A Comprehensive Guide To Database Marketing: All You Need To Know

As a business person, how do you approach your prospective clients? Do you follow a customer-centric approach or not? Do you try to understand what your customers need, and respond with engagements that meet these needs? If your answer is “Yes,” you are probably familiar with database marketing.

database and software written on a tablet
Image from Freepik by rawpixel.com

Real-time data. Actionable insights. 360 customer views. Personalized engagement strategies. Omnichannel campaigns. These may be buzzwords, but they’re also critical to effective marketing and business growth, and database marketing is the key to all of them.

Table Of Contents


What Is Database Marketing?

Database marketing, aka customer relationship management, is a process where you collect, organize, and analyze consumer data in such a way that you can use it to better communicate with existing or potential customers.

It frowns upon the “one size fits all” standard marketing approach, adhering instead to the axiom that people respond better to more tailored, more personalized marketing. Simply put, database marketing involves understanding and managing your customer database.

Database marketing is an extension to direct marketing.

It allows the increase of customer engagement and loyalty programs for businesses. One of the main reasons marketers use database marketing is due to its power to create a personal shopping experience for customers. Not only that, but it also improves the efficiency of your marketing.

Types Of Database Marketing

There are two types of database marketing: Consumer Database Marketing and Business Database Marketing.

Consumer Database Marketing

This type of marketing is used by B2C or D2C marketers who sell their products direct to the customer.

Generally, B2C companies apply some basic strategies like free giveaways, free shipping, discount offers, contests, and account registration during checkout to collect the consumer database.

These usually help them collect the first and last name, email address, phone number, gender, location data, transaction history, postal address. Through third-party data sources, other attributes like household size and income can be appended to the customer file.

Once they built the consumer data they can send personalized advertisements, offers, or promotions through various sources of marketing like Social media (Facebook, Instagram, Email, postcards, and more)

Business Database Marketing

This type of marketing is mainly done for B2B companies that sell directly to businesses.

In the Business database, the information is more advance compare to the consumer database focused on high-value targets. That’s why this database is smaller than the consumer database, also subject to lower restrictions and privacy limitations.

The Information gathered in this database is a company Email address, company profile, job titles, annual turnover, company/employee size, estimated annual revenue, SIC and NAICS codes, technology stack, and LinkedIn profiles. This information can be easily acquired through a data provider.

The primary goal of B2B database marketers is to reach key decision-makers in organizations at scale through benefit-driven emails, industry-focused social media ads, and targeted direct mail pieces.

Importance Of Database Marketing

Database marketing enables marketers and advertisers to create relevant messages to their current and potential customers. When done right, there are many benefits of database marketing.

Here are a few:

How Database Marketing Works

To keep database marketing work smoothly, marketers need to follow some basic steps:

Data collection

If marketers want to sell their products in the market it is necessary to find out the targeted audience which is possible through data collection. It includes name, address, or other demographic information about the customer. This data will be collected from third-party bodies or directly through the customer.

Gather Knowledge from the data

After data collection, the next step would be analyzing the data and gather the information that can be used for marketing.

Hands using tablet screen showing statistics business data
Image from Freepik by rawpixel.com

For making a model of customer behavior marketers can use a Database management System or Statistical Techniques through which they can make a decision on which type of customer will be targeted.

Communicate with the customer

Once you’ve collected the data, you need to communicate with the identified customer by sending the promotions and keep them updated by using digital media like email.

It is important to keep the frequency of these emails in check to avoid flooding the customer’s inbox with too many updates. This can also easily end up in the spam or junk folders.

Making Business strategies

Database marketing is not just about sending promotional emails or creating a list of the targeted audience but it is more than that. By deep analysis of this information, marketers can make future business strategies.

Effective Database Marketing Strategies

How should you get started creating your own database marketing strategy? Here are a few things to consider.

Identify your target audience

How old are they? What income level? What job title? Where do they live? What are they interested in? What else do they buy? Build a detailed ideal customer profile for your product, and then use this profile to decide what kind of information you need to include in your database.

Collaborate with other teams

Marketing, sales, and support all have direct contact with customers and prospects. What information does each team need to be effective?

Find the right software

Customer data doesn’t do anyone on your team any good if they can’t access it. Choose a tool that makes it easy to see different kinds of information, customer types, and even organize customer information to match your different product or service categories.

Gather customer data

Look to both internal and external data sources, including, acquisition data, demographic data, technographic data, activity data, psychographic data, transaction data, and correspondence data.

onemorelead database
Source: OneMoreLead

Keep data up-to-date and backed up

Building a customer database takes a lot of time and effort. Protect your investment by safeguarding against power outages and technical glitches.

CRM software can automatically update profiles when customers enter new information, and online tools can protect against data decay by integrating with your software and updating each contact as they browse your website with activity data.

