their sales funnel because the Lead Generation Companies can do that for them.

Top 10 Real Estate Lead Generation Companies in 2022 That You Can Opt For

With so many Lead Generation companies entering the market, there are options available for each industry. Here, we have listed down the top 10 Real Estate Lead Generation Companies that you can choose from, in no particular order.


If you need a Lead Generation Company that will guarantee qualified leads to you, then OneMoreLead is the way to go. With access to over 40 million B2B verified leads, OneMoreLead is one of our top picks.

onemorelead homepage

OneMoreLead simplifies the entire process by generating verified leads within only 60 seconds, so it cuts down the required time by half. With the email and client-based data analytics of OneMoreLead, you can attract leads to your website. Not just that, each lead prospect generated by the company comes with a guaranteed Credit back. Thus, with OneMoreLead, you do not run the risk of wasting time and energy, and each prospect is readily available to make a deal.

From planning to execution and handing over the key-metric data to the sales team, OneMoreLead does it all and more. Since your sales team gets access to the lead data, they can identify even accurate leads for your sales funnel. Not just that, their hyper-focused database and real-time verification allow you to make a better impression on your potential customers from the get-go.


BoldLeads is popularly known as an all-encompassing platform for creating a brand image for you like a local expert in the market. This service can benefit Real Estate Agents mostly because their client base consists of local buyers and sellers.

BoldLeads consists of a fully functional CRM system that you can use to organize your new leads. With this Lead generation Company, you can not only purchase exclusive leads but get appropriate training to nurture each client. So even if you are new to Real Estate lead generation, you know how to provide customer support catered towards each client.

Unlike other Lead Generation Companies, BoldLeads create marketing ads that are tailored just for you. Moreover, it provides over 40+ landing pages and follow-up tools. So for each exclusive lead that the company generates, you can use these features to convert those leads into clients. However, you do have less control over the ad campaigns created by the company, and there is no low-cost option.

Market Leader

Market Leader is one of those Lead Generation Companies that guarantees lead every month so you can prioritize other sectors of your campaign. And rest assured that they will not be repeating the sale leads to you.

market leader homepage

Market Leader works with different sites to provide you with both buyers and sellers. While it searches prospective sellers looking for brokers to upsell their property, on the other hand, it searches for buyers that are readily available and looking for home listings. With its CRM integration, this Lead generation Company can help provide you with customer data so that you take over with the nurturing and conversion process.

Moreover, Market Leader provides a user-friendly experience with its sign-up process. All that you have to do is to create a profile, customize your contacts, and adjust the pricing and alerts. That said, Market Leader is not cost-effective for larger teams considering that it does not offer some key analytics features and social media marketing for your company.


REDX is one of the affordable ones on this list that offers you different types of leads. In order to get started with REDX, Agents have to contact customer support and start right then.

redx homepage

Unlike other Lead generation Companies, REDX works with an outbound system. In this process, the Brokers can provide a listing of the type of clients they want, and REDX will provide them with the key-metrics data.

From there, the Agents can work on the conversion process. So you only pay for the type of leads that you want. However, this can be a time-consuming strategy as well. Apart from that, just like BoldLeads, REDX also offers training and customer support which can further help you to convert and manage each client better.

Zillow Premier Agent

Zillow is a part of the Zillow Group, which is famously known for having the largest real estate lead generation website in the world. So, this company generates buyers directly from its system. In fact, Brokers pay the company to get featured on the company's pages.

Zillow Premier Agent homepage

The Live Connection feature offered by this company connects you directly to the leads by phone so that you can get started with the conversion process. Not just that, Zillow provides you with your own personalized website and CRM system. This feature can help you to attract more customers to your service and accurately measure each of those prospects.

However, when compared to other leading Lead Generation Companies, Zillow mainly provides buyers and lacks necessary follow-up features.

Google My Business

Just as you can tell, Google My Business is from Google. With this Lead Generation platform, you can have your profile appear on relevant search results and expand your reach.

gmb homepage

The most prominent aspect of GMB is that the site is free. Thus, this can be a perfect starting point for any aspiring Real Estate lead generation Agent. In order to get started with this company, you have to sign up, create your profile, and add your niche.

GMB generates leads by showing your profile and relevant information offered as ads on different search results. However, GMB only offers its services to agents that have contact with customers.


Offrs is the best option for Brokers searching for seller leads. On top of having a built-in CRM tool, it has an online home evaluation tool that allows you to both find and keep track of your lead prospects. In order to get started with Offrs, you have to schedule a 30-minute session and learn about the company, its procedures, features, and pricing issues.

offrs homepage

With its proprietary predictive tool, Offrs analyzes the sellers' information and identifies the sellers that are readily available or going to be selling their house in the near future. So you have a steady stream of sellers available. However, you will have issues generating buyers to sell these houses to with this platform.


HubSpot is a CRM-based Lead Generation Company that offers a free plan. So, if you are looking for a budget-friendly option, this can be a good pick.

hubspot homepage

For starters, even the free CRM version of HubSpot has unlimited users and data. It comes with features such as email campaigns, SMS service, third-party integration, and much more that can help you attract customers to your business. Moreover, with its reporting feature, you can track the activities made by prospects.

