Automated Lead Generation Software: Why And Which One To Choose?

Whether you sell to consumers or businesses, you would be losing potential leads each day if you’re not utilizing any lead generation software. Automated lead generation software can do many wonders to leverage your presence in this highly competitive market.

lead generation
Image by Austin Distel from Unsplash

For a business to develop, lead generation needs efficient strategies and channels. No matter how much effort you put, you need more and more leads to grow your business. Automated lead generation software can optimize how you generate leads; your business growth will suffer without it.

B2B or B2C marketers are constantly building strategies to acquire automated leads. Your automated lead generation process will provide you with a consistent stream of qualified leads. In addition, the more you automate your lead generation process, the more efficient your sales funnel will become.

This article will help you identify why your business needs automated lead generation software and the best ways to achieve it.

Table Of Contents


What Is Lead Generation Software?

Lead generation is the process of attracting potential customers into your sales pipeline so that you can engage them, tell them about your products and services, and proceed them through the channel.

This software can also make it simple to segment and target the appropriate leads based on demographics, marketing channel, or use case.

This process is divided into two categories. First, outbound lead generation methods include direct mail, email marketing, and cold calling. On the other hand, PPC, content marketing, and SEO are all methods of generating inbound leads.

What Is Automated Lead Generation?

Automated Lead Generation uses software to automate some aspects of your lead generation and marketing process. It enables your company to produce better results for lead generation and nurturing without the time investment required for traditional outreach and sales.

automated lead generation software
Image by Fotis Fotopoulos from Unsplash

This will provide a consistent flow of potential leads into your marketing. The advantages of this approach include a consistent flow of sales leads and increased sales productivity.

An automated lead generation software can help you in the following:

Why Should You Use An Automated Lead Generation Software?

Your sales and marketing team can’t do the repetitive tasks all day. You hired them to help you generate more leads for your company and achieve your growth goals.

You can keep your pipeline full without resorting to repetitive tasks by automating parts of your sales and marketing process.

Thus, with automated lead generation software, your team can focus on high-impact tasks such as closing deals and investing in new strategies to accelerate your growth.

Let’s look at the benefits of automated lead generation software:

  1. Ensure increased efficiency
  2. Help you prioritize your prospects
  3. Maintain regular connections with customers
  4. Nurture your prospects better
  5. Keep track of your progress
  6. Enable you to close the sales faster

What Are The Types Of Automated Lead Generation Software?

By now, you already know how automated lead generation software can streamline your sales funnel. Below, we will be discussing five types of automated lead software with examples to help you choose according to your requirements.

Customer Analytics And Data Collection Focused

Now, let's look at customer data collection and analytics automation tools to see how they can help you automate processes and collect data more easily.


OneMoreLead can offer you the ultimate lead generation process with its automated email service and customer-focused data analytics. Having a B2B database of over 40 million verified B2B prospects, OneMoreLead can identify clients that are relevant to you.

OneMoreLead Homepage
Source: OneMoreLead

OneMoreLead enables filtering data for prospects that can facilitate your communication with clients so you can promote your business to them. It has real-time verification, and seamless prospect lists integration.

Pricing plans of OneMoreLead are convenient, including three sections. Thus, if you are a small business owner, you can select the plan as per your requirements and budget to speed up your sales growth.


Hotjar analyzes potential customers' site and/or promotional landing page behavior in real-time. It accomplishes this by generating heatmaps that visually represent where prospects click, move, and scroll on your site, thereby providing a clear picture of your behavior analytics.

Hotjar Home Page
Source: Hotjar

It also includes customer surveys and real-time feedback gathering tools that you can use to improve the flow and branding of your website in order to convert potential leads into customers.


Leadfeeder is a B2B automated lead generation software that uses Google Analytics to display companies that visit your website. It enriches your CRM data with visit details and enables your teams to use the same data across the board. Increase the number of leads who have expressed an interest in your services.


Qualaroo is a powerful customer feedback tool that allows you to collect customer insights that are ten times more valuable than email surveys. Its proprietary pop-up surveys, known as Nudges, enable you to ask the right questions to your users at the right time. You can save time when creating web, in-app, and link surveys by using ready-made nudge templates.

Email Marketing Focused

Email marketing remains one of the most lucrative marketing channels. You must consistently build your email list and target it with the appropriate message.

Let's take a look at three lead generation tools that can help you boost your email marketing lead generation efforts.


AeroLeads is a powerful web-based Prospect Generation Software that not only finds relevant prospects but also obtains their contact information. All data can be saved in your account, exported, and transferred to other sites such as SalesForce, Zapier, HubSpot, Mailchimp, and so on.

aeroleads homepage
Source: AeroLeads

It is a robust Prospecting and Sales Intelligence software that integrates with sites such as LinkedIn, Crunchbase, and AngelList, as well as allowing you to upload your own lists.