Respect customer privacy

Social media makes it easier than ever to get detailed insights into your customers’ interests, perspectives, and life updates. Effective personalization is about providing a relevant message to an interested audience, not proving how much personal data you have.

Benefits And Challenges Of Database Marketing

Though effective Database Marketing is essential for overall success, it comes with both benefits and challenges. Here are the benefits and challenges of database marketing:

Benefits Of Database Marketing

Today’s consumers expect a personalized experience with your brand. To deliver one, marketers need a unified view of each customer across every touchpoint. Only then can they understand the customer’s journey and engage them in a meaningful way. Database marketing strategies make that easier.

Customer databases can help you:

Challenges Of Database Marketing

Database marketing offers some compelling benefits. But to do it successfully, marketers need to understand the challenges as well.

Watch out for these database marketing challenges:

Data decay

Anytime a customer or prospect changes jobs or earns a promotion, moves to a new address, changes their name, gets a new email address, or makes any other life change, their profile becomes out of date.

A well-managed database decays at an average of 2-3% each month, which means in just a year, a third of your data could be invalid. To limit data decay, focus on information that is less likely to change: name and phone number, for example, rather than business email.

You can also use an email and phone verification service to make sure you have the latest information in your database.

We recommend VerifyBee - an intuitive, feature-rich, and affordable customer verification software. It is built for businesses looking to streamline their sales, intake, outreach, and customer relation efforts.

Data accuracy

Customers don’t always provide accurate information. Typos, handwriting legibility, or incomplete info can have a big impact on the quality of your database. You can limit inaccuracies by replacing input fields with standardized drop-down menus or checkboxes.

Acting on customer data in a timely manner

Collecting and analyzing customer data is just the first step. You have to act quickly enough to capitalize on a customer’s interest in and interactions with your brand.

This is where marketing automation tools or B2B Database Software become so important.

By unifying rich user profiles with a powerful segmentation and omnichannel marketing campaigns, you can deliver timely, personalized experiences for each user.

Difference Between Database Marketing And Direct Marketing

Database Marketing is a form of direct marketing. While the terms are used interchangeably at times, these are two distinct concepts. Here are the key differences between database marketing and direct marketing.

Try Database Marketing If

Try Direct Marketing Methods If


With thousands of advertisers fighting for customers’ attention every day, the need for a database marketing strategy is critical. The businesses that place their customer’s needs, experiences, and preferences will always come out on top!

If you’re looking for a B2B Database providing tool to help you in this process, you can give OneMoreLead a shot. With a database of over 40 Million verified B2B prospects to search from, OneMoreLead allows you to easily find the perfect prospect for your product or service.

So what are you waiting for? Book a OneMoreLead demo today!

Buyer Intent Data - What Is It And Why It Matters In 2021?

Imagine being able to recognize organizations in their buying cycle who are actively looking for a product similar to what you offer. Buyer intent data lets you do exactly that.

Buyer Intent Data
Photographer: Cytonn Photography | Source: Unsplash

Only 25% of B2B organizations use buyer intent data, but it's one of the most effective ways to grow your pipeline of qualified leads.

If you are reading this article, you're probably aiming to start leveraging intent data to effectively expand your lead pipeline.

In this article, we'll explain what intent data is, how to utilize it, and where you can get it. Let’s get started!

Table of Contents


What Exactly Is Buyer Intent Data?

Buyer intent data is made up of aggregated behavioral signals that allow businesses to identify buyers throughout the buying cycle.

It may sound complicated, but you are most likely to already consider it in your sales and marketing strategies.

Behavioral signals of buying intent include things like:

Actually, buyer intent data is a set of information indicating a lead, who is in their buying cycle and is about to buy your solution/product (or a competitor's solution).

Website data, off-site activity, CRM, social media data, and content consumption data are the most common sources of intent data.

How Invested Are Your Buyers?

Interactions with a website or a campaign can be used to evaluate engagement. Data should constantly be scored by your sales team based on how engaged your leads are.

Whether it's a chatbot conversation, time spent on your website, or the number of actions taken on your website. These behaviors are all indicative of the buyer's journey, and your sales staff should make contact at this point.

Where Does Buyer Intent Data Originate?

There are two types of intent data, each from a different source: Internal and External. We'll look at internal intent data as well as external intent data.

buyer intent data types

Let's take a closer look at what each of them means.

First-Party Data or Internal Intent Data

First-party intent data is another name for internal intent data. This data is acquired in-house using your marketing automation platform or if you have a web app, application logs.

The advantages of collecting intent data internally are that you'll have complete control over what and how you collect it. You can also act on it right away and tailor how this constitutes buying intent to your preferences.

Third-Party Data or External Intent Data

Then there are third-party intent data, also known as external intent data. As the name implies, this is collected outside of your institution but can be used by your team.