That said, HubSpot did not specifically get designed for Real Estate Brokers, though many Agents tend to rely on their services.

Zoho CRM

Zoho is your go-to Lead Generation Company if you want to increase your social media reach and presence. It generates both buyer and seller leads for you with the help of social media and email. So, you can optimize conversion rates and fill out the sales pipeline faster.

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Zoho analyzes your sales cycles to understand the competition and provide you with the necessary training and customer support. It also offers a free trial, so you can first get started and decide if you want to continue. Apart from that, Zoho offers multiple support plans, management tools, and opportunities to attend webinars.

Real Geeks

Real Geeks is for Brokers who work with a team. This company advertises your business on search engines and social media pages and attracts more leads to your services. And unlike other companies, you have more control over the ads. And in addition to that, it offers an extended IDX platform.

real geeks homepage

With the help of you can disperse leads across your company which makes Real Geeks a good option for Brokerages. And do not get me wrong, you will be able to get use out of this platform if you are a single Agent, but you will miss out on some interesting features.

Wrapping Up

The process of selecting a Lead generation Company can be daunting, especially if you are not already familiar with the industry. Since there is no one-size-fits-all rule here, you need to research and understand which company works the best for the services you require.

Looking for a lead generation service to handle your real estate business? Get started with OneMoreLead today to hit your target leads!

Top 6 B2B Lead Generation Software For The Best Leads In 2022

From being a necessity for only small businesses, B2B Lead Generation has quickly earned its place in the top priorities of large, well-established ones, as well. Today B2B Lead Generation Software is simply one of the fastest-growing industries in the realm of digital marketing. In fact, studies show that the Lead Generation Software industry is likely to grow by five folds within the next seven years.

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Why is B2B Lead Generation so in the talks right now? What does it do, and how does it benefit one's company? And more importantly, if you were to choose a B2B software today, which one should you be going for and why? Well, not to worry because we have you covered.

So dive right in as we answer all of your frequent queries regarding the B2B Lead Generation Software.

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What Is A B2B Lead Generation Software?

But before we start discussing B2B Lead Generation Software, let's ask ourselves if we all understand what we mean by B2B Leads. As to give you a brief, B2B Leads is the term assigned to people who are considered the potential customers for your business. So, these are the potential candidates to generate value using your products or services.

And B2B Lead Generation Tools are programs that automate the process of finding prospective leads from different channels and assist the sales and marketing teams in converting them into customers. Simply put, Lead Generation Tools help capture the attention of more and more sales leads. So instead of manually inserting data to generate interest from your potential buyers, you can focus on developing campaigns and allow the tools to help materialize the demand.

How Does B2B Lead Generation Software Work?

Lead Generation is the process through which you nurture your potential customers to the point that they want to share information with your business. And B2B Lead Generation Tools are optimized to help your sales and marketing teams find these qualified sales leads. So, the more sales lead that enter the top of your sales funnel, the more the revenues for your company.

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So how does it do it? Imagine this, you see a post on a social media page and go to their website with the link provided. Once you get interested in their product or service on their website and click the CTA button, it will immediately show you an offer in exchange for information. Information such as your email address. And the minute you fill out the form and accept the offer, you will get considered as a lead on their website.

Furthermore, the Lead Generation Software will send the data to the sales team. That said, the amount of access to data that your sales and marketing team has and their strategy will determine the success rate of the B2B Software.

Why You Should Use B2B Lead Generation Software

In the olden days, B2B was conducted manually by the sales and the marketing team. Advertisements on the television or radio or sending out emails, and many more were the process through which they used to attract prospective customers. However, times have changed.

Nowadays, companies have leveraged their Lead Generation through technology. Not only does B2B Lead Generation Software attract prospective customers to your website, but they help you manage the Leads better as well. And more importantly, it will help you grow your sales pipelines by filling out the top funnel of your customer acquisition.

Since it helps you grow your sales pipelines, it means that your entire sales process gets accelerated by filling up your sales funnel quicker. On top of that, the Software maintains your Leads information better and assesses the data to generate better Leads in the future.

The success of your company depends on multiple factors. So, the more you can focus on designing campaigns and other crucial elements by leveraging the generation of B2B Leads through technology, the better. Your company could be saving both time and energy by optimizing B2B Lead through Software instead of manual data entry.

The Key Features To Look For In A Lead Generation Software

Different solutions fit different purposes. That said, there are multiple aspects to consider while choosing the right fit for you.

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User Friendly

If your team has issues using the Software, it is not the right fit for your company. Your Software needs to be easy-to-use and accessible enough so people do not get intimidated by it and can use it even if they do not have any prior experience.


One of the key features you need to look out for is scalability. If the Software is willing to adapt to changes made along the way and how much it will charge you with every change.


The success of your Lead Generation strategy will depend a lot on how flexible your Software is and how malleable it can be to incorporate with your already existing CRM solutions and third-party technologies.

Reporting and Analytics

Data reporting and analytics are some of the most crucial parts of the Lead Generation process because it helps your team strategize and come up with better solutions. So, you need to assess how easily your Software can calculate your Return On Investment and gather the data to analyze the issues and what steps need to be taken by the team to solve them.