ConvertKit is an email marketing and lead generation platform that allows you to send automated email campaigns to your subscribers and customers. It also allows you to create simple landing pages and forms for collecting email addresses.

Source: ConvertKit


Mailshake is a sales engagement platform designed for modern sales teams. Send personalized cold emails at scale and assign tasks to engage with prospects via phone and social media, all from a single dashboard and in a single sequence.

mailshake homepage

Mailshake will fit perfectly within your sales tech stack, with native integrations to top salesforce and Pipedrive and 3rd party integrations to thousands of apps.

PPC Marketing Focused

Here are some tools that will help with your PPC efficiently.

Google Ads Editor

Google Ads Editor is a free app that allows Google Ads advertisers to make bulk changes to their PPC campaigns while they are offline. Although it is not completely automated, it does allow you to streamline and manage your PPC marketing.

It allows you to manage, edit, and view multiple accounts at the same time, making it easier to manage your Google PPC campaigns.


Optmyzr can manage PPC ads more effectively at scale with recommendations for optimizations you can apply with a single click. Manage Google Ads, Microsoft Ads, and Amazon Ads ads, bids, budgets, keywords, and more. Create and manage shopping ads based on your merchant feed. Custom workflows are also automated.

optmyzr homepage

Traffic Booster

Traffic Booster is a good Optmyzer alternative for more PPC automation. It is designed for eCommerce retailers and handles all aspects of your PPC marketing, automating the entire PPC lead generation process. It creates, manages, and optimizes campaigns for peak performance and optimal ROIs.

Landing Page Focused

Let’s look at some landing page focused automated lead generation software:


Leadpages makes it easy for small businesses to create landing pages, pop-ups, and alert bars. It collects leads while also automatically routing them through CRM and other tools. Leadpages helps you grow your email list by providing built-in opt-in offers, instant digital file delivery, and conversion-optimized content with real-time tracking.


Instapage is a lead generation tool that lets you create custom landing pages for all of your digital advertising campaigns. It has been used to create over four million landing pages to date.

Instapage enables you to create personalized landing pages that adhere to your brand's guidelines. The landing pages are also mobile-friendly and AMP-optimized.


RightMessage generates onsite CTAs based on specific user behavior on your website. It ensures that users' experiences on business websites and landing pages are as personalized as possible by analyzing site visitors to determine who they are, what they do, and what they are looking for.

Customer Communication Focused

Let’s look at the tools that facilitate your communication with the targeted prospects:


Intercom is a platform for customer communications. It allows you to improve customer relationships by providing personalized, messenger-based experiences throughout the customer journey. It enables teams to manage all customer interactions from a single dashboard and personalize communications using customer data.


Drift is a one-of-a-kind platform that combines Conversational Marketing and Conversational Sales to help businesses grow revenue and customer lifetime value more quickly. It is used by over 50,000 businesses to align sales and marketing on a single platform to deliver a unified customer experience in which people are free to speak with a business at any time, on their terms.


Recart is an automated lead generation software that allows you to send broadcasts or personalized notifications directly through Messenger. It also includes automated sequences that are triggered based on how a user interacts with your page. As a result, each recipient receives a more personalized communication. Recart also gives you the option of offering a customer chat feature directly through Facebook Messenger.

SEO Automation Focused

Let’s look at the tools that help in SEO automation for your business:


Semrush is an all-in-one platform for marketers to manage SEO, content marketing, competitor research, PPC, and social media marketing. They provide a variety of tools for SEO automation (such as rank tracking, on-page SEO, and competitor SEO analysis) to streamline searches and drive more qualified prospects to your website.


SEOs and marketing professionals all over the world rely on Ahrefs as the ultimate SEO toolset, powered by industry-leading data. Ahrefs crawls the web, stores massive amounts of data, and makes it easily accessible via a straightforward user interface. Keyword research, link building, content marketing, competitive research, website audits, and rank tracking can all benefit from the data.


Ubersuggest, created by Neil Patel, allows users to reverse engineer their competitors' SEO and content marketing strategies. It is an SEO tool that is designed to streamline SEO and create a content blueprint. It includes a variety of SEO tools such as keyword research, top SEO page reports, backlink data, generating content ideas, and more.

Wrapping Up

Automated lead generation software can boost your lead generation efforts ensuring that you attract the right visitors and provide them with the right offer. You can spend a huge amount of money for your business, but if you’re not optimizing your lead generation with personalization, then you will be losing your customer acquisition.

If you’re looking for a reliable solution for your automated lead generation software, OneMoreLead will be a perfect fit for you. Having customer-focused data analytics, OneMoreLead can find qualified leads for your business.