Third-party intent data is obtained through IP lookups or cookies on specific websites. Since it is difficult to collect and use intent data in-house, using an external provider and licensed behavioral data is a popular way to capitalize on this valuable resource.

Benefits Of Using Buyer Intent Data

There are strong benefits of using Buyer Intent Data in your marketing strategy. Let’s see the benefits of it and why you should be using it!

1. Greater Prospecting Efficiency

Closing more deals is the top sales priority for 75% of businesses.  Wouldn't you want to know if a lead is almost ready to buy?

Prospecting becomes easier with intent data.

Companies are researching your solution to make your sales representatives' jobs easier and faster. Because you know who is looking at which content, your team can personalize their communications with each lead.

Furthermore, third-party intent data will inform your team about how and what leads are researching. This allows you to engage with leads as soon as possible and add your solution to their list of considerations.

Getting access to B2B intent data will boost your sales team. They'll be able to prospect for SQLs in a relatively short time than it would normally take them, and they'll be able to make the most of their time.

2. Improved Outbound Sales Performance

Only 18% of marketers believe that their outbound efforts generate the highest quality leads. While cold outreach can yield results, you never know if the prospects you contact are ready to purchase.

Your sales cycle may be lengthy because most purchasers now see at least 3-5 pieces of content before attempting to engage with a sales rep and conduct additional research such as talking to colleagues or looking at vendor review sites such as Capterra.

Providing your sales team access to a source of intent data enables them to contact qualified leads earlier in their buying cycle rather than wasting so much time sending emails to unqualified leads.

Intent data can also improve the return on investment of your B2B content syndication efforts. You can see who is looking into your solution and better target your content.

3. Advanced Sales Prioritization

Traditional lead scoring involves adding points to a lead's score when they complete specific actions.

Intent data reveals alternative options your leads take even when they aren't on your site. Based on the research on your solution, your marketing team can precisely lead score and anticipate people's buy intent.

Your sales agents can then use that information to prioritize who they contact based on how eager to buy they are.

4. More Accurate Account-Based Marketing Campaigns

Personalization is the foundation of successful Account-Based Marketing strategies. The most efficient strategy to optimize your ABM efforts is to lay out your buyer journey and always deliver the most relevant information to leads.

By segmenting your lists and only providing relevant content to purchase-ready leads, intent data allows you to proactively nurture leads in your campaigns. This ensures that every touchpoint in your marketing corresponds to the lead's expectations.

5. Produce Relevant and Targeted Content

The connection between topics and context can be seen using intent data. You can address people's inquiries about your product or service in new content if you know what they're asking before they buy it.

These insights can be used by your marketing team to direct content generation and boost the inbound flow of leads to your website.

How To Judge Buyer Intent Data Quality?

Only 46% of salespeople have statistical insights into their consumers' readiness to buy. This figure is modest, given that practically every sales agent would agree that this information would be extremely beneficial.

Why are so few sales teams have the access to such important data?

Calculating buyer intent, turns out, is a difficult undertaking. Initially, you must establish what is important to you and how you prioritize interactions with key decision-makers.

You must also account for who is engaging with your brand, as it is pointless to track, score, and spend time on leads who aren't a good fit for your company. You can then forecast buyer intent by collecting buying signals. 

When creating intent data, you should take numerous factors into account, including recency, frequency, and engagement.

1. Recency

The frequency with which a prospect interacts with your content is valuable information. If you wait weeks to contact leads who have viewed your website, they will have either made a purchase decision or will have forgotten about you.

In sales, timing is crucial. According to research, the vendor who reacts or contacts the customer first receives 35-50% of the sale. Your sales staff will close more deals if they respond quickly to buyer intent and contact decision-makers at the optimal time.

2. Frequency

Another important sign of buyer intent is frequency. If you notice a lead visiting important pages regularly (e.g., your pricing page, case studies, etc.), you can presume they're in the buying cycle.

Your sales staff will then be aware that now is an excellent moment to contact them.

3. Engagement

You may utilize engagement as the third signal of buyer intent. Most lead scoring systems focus heavily on engagement, and the same holds true for intent data.

It's a good opportunity to contact a lead who is interacting with your content on your website, through a chatbot, or an email nurturing campaign.

In conclusion, these three considerations are all critical for generating accurate intent data. This means you can create a complete image of your potential consumer, determine when they're ready to purchase, and reach out to them with a tailored message.

Final Thoughts

Intent data will alter your prospecting and how you engage with leads. Companies that use intent data have a clear competitive advantage over their rivals. Identifying ideal buyers during their purchase cycle enables your staff to engage with leads in the most effective way.

Looking to find the perfect prospects for your business? Book a One

7 Ways To Grow Your Email Database In 2021

The key to successful email marketing is having a responsive and engaged email database. It is also one of the most difficult challenges for many businesses. So how do grow your email database consistently?

