In today’s world marketing has become more personalized and targeted. Brands that are using data to personalize marketing campaigns are seeing the results. The more saturated data you have, the more relevant your marketing becomes to the audience. According to Salesforce statistics, high-performing companies utilize data for targeting and segmentation 51% more than underperforming companies. […]
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Image from Unsplash by Cytonn Photography B2B sales prospecting aims to discover potential clients and convert them to customers. You have to qualify leads, initiate discussions, and nurture connections to move prospects through the sales pipeline and finally close deals. B2B sales prospecting aided by sales technology can help you optimize prospecting activities quickly. It […]