Top 6 B2B Lead Generation Tools

Your Lead Generation Software can only do so much for the success of your Lead Generation Strategy. However, that does not mean that you can choose whatever tool, and it will work the same for your business. Because when it comes to Lead Generation Software, there is no one-size-fits-all rule.

For your convenience, we have listed down the seven best tools to opt for while choosing the Lead Generation Software for your company.

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1. OneMoreLead

Let's start with one of the best in the industry, OneMoreLead. Now, I may sound biased, but the features provided by this Software speak for themselves. Over 3000+ brands incorporating OneMoreLead with their business is proof on itself that how seamlessly the Software nurtures client relationships.

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Source: OneMoreLead

OneMoreLead is a Lead Generation Software that allows you the Ultimate Lead Generation experience by finding Leads within only 60 seconds with its over 40 million B2B database. Each Lead is verified and comes with a guaranteed Credit Back, a piece of information that you can further save in its dashboard for future seamless Lead generation.

With its automated email feature and client-based data analytics, you can attract more people to your site and convert them into verified sales Leads for your business. Furthermore, its hyper-focused database and real-time verification enable you to find the perfect potential customers and facilitate a better first impression of them. And if all of this was not enough to sail your ship, it offers three different pricing solutions so you can incorporate OneMoreLead regardless of the size of your business.

2. Skrapp

Skrapp is a Chrome Extension that basically finds out the LinkedIn emails of your prospects. Once you incorporate Skrapp with your LinkedIn profile or Sales navigator, it assesses the information and delivers you a list of qualified B2B Leads, including their email and contact information.

skrapp homepage

With the help of up to 150 contact details provided every month by Skrapp, you can quickly grow your sales funnel by building a relationship with your Lead prospects. All you need to do is go to each person's LinkedIn profile name and click "Find Email," and the software will generate it for you. And if all of that was not enough, it starts its paid plan from $49 per month only.


Prospect is one of those sales automation software that you will find mentioned in almost every article. It is a modern-day email prospecting tool, fully integrated with tools like Salesforce, HubSpot, Pipedrive, and helps you quickly fill out the sales funnel by analyzing Leads based on website activity. Once you integrate this software as your Google Chrome Extension, it finds suitable prospects and automatically generates a list of all the ideal Leads. From there onwards, you can send customized emails directly to your Leads and track the performance all with one click. That said, its monthly plan starts from as low as $35, which makes it even more accessible to a larger audience.

4. HubSpot

From generating Leads from the marketing emails to categorizing them according to the target audience and tracking down the performance of emails sent to the Leads, HubSpot does it all.

hubspot homepage

HubSpot is fit for landing pages, SEO optimization, social media, analytics, and ticks almost all of the boxes of the needed features within a Lead generation Software. Its email extension feature lets you send emails in bulk and decide on which emails to track.

The software that starts with a monthly paid plan of $50 lets you attract people to your website and further nurture them into valuable Leads. So, not only is this app generating Leads to increase traffic on your site, but analyzing the results for you to close the deal quickly.

5. LeadFeeder

LeadFeeder is another useful B2B Software that alerts you of everyone that visits your website, even if they do not fill out any forms. It uses Google Analytics to connect to your account and help you find better Leads for your sales pipelines by analyzing the website traffic. Once the Software finds potential Leads, it sends the data directly to the CRM for further analysis.

Signing up to LeadFeeder will allow you an insight into your company's employee count, industry details, contact details, and many more. They offer a 14-day trial period, so you can try it out and see if it's the right fit for your company. Once you find it helpful, you can start with its Premium monthly plan starting at $63.

6. Intercom

If you want to incorporate live chat on your site, Intercom is the way to go. Starting at a $49 per month plan, this software allows you to attract more people to your site and then keep them engaged with the live messaging.

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With Intercom, you can send emails to your ideal prospects, manage automated conversations on-site, and, in return, keep them engaged with demo videos and much more. Thus, the traffic and engagement increase on your website.

How to Choose the Right B2B Lead Generation Tool?

Considering the number of Lead Generation Tools that are available in the market currently, the process of choosing Lead Generation Software for your company can simply become daunting.

So start by making a list of all the features you need to incorporate with your Lead Generation Strategy. You should consider factors such as the size of your business, your industry, your competitors, and your end goal with your Software. If you want something that will better the user experience for your customers by answering questions on-site, go for Software that features bots. However, if you are looking for something that will fill out the sales funnel quicker by generating potential customers, go for Software as such.

Remember to prioritize the decision of your sales and marketing team and try to go for something that they are comfortable using.

Final Words

Regardless of your take on Lead Generation Software, your business could be wasting both its time, energy, and resources by manually inserting Lead data.

Lead Generation Tools not only allow you to attract prospects to your website but to convert them into loyal customers as well. It rids you of the added inconveniences of manually inserting data for sale Leads and allows you to focus on other components of your business campaign.

Looking for a B2B lead generation software that can be the best fit for your business? You can give OneMoreLead a shot.

Book a demo today, and find your leads from a database of over 40 Million verified B2B prospects.