So, what are you waiting for? Sign Up today and leverage your lead generation.

Top 15 Lead Generation Software To Leverage Your Small Business

If you have a small business, your main priority is to generate leads to drive customers. And if you’re not actively planning for your lead generation, it’s time to rethink your business strategy.

driving lead
Image by Austin Distel from Unsplash

Lead generation is one of the most important aspects of sales. When you can’t generate meetings with your dream clients, you can’t sell anything. The world is changing, and lead generation seems overwhelming. Any small business owner needs to know the tactical ways of lead generation to grow their business.

There are tons of software available that can leverage your lead generation process. As a beginner, you may find it challenging to choose the right one.


What Is Lead Generation?

Your business will only be lucrative when your customers decide to hit your site’s ‘purchase’ button. But what about the traffic that visits your site, knows about you but never makes a purchase?

This is where the concept of lead generation enters the picture.

Lead generation is basically where you attract as many people as possible to your brand, services, or products. This is the beginning part of building a relationship with a prospect. Eventually, convert them into a customer.

It's a complete process that begins with the initial contact and ends with them providing you with their contact information, which you can use to convert them into your potential customers.

What Is Lead Generation Software?

Lead generation software is a program that automates the process of generating leads. These leads can be nurtured and converted into customers.

Image by Clément Hélardot from Unsplash

Without lead generation software, you can not have a fresh inflow of leads coming to the business that you can’t afford. To keep the prospects knocking on your door, you have to utilize a lead generation tool to leverage your small business successfully.

How Can Lead Generation Software Facilitate Your Small Business?

sales revenue
Image by RODNAE Productions from Pixels

Lead Generation Software has tons of benefits. Here we have included a few of them:

  1. Generate leads and maintain accurate contact information
  2. Identify new prospects
  3. Nurture leads
  4. Close sales faster
  5. Keep track of customer interactions and participation
  6. Boost revenue
  7. Gather business opportunities

Top 15 Lead Generation Software For Small Business

By now, you already know the benefits of having lead generation software. Now, let’s glance at the top software that is ruling in the market for their lead generation service.


OneMoreLead can offer you the ultimate lead generation process with its automated email service and customer-focused data analytics. Having a B2B database of over 40 million verified B2B prospects, OneMoreLead can identify clients that are relevant to you.

OneMoreLead homepage
Source: OneMoreLead

OneMoreLead enables filtering data for prospects that can facilitate your communication with clients so you can promote your business to them. It has real-time verification, and seamless prospect lists integration.

Pricing plans of OneMoreLead are convenient, including three sections. Thus, if you are a small business owner, you can select the plan as per your requirements and budget to speed up your sales growth.


Leadfeeder software allows you to learn more about the people who visit your website and converts them into sales leads. It displays a list of companies that have visited your site, along with information on which pages they viewed and how they discovered you.

leadfeeder homepage
Source: Leadfeeder

Leadfeeder uses the Google Analytics API to connect to your account and retrieve data about website traffic. When you come across a lead that looks promising, you can email it to your team or send it directly to your CRM.

HubSpot Marketing Hub

HubSpot Marketing Hub is a comprehensive digital marketing platform with lead generation, customer service, and collaboration features. It can easily generate marketing emails quickly, sequence content by the target audience, and track performance.

hubspot homepage
Source: Hubspot

HubSpot Marketing Hub has automated email generation, web searches, real-time chat, and many more features. Each employee has access to the same information and can evaluate the whole communications history with its centralized customer records. allows users to search for emails to add to their list. HubSpot,, and Salesforce are just a few CRMs that can be integrated with the tool. It also has a Chrome Extension that can assist you in finding potential clients with a single click.


Pipedrive enables a CRM and pipeline management tool that helps companies plan sales activities and keep track of deals. It automates every step of the process of turning a potential lead into a successful sale.

pipedrive homepage
Source: Pipedrive

Pipedrive gives salespeople complete visibility into various sales pipelines. The progress stages for each deal are displayed in a robust interface, along with full details for the upcoming items.

The system can monitor pending activities in each pipeline using the activity & goal feature. Pipedrive also provides custom sales reporting tools to track individual and team goals, analyze sales data, and create visual reports.


One of the finest landing page builders on the market is SeedProd. In just a few minutes, you can create beautiful landing pages with a drag-and-drop builder.

SeedProd homepage
Source: SeedProd

SeedProd is there for you, whether it's for sales, maintenance, webinars, or campaigns. You don't even have to worry about designing responsive and mobile-ready pages with many landing page templates.

SeedProd gives you a leg up on the competition by integrating with various email service providers and defending your pages from spam, chatbot, and other forms of fraud.