Image from Freepik by @jannoon028

While you definitely have something exciting to offer customers, how do you tempt them to enter their email addresses and sign up? Spend a little time growing your email database correctly, rather than renting, buying, or sharing lists, and you will reap long-term rewards.

In this article, we will discuss several strategies that will help you build and grow an engaged email database.

Table of Contents

What Is An Email Database?

An email database is a list of names and email addresses of people who granted permission for you to contact them with updates and promotions about your company. Simply put, they are the list of people who wish to hear from you.

As the marketing quote goes, “The money is in the list”. Thus, the size and quality of your email list will determine your revenue. You can earn big bucks by having an active and engaged email database.

Why Is Growing Your Email Database Important?

Your main goal when building an email database is to increase the number of potential leads on your website. By doing so, you can convert them into loyal customers down the road.

Keeping an email database allows you to stay in contact with customers and prospects directly. All in All, growing your email database could lead to higher revenue.

Growing your email database can result in,

A strong email database can give your business a competitive edge and generate profits for your company. You can deliver significant ROI with an email list regardless of whether you are a B2C or B2B company.

What Do You Need To Know Before Growing an Email Database?

To build a strong email list, a few main things are required:

Generating Traffic to Build An Email Database

We will start with the basics. It is crucial to know who your intended audience is before you plan any way of getting them to your site.

Make sure your content fits the customer journey and the buyers' decision points.

Can an infographic help them understand the solution you have to offer? Would a video showcasing customer testimonials be helpful? Is a how-to guide needed to ensure that they understand how to use your product? A wide variety of options are available.

Social media is one of the most popular methods for brands to highlight their products and values. It can also be a powerful tool to draw attention to other aspects of your marketing plan, such as the email database.

There are many ways to get in touch with your brand supporters via social media, making it a valuable place to let them know about how they can stay connected.

Identifying The Best Conversion Tactics

You can convince a consumer to provide you with their email address in several ways. The popups, however, provide your visitors with an easy way to sign up to your mailing list.

Studies showed that the highest-performing pop-ups had an average conversion rate of 9.28%. As for conversion rate, that is the number of people who saw a pop-up and took action.

You should clearly articulate what you want from your visitors and what they will receive in return. That's why popup campaigns, flyouts, and spin to win campaigns can be the best methods of converting visitors into subscribers.

Pro tip: When creating a popup, it is important to make it relevant and valuable for your potential customer, so as to increase engagement and enhance their experience on your site.

Segmenting Your Audience

A segmentation strategy is a process of dividing email lists based on preferences. Make it easier for visitors to opt into your email list by targeting them according to where they are coming from and what they are searching for.

Recent research shows that segmented emails are 18 times more effective at driving revenue than general emails.

Based on the information the users provided in their profiles, you can segment their emails. Below are some criteria for segmenting email lists:

Establishing Relationships With Customers

Can you still reach your audience if Instagram goes away tomorrow? We believe so. That is why it is crucial for you to grow your email database.

Whenever you start building your email list, keep in mind - it’s all about building relationships. People have a tendency to forget that email marketing is about people when they approach their email marketing.

You should make sure that people on your email list feel that they are the most valuable members of your business. Send a welcome email to your brand new subscribers as soon as they subscribe, telling them who you are, what your company is all about, and what they can expect.

Pro tip: Being in your customers' inbox is a great honour. Be careful not to abuse this, and refrain from spamming.

7 Ways To Grow Your Email Database Quickly

1. Add Pop-ups or Overlays

Pop-up forms can be effective. You can schedule them to appear at certain times or for specific events, and they are a very effective way to attract leads.

But you can't just randomly display a popup and hope it converts. What you offer and what you design is important.

Here are different types of pop-ups that you can use to build an effective email database:

Welcome pop-ups

Usually, visitors are greeted with a welcome pop-up within 15 seconds of landing on the site. An effective call-to-action is critical to ensuring a welcome pop-up doesn't get ignored as disruptive.

welcome popup

If you want to get the visitor's email address, something as simple as giving a discount, a sales notification, or informing them about your USPs is ideal as a value exchange.

Keep your pop-ups as simple as possible to reduce disruption. You can provide users with a single field for entering their email addresses. It is less likely for people to convert if you have complicated pop-up forms with multiple fields and weak copies

Exit-intent pop-ups

Exit-intent technology is used to serve these pop-ups. It looks at the mouse movements of visitors to a website and detects when they are about to leave without leaving any contact information or making a purchase.

Pop-up exit-intent messages aim to reduce bounce rates and exit rates by catching visitors' attention and giving them a reason to stay or submit their details.

exit intent popup
Source: Agile CRM

You can use different types of exit intent pop-ups based on the landing page and the message you use. Using this type of pop-up to build an email list is a great idea.

An exit intent pop up with a personalised discount in exchange for an email address may seem like a great deal to someone browsing a product page, or has a lot of items in their basket.

Promotional pop-ups

Offers exclusive discounts as promotional pop-ups throughout a customer's journey. A pop-up can appear when visitors arrive at your website.

promotional popup
Source: ecommerceuxdesign.com

A promotional pop-up is great for:

2. Host Giveaways and Email Sign-up Contests

Giveaways are effective tools for growing your email database. You can use it to extend your gratitude to your current subscribers for their loyalty. As a bonus, it is a great way to attract new subscribers.

Promote a free giveaway on social media in exchange for contact information. Invite contestants to sign up using their email addresses on your website.

To ensure you consistently receive new subscribers, you can even use this strategy once a month to keep your list looking fresh. Don't hesitate to give things away! The benefits will far outweigh the cost.

3. Use Marketing Campaigns to Offer Discounts

A quick discount or freebie in exchange for your users' email addresses is one of the easiest and most effective ways to grow your email database.

By offering users a free sample, you increase their chances of purchasing your product. It also allows you to target them again to reignite their interest.

For instance, you can set up a pop-up that offers visitors a small discount if they sign up for an account or enter their email address.

4. Send Personalized Emails

You will both gain the appreciation of loyal and potential customers alike if you send them personalized emails.

Your emailing list should be organized based on customer requirements and preferences. The recipients benefit from this since they get emails related to their needs and are not bombarded with "spammy" emails.

You want to use "Hey Steve" instead of saying "Hey guys" or "Hey there". Making them feel noticed, remembered, and special is easy when you give them their name. Therefore, when a member opts into your mailing list, you will need to acquire their first name.

5. Optimize and Utilize Your Landing Page

As important as it is to invest in a successful email marketing campaign, it is also important to ensure your business' landing page is optimized well.

A majority of businesses lose high-value customers due to poorly designed or optimized websites (high-value messaging, offers, loading time). A good business website must be optimized and designed properly to encourage more return visits (as well as referrals from customers).

Make sure that your website is straightforward and easy to navigate. It is more likely for visitors to visit a website that is easy to use, informative, and aesthetically pleasing than an inactive one.

6. Provide Opt-in Fields at Checkout

Online shoppers are accustomed to receiving personal information at checkout. As buyers, we feel more secure when we are informed of the status of our orders via web, text, or email. We also feel assured that the business will keep us updated on the order's status.

In addition to allowing shoppers to enter their details in a secure environment at checkout, offering an option to subscribe to an email list encourages mailing list updates without imposing extra steps on the shopper.

You can also include opt-in form fields on your landing pages to get users on your mailing list. By doing so, you give customers who already engage with your product visibility and value.

7. Make Sure You Have a Compelling Call-to-Action (CTA)

Your entire website should contain clear Call-to-action (CTAs) that concisely and easily explain where and how to take action.

The call-to-action should be eye-catching and should persuade the customer that she must take part in the offer. You can create a sense of urgency for your customers by using phrases like 'last chance to grab the offer' or 'only 24 hours left’.

The Bottom Line

Regardless of the kind of business you run, the kind of websites you have, or the industry you are in, your email database is a vital part of your business.

OneMoreLead can help you generate emails for your business with its database of over 40 Million verified B2B prospects. With OneMoreLead, you can find users and businesses according to their location and download only the emails that matter to you.

So what are you waiting for? Sign up today for free and find the perfect prospect for your business!

Best 3 B2B Database Software To Optimize Your Startup

The success of your B2B marketing campaigns largely depends on a good database. This is especially important for startups, where the margin of error is too narrow. The right B2B database software will help your startup to engage your target audience and drive growth.

When you have a clear picture of the contacts of your target audience, combined with relevant information about your clients, you have a better chance of engaging them.

And when you successfully engage your leads, you have a better chance of converting them, and this essentially means more customers, more sales, and ultimately more growth!

A marketing campaign running with an outdated B2B database incurs a huge risk of wasting time and resources, which startups cannot afford.

In this article, we’ve compiled a list of three B2B database software that are affordable and offer great functionality to fuel the B2B database needs for your startup.

What Is B2B Database Software?

B2B database software allows you to access and collect vital B2B data in a database. A B2B database acts as a logbook of all necessary data your marketing team has about your potential clients, customers, and companies.

While it should contain contact information, it should be more than just a list of email addresses. A quality database includes actionable datasets, specific details, and firmographics.

Why Startups Need Reliable B2B Databases?

Simply put, it is an important part of your marketing campaign as it depicts a complete and clear view of your customers and prospects.

If you have an inaccurate and unreliable database there can be some potential problems that can wreak havoc on your marketing team’s success. For instance, inaccurate email addresses in a database essentially mean that you are sending emails to inboxes that no longer exist.

Besides, B2B databases lacking firmographics and information of key decision-makers of organizations can easily cause your marketing efforts to fail.

On the contrary, a quality database makes everything easier. It avoids sending messages to deleted email addresses and calling disconnected telephone lines. It also gives you abundant information about your prospects to target them and facilitates the process of meeting their wants and needs.

It increases your turnover and multiplies your Return On Investment (ROI) tenfold if you take time to analyze your clients and collect the right data. This analysis helps you better understand the value of each customer and their behavior.

In essence, it puts your marketers on the right track and makes them ready to help your company acquire more clients, make more money, and grow rapidly.

Top 3 B2B Database Software For Startups

1. OneMoreLead

First up on the list is our own solution - OneMoreLead. Yes, we might be a little biased here, but we assure you there’s good reason to be.


Every single visitor to your website is important to your sales team, and OneMoreLead treats them no different. This is because people who visit your website at least once are more likely to purchase your products than those people who never even heard about your startup.

It gives your sales team valid data that will allow you to reach the right contacts and beat your competitors to the sale. OneMoreLead owns a database with over 40 million B2B prospects to search from. Its verified prospects allow you to easily choose the right one for your business.

OneMoreLead, unlike several data brokers, does not offer static data lists. Instead, it keeps track of each contact in your database and updates it when people change jobs or businesses.

As a result, you'll have actionable business intelligence to help you increase your lead list, boost your marketing efforts, and win more accounts.

What OneMoreLead Offers

OneMoreLead also offers customized reports and dashboards to help you track your work in real-time. Get started for free and start creating more detailed and qualified lists!

2. ZoomInfo

ZoomInfo is a common name in the world of B2B database software. It has made a name by selling access to its growing comprehensive B2B database of contacts.


It enables marketing and sales professionals to identify, connect and engage with their potential customers or qualified prospects. The software makes it easy to prospect at scale.

Zoominfo offers features like org charts and projects, pulling intent signals from across a variety of sources directly into the platform. Though it is mostly used for prospecting and lead generating, it is also vastly used for gathering information regarding finance and accountancy.

What ZoomInfo Offers

ZoomInfo offers features like the lead builder, integration to CRM or marketing automation, data enrichment, data filtering, search, news alert, reporting, and many more!

Where ZoomInfo Falls Short

How Much Does ZoomInfo Cost

ZoomInfo’s pricing information isn’t disclosed on its website. You can contact its sales team to get a price quote.

This offers 3 pricing plans- Professional, Advanced, and Elite.

Professional plan features:

Advanced plan features:

Elite plan features:

zoominfo pricing
Source: Zoominfo

3. DiscoverOrg

DiscoverOrg is a sales and marketing intelligence platform providing access to the most accurate data, org charts, and real-time projects. The database covers information based on decision-makers in IT, marketing, Finance, Sales, and more.


The main drawback of this software is that it only covers vast and expensive territories. But this can still be a great option for startups with a bit of leeway in terms of finances.

Top DiscoverOrg Features

DiscoverOrg offers features including data refresh, detailed org charts, verified direct dials, buying insights and scoops, granular segmentation and targeting, quick list matching and appending, target account and contact prioritization, geotargeting, workflow alignment, and integrations.

Where DiscoverOrg Falls Short

How Much Does DiscoverOrg Cost

DiscoverOrg offers a quote-based system. However, according to online reviews, their service cost around $24,000+ per year.

The company offers a customizable package to suit the needs of each individual or business. Though they don’t give out final pricing before contacting, they offer a demo package so the prospect can get familiar with the software.

Where To Keep Your B2B Data Securely

You can get your B2B data from anywhere. But what is more important is to have a centralized location where you can store those data securely and have easy access to them.

Storing data on spreadsheets will not only possess risk from cyber attacks, but this rigorous process will also cause you headaches.

In these circumstances, the best place to store your B2B data securely in a GDPR compliant way is through B2B CRM. This tracks your deals, ensures you are following up effectively, and ultimately ensures the latest data security.

Besides, you will be able to rest assured that your data will not get lost or become unused, with its wide range of available features.

B2B Database Laws and Regulations

It is not free to create, buy and use B2B databases. You are required to follow specific laws and regulations, depending on your business location. These regulations ensure that companies are putting in measures to protect the data that they store and use.

The most recent and significant piece of B2B data protection law is the General Data Protection Regulation (GDPR) implemented by the European Union. It outlines when and how companies could contact their customers. For B2B businesses, it requires contacts to opt-in before starting to receive marketing communications.

Furthermore, remember that your consumers or clients also have the right to ask you to delete all their information. Before you choose a B2B database software, make sure it’s compliant with the legislation in effect.

Final Words

Finding a B2B database solution is no easy task, especially for startups. The list we’ve compiled includes 3 tools that have the most potential to cater to the unique needs of startups.

As the world of B2B marketing is becoming increasingly competitive, delivering the right message to the right people will ensure your sales pipeline is filled and sales revenue up.

If you’re looking to make a targeted B2B database, OneMoreLead offers you a brilliant solution that makes this process simpler, faster, and more efficient for your startup.

Get Started for free today, and fuel your startup growth using OneMoreLeads!

Top 10 B2B Database Providers For Your Business

Data is a big investment- and as a marketer, you never want your investment to go in vain. Data can only be valuable to your company when it’s accurate and up-to-date. This where B2B database providers prove their worth.

After all, data is the fuel that enables your revenue engine to run smoothly.

The right B2B database provider can be a lifesaver for your marketing and sales team. Without accurate data, these teams won’t be able to identify, target, and connect with your target prospects, and drive results.

But in a market full of B2B Database providers which one should you choose?

In this article, we’ve compiled a list of 10 excellent B2B database-provider services that can help you boost your marketing efforts effectively.

What Is A B2B Data Provider?

The term Data Provider covers a wide array of services including sales intelligence, data hygiene, pipeline prediction, CRM management, and many more.

Let’s face it, most businesses are irrelevant in B2B commerce. This is why the B2B industry is rapidly transforming to provide data that really matters.

These data providers are equipped with end-to-end solutions that ensure functionality and allow entire sales teams to identify, engage with, and sell products or services to qualified purchasers.

Companies must rely on a wide range of data sources to maintain an accurate and diversified database. Before you make a decision, we recommend you explore and assess a variety of data providers.

Types Of B2B Database

Paid B2B database

A paid B2B database is a ready-to-use database of lead contacts purchased from an external provider.

Consensual database

The data in the consensual database is mostly derived through business interactions and connections.

Other companies give contact information via sign-ups, which can later be obtained through data providers. This sort of B2B database has a low degree of engagement and a low conversion rate.

In-house database

An in-house database is built and managed by the company rather than purchasing from another source.

The data augmentation and data enrichment for cleaned data must be handled by the business itself, using various web technologies. When compared to a paid B2B database, an in-house database is time-consuming and labor-intensive to build and maintain.

Why B2B Database Is Valuable To Marketers

Sales and marketing professionals use B2B data to precisely target and connect with active ideal buyers. This intent data is a fail-safe method for effective ABM campaigns.

Although data gathering and administration are essential functions in virtually all modern organizations, in-house data maintenance is an antiquated practice.

Let's take a look at some of the reasons why a company would opt to engage with an outside vendor:

10 Best B2B Database providers

If you are bombarded with a pile of information and still at the sea about what service provider you want to choose, you are at the right place.

We’ve compared data vendors and companies and finally curated a list of the top 10 B2B data provider tools.

1. OneMoreLead

OneMoreLead is a data broker tool that offers dynamic data lists. It gives your sales and marketing team valid and accurate data that will allow you to reach the right contacts and beat your competitors to the sale.


OneMoreLead offers 100% verified prospects, which allows you to easily choose the right database for your business.

It keeps track of each contact in your database and updates it when people change jobs or businesses. This helps you to have actionable business intelligence and allows you to increase your lead list, boost your marketing efforts, and win more accounts.

Get Started on OneMoreLead today for free!

2. Span Global Services

Span Global Services specialize in boosting sales through B2B sales and data-driven marketing insights. The company provides unique data consultation services through their data solution specialists to conduct an email campaign.

span global services

Span Global Services offer a database management system that incorporates insights into each campaign to give precise, refined, updated, and validated data of your target consumers.

They also offer B2B email marketing lists including technology, healthcare, geo-targeted emails lists, professional and industry-wise mailing addresses.


The pricing tiers of Span Global Services are only accessible by getting in contact with their sales team.

3. Ampliz Salesbuddy

Ampliz Salesbuddy delivers B2B contact information for key decision-makers all around the world. They collect data and statistics for businesses and customers based on information obtained from a variety of trustworthy sources, including, publicly available information, B2B directories, and more.

ampliz salesbuddy

Ampliz assures that the acquired data remains the property of the clients by storing it in a carrier-class secure facility secured by firewalls and other security mechanisms. To count web page accesses, statistical data is obtained using single-pixel pictures.

It also provides a secure marketing platform free from solicited commercial emails.


Ampliz Salesbuddy has a free demo option and a basic pricing plan only at $1. But they do not publish a detailed pricing chart.

4. PureB2B

PureB2B is a data-driven marketing tool that uses a growing B2B client database. They track campaigns and behavioral patterns to monitor millions of online interactions and account-based content engagements.


It offers a combination of demand generation technologies and predictive analytics. PureB2B’s multi-layered purpose, when combined with lead data, assures optimum ROI. It automatically gathers data via website cookies, web beacons, visited web pages, domain name, and referring URL.

PureB2B has a policy on exchanging personal information. If a customer leaves a remark on a blog or any public part of the site, their identity can be revealed, information may be given to third-party vendors, contractors, or other service providers.

Moreover, if PureB2B merges with another company, all assets will be transferred to them, and the information gathered may be shared in response to legal proceedings to comply with the law.


PureB2B does not offer a free version or free trial. Potential buyers have to contact the sales team for a price quote.

5. ZoomInfo

Zoominfo is a market intelligence solutions provider that specializes in sales intelligence, marketing intelligence, contact data, lead creation, enhanced prospecting, business connections, and Account-Based Marketing.


They construct profiles of business people and firms, collect business information, and aggregate various company references. They also facilitate B2B transactions, sales, and marketing and are an important tool for determining a company's hierarchy.


Zoominfo offers 3 pricing plans- Professional, Advanced and Elite. However, they don’t disclose their pricing information publicly.

6. Salesify

Salesify, now commonly known as Ziff Davis Performance Marketing, provides lead generation, integration or enrichment, strategic account management service, CRM cleaning, and appending services, as well as a custom-built B2B email database.

salesify/ziff davis performance marketing

They also offer crucial B2B consumer intelligence services to data-driven marketers. They have assisted numerous customers in locating their target audience and achieving their business objectives.

They collect vital data to improve the customer service experience. Its impressive client portfolio includes Aqua Security, Adaptive Insights, Bloomberg, and Datawatch.


Salesify does not disclose pricing information for its data services publicly.

7. Leadspace

Leadspace assists in the development of demand-generating technologies and processes. They offer intelligence solutions for data management, inbound and outbound lead generation, and account-based marketing (ABM).


With its leading B2B customer data platform, it concentrates on successful sales and marketing methods. The software assists in attracting ideal consumers by utilizing an accurate and tailored interaction method.


Leadspace does not have a free version and also does not offer a free trial. Its pricing starts at $25,000 per year.

8. Matrix Marketing

Matrix Marketing enables easy and cost-effective access to sales lead data. They provide digital marketing services to start-ups and other small companies.

matrix marketing

The software assists in generating leads for the most engaging forms of content to increase sales income. Matrix marketing also has a group of specialists that assist them to promote their sales using their B2B customer data.

They identify and locate clients, as well as leverage the sales team's capabilities. They also offer exact consumer profiling based on extensive research and analysis.

It saves time by using ready-to-use lead data, contacts accurate and usable, uses sales management tools to increase sales by focusing on the correct demographic, connect with global decision-makers, and gets essential information about leading companies.


Matrix Marketing’s datasets and APIs start at $4,500 per month. It also offers free samples for individual data requirements.

9. LeadSift

LeadSift is one of the most useful solutions when it comes to complete intent data. They provide a daily summary of relevant leads gleaned from publicly available data.


It operates a sales intelligence platform that produces leads from the public internet. LeadSift chooses the best alternatives based on 28350 verified user evaluations and monitors public reviews of rivals' content and keywords.

They give prospects as well as intent data, allowing you to follow those who indicate interest in other rivals. This tool also uncovers personal-level insights and integrates data mining, machine learning, and artificial intelligence (AI).

They also determine who the proper individuals are with actionable intent, and ensure prioritization and customization of email nurturing.


LeadSift is comparatively more expensive than other tools on this list. They offer three packages - Startup, Premium, and Enterprise. The price of Startup starts at $750 per month, Premium at $1500 per month, and Enterprise at $2500 per month.

10. EasyLeadz

EasyLeadz uses company data to assist you to fuel your business sales growth. With competitive tools, they create extremely precise and tailored B2B databases and sales intelligence.


They assist in identifying the proper prospects, reaching out to decision-makers, and tracking sales signals. They also enable you to enhance and validate business profiles and interact with leads, contacts, and other applicants.

Their product comprises ideal customer firmographic and demographic profiles. They claim to have more than a 95% accuracy rate along with high-quality delivery.


EasyLeadz offers 3 different pricing packages- Startup, Scaleup, and Growth. The pricing of the Startup plan starts from $29 per month. You will get Scaleup at $69 per month and Growth at $139 per month.

Final Words

No B2B data providers on this list are a one-size-fits-all answer. This is because different organizations have different data needs. A data-provider service that meets the demands of one sales organization may be a poor fit for another.

Whether or not they meet your company's demands is determined by the sort of data you want, the industry you operate in, the feature set of each provider, your pricing point, and a variety of other factors.

If all these factors are too much for you to consider, you can always put your trust in OneMoreLead to deliver the right data, thanks to its database of over 40 Million verified B2B prospects.

You can also see what’s working in real-time with customized reports and dashboards, making OneMoreLead an ideal solution for you.

What are you waiting for? Get started for free and see for yourself!