You don't need any coding skills to create stunning lead capture forms and with OptinMonster. Choose from various pre-made templates or create your own using their drag-and-drop builder. You can also aim and customize your opt-in offers to match the behavior of your site's visitors.

OptinMonster homepage
Source: OptinMonster

It also allows you to separate and track your analytics to stay on top of your marketing. You'll be able to quickly see which pages generate the most traffic and which offers are the most effective.


Bitrix24 is a full-featured CRM that keeps track of your leads, messages, tasks, calendars, contact information, and records, among other things. You can generate leads with project management, social networking, email marketing, and phone management tools.

Source: Bitrix24

It enables many features such as landing page generation, CRM forms, social media marketing. Bitrix24 makes it simple to create web forms that capture lead data. You can insert fields for contact information, company, deal, quote, and your customized lots to a form template.

You can select which fields are required to verify the information you've entered. The form creator enables you to add missing fields to ensure that information is captured and routed accurately.


Clearbit provides you with the most relevant data about your potential clients so you can better understand their wants and needs and tailor your approach to them.

Clearbit homepage
Source: Clearbit

You'll learn everything there is to know about each employer and employee lead, including their role, technologies used, length of service, and more. You can also get their information by entering their email or domain or using your unidentified traffic.


Pardot is a marketing software designed specifically for business users. It can help you boost brand awareness through automated marketing and generate leads for your sales pipeline.

Pardot homepage
Source: Pardot

A landing page builder, intelligent forms, organic and paid search, and social posting and profiling are all features of Pardot lead generation.

It monitors performance in a variety of areas, including:

Constant Contact

Constant Contact offers a variety of user-friendly marketing resources to help small businesses and nonprofits grow their customer bases and maintain relationships. Email marketing, product promotion, social initiatives, and reporting and survey management are among the services available, which can be purchased separately.

ConstantContact homepage
Source: Constant Contact

Businesses can import customer data from spreadsheets. To grab new contacts and build email lists, email sign-up forms can be customized and incorporated on web pages. The system includes real-time reporting functionalities to monitor email opens, clicks, forwards, social shares, and more, as well as hundreds of customizable email templates with drag-and-drop elements.

Constant Contact arranges seminars and training both person and online to help individuals enhance their marketing efforts.

Agile CRM

Agile CRM is a customer relationship management (CRM) solution for small and midsize businesses hosted in the cloud. It includes features such as contact management, scheduling bookings, marketing automation, project management, a landing page builder, and a level of expertise.

Agile CRM homepage
Source: Agile CRM

Using the contact management module, users can record and access customer data such as contact information, social media accounts, and lead scores. Users can also sync data with email services.

The system can monitor website traffic to analyze customers’ behavior, and automation tools provide a drag-and-drop interface for creating workflows.

Agile CRM also has task management capabilities. Users can drag and drop tasks into lists, sort them, make notes, and change the status of their tasks.


Large numbers of small and medium-sized B2B businesses use Salesflare's intelligent CRM and email community engagement platform to sell more with less effort.

Salesflare homepage
Source: Salesflare

It gathers data from social accounts, emails, calendars, devices, company databases, and professional email signatures to automate data input for users in CRMs.

Customers of Salesflare mainly use its CRM to create, and follow-up leads with the help of its sales monitoring and automation features. It has an automated address book, built-in email tracking, and the ability to send personal emails. It also has lead scoring, social integrations, sales analytics, and a lead scoring system.


Oliverlist is an all-in-one software that will allow businesses to increase the number of new customers they acquire in an automated manner. This software helps streamline email outreach by incorporating more categorization when contacting people unfamiliar with the company and making the most of it.

Oliverlist homepage
Source: Oliverlist

Companies will be able to input and discover professional emails from various sources based on their requirements, strategy email outreach campaigns with fully automated follow-ups, and response processing via artificial intelligence. Eventually, it lets the algorithm decide which prospects are the most responsive to offers.


Intercom is a sales, marketing, and support framework that uses a bot-focused algorithm, directed emails, push and in-app texts, and an incorporated help desk to attain, engage, and support customers. It assists sales teams across all industries by allowing them to send targeted messages and chat with leads to convert them into customers.

Intercom homepage
Source: Intercom

Depending on the location and account owner, Intercom auto-assigns leads presently. The app keeps track of your browsing habits, data, and referring URLs. Additionally, the software facilitates the organization of inter conversations.

Wrapping Up

Many successful small business owners are constantly looking for new ways to expand their customer base and develop their businesses. The best way to keep your business alive is to generate high-quality, marketing-qualified leads consistently.

Generating leads isn't always simple. The best lead generation software helps you identify and engage prospects across multiple channels, allowing you to maximize your lead generation efforts.

If you are looking for one such tool, OneMoreLead could be the right pick for you.

Book a demo today, and start winning your potential customers